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The differences between business development associates and sales development representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a business development associate has an average salary of $65,126, which is higher than the $51,504 average annual salary of a sales development representative.
The top three skills for a business development associate include customer service, powerpoint and project management. The most important skills for a sales development representative are SDR, lead generation, and customer service.
| Business Development Associate | Sales Development Representative | |
| Yearly salary | $65,126 | $51,504 |
| Hourly rate | $31.31 | $24.76 |
| Growth rate | 10% | 4% |
| Number of jobs | 141,089 | 199,588 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 83% |
| Average age | 44 | 47 |
| Years of experience | - | 4 |
A business development associate's role is to develop strategies to boost a company's sales and overall growth. They are primarily responsible for conducting research and analysis to identify clients' needs, participate in creating business plans and products, and produce progress reports and presentations. A business development associate must also maintain a database of customer information, arrange meetings between clients, coordinate with marketing staff, and assist in negotiations. Furthermore, it is essential to adhere to the policies and standards of the company.
A sales development representative qualifies leads at the sales funnel's initial stages. Sales development representatives need to conduct research for prospective clients and qualify the leads before handing them to the sales team. They develop sales strategies to attract buyers or solicit potential customers. They need to build relationships with their customers to determine their needs and qualify the viability of interests to drive sales. Also, they collaborate with the sales executives making certain that corporate targets and goals are met.
Business development associates and sales development representatives have different pay scales, as shown below.
| Business Development Associate | Sales Development Representative | |
| Average salary | $65,126 | $51,504 |
| Salary range | Between $39,000 And $106,000 | Between $34,000 And $77,000 |
| Highest paying City | Greenwich, CT | Boston, MA |
| Highest paying state | Connecticut | Alaska |
| Best paying company | Kirkland & Ellis | PitchBook Data |
| Best paying industry | Automotive | Start-up |
There are a few differences between a business development associate and a sales development representative in terms of educational background:
| Business Development Associate | Sales Development Representative | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 83% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Pennsylvania |
Here are the differences between business development associates' and sales development representatives' demographics:
| Business Development Associate | Sales Development Representative | |
| Average age | 44 | 47 |
| Gender ratio | Male, 54.5% Female, 45.5% | Male, 63.1% Female, 36.9% |
| Race ratio | Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4% | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 11% | 6% |