What does a Business Development And Marketing Manager do?
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
Business development and marketing manager responsibilities
Here are examples of responsibilities from real business development and marketing manager resumes:
- Manage CRM systems and develop customized reports for management team.
- Establish social media presence on Facebook; manage intern to follow blogging community and oversee communications on social networking sites.
- Negotiate client contracts between studios and agencies by developing detail-orient CRM practices resulting in positive brand recognition and revenue growth.
- Revise business plan, website and brochure design, SEM, services offer and pricing structure.
- Optimize SEO of web properties including a multiple brand websites and blogs by composing new content and building keywords.
- Coordinate efforts with design team, technical team, coding team, SEO & SEM team, project managers and management.
- Utilize cross-functional approach to develop Americas marketing plan and assess activity ROI.
- Orchestrate successful promotional campaigns, including rebranding of all marketing materials and website development.
- Create ROI user scenarios and B/E analysis to develop recommendations support by primary and secondary research data.
- Administer collateral materials design in conjunction with rebranding initiative that include project sheets, resumes, and service offerings.
- Create sales pipeline tracking tool for healthcare business to increase personal accountability, improve forecasting and track performance versus competition.
- Develop and deliver pitch presentations to prospective key strategic partners (B2B/B2C).
- Develop and implement comprehensive digital marketing plan (including SEO, remarketing, PPC and banner ads).
- Spearhead efforts to drive marketing and branding initiatives targeting B2B and B2C clients within the Seattle area.
- Spearhead installation of standard POS terminals and procedures throughout all stores, improving inter-store inventory availability and sales trend data.
Business development and marketing manager skills and personality traits
We calculated that 8% of Business Development And Marketing Managers are proficient in Digital Marketing, Market Research, and Product Development. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Business Development And Marketing Managers that have these skills listed on their resume here:
- Digital Marketing, 8%
Support strategic business objectives by infusing digital marketing recommendations into broader marketing campaign plans.
- Market Research, 5%
Developed and continuously tracked competitive market research (price/product) and developed reports and analysis for targeting new developments and acquisitions.
- Product Development, 5%
Integrated product development became the central theme for all interest-generating marketing campaigns, value proposition collateral, and competitive differentiation.
- Marketing Campaigns, 4%
Cultivated and managed marketing campaigns with closed-loop direct marketing programs for vocational curriculum utilized throughout the airline industry.
- CRM, 4%
Initiated and grew relationships with C-level executives at potential client organizations using CRM and LinkedIn Sales Navigator.
- Integrated Marketing, 4%
Research project on applying Integrated Marketing Communications in emerging markets.
Most business development and marketing managers use their skills in "digital marketing," "market research," and "product development" to do their jobs. You can find more detail on essential business development and marketing manager responsibilities here:
Analytical skills. The most essential soft skill for a business development and marketing manager to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a business development and marketing manager resume shows how their duties depend on analytical skills: "conducted market analysis, created strategy and business models and achieved corporate board approval. "
Communication skills. Another soft skill that's essential for fulfilling business development and marketing manager duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to a business development and marketing manager resume, here's how business development and marketing managers can utilize communication skills in their job responsibilities: "assisted with daily agency functions including sales presentations, client communication, and accounting. "
Creativity. Another skill that relates to the job responsibilities of business development and marketing managers is creativity. This skill is critical to many everyday business development and marketing manager duties, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "managed and directed shop realignment and inventory space requirements for manufacturing product line. "
Interpersonal skills. business development and marketing manager responsibilities often require "interpersonal skills." The duties that rely on this skill are shown by the fact that "managers must deal with a range of people in different roles, both inside and outside the organization." This resume example shows what business development and marketing managers do with interpersonal skills on a typical day: "integrated project management experience with interpersonal, communications, financial, and leadership skills. "
Organizational skills. A commonly-found skill in business development and marketing manager job descriptions, "organizational skills" is essential to what business development and marketing managers do. Business development and marketing manager responsibilities rely on this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." You can also see how business development and marketing manager duties rely on organizational skills in this resume example: "developed and implemented annual strategic marketing and business development plans, driving business growth in support of overall organizational objectives. "
See the full list of business development and marketing manager skills
The three companies that hire the most business development and marketing managers are:
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Compare different business development and marketing managers
Business development and marketing manager vs. Marketing strategist
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
There are some key differences in the responsibilities of each position. For example, business development and marketing manager responsibilities require skills like "revenue growth," "seo," "r," and "business development efforts." Meanwhile a typical marketing strategist has skills in areas such as "email marketing," "social media marketing," "content strategy," and "web content." This difference in skills reveals the differences in what each career does.
Marketing strategists earn the highest salaries when working in the technology industry, with an average yearly salary of $100,214. On the other hand, business development and marketing managers are paid more in the finance industry with an average salary of $88,175.On average, marketing strategists reach similar levels of education than business development and marketing managers. Marketing strategists are 2.1% less likely to earn a Master's Degree and 0.6% less likely to graduate with a Doctoral Degree.Business development and marketing manager vs. Marketing lead
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that business development and marketing manager responsibilities requires skills like "business development efforts," "business plan," "sales process," and "sales strategies." But a marketing lead might use other skills in their typical duties, such as, "digital transformation," "strong project management," "salesforce," and "kpis."
Marketing leads earn a higher average salary than business development and marketing managers. But marketing leads earn the highest pay in the technology industry, with an average salary of $118,478. Additionally, business development and marketing managers earn the highest salaries in the finance with average pay of $88,175 annually.marketing leads earn similar levels of education than business development and marketing managers in general. They're 1.8% less likely to graduate with a Master's Degree and 0.6% less likely to earn a Doctoral Degree.Business development and marketing manager vs. Marketing director
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from business development and marketing manager resumes include skills like "seo," "business development efforts," "sales process," and "client relationships," whereas a marketing director is more likely to list skills in "email marketing," "sales growth," "direct reports," and "provides administrative support. "
Marketing directors earn the best pay in the manufacturing industry, where they command an average salary of $131,349. Business development and marketing managers earn the highest pay from the finance industry, with an average salary of $88,175.marketing directors typically earn similar educational levels compared to business development and marketing managers. Specifically, they're 3.5% less likely to graduate with a Master's Degree, and 0.4% less likely to earn a Doctoral Degree.Business development and marketing manager vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Types of business development and marketing manager
Updated January 8, 2025
