Many people seem to struggle with what business development entails. Mostly, because the business itself has so many different operational activities. But what it relates to is actually the act of acquiring new business to increase sales. Within the sales team, there are generally three important roles. The business development executive is responsible for generating leads and closing new accounts. An account manager is responsible for managing the relationship of these existing accounts. Last, but not least, a business development director is responsible for setting strategic plans to effectively chase, maintain, and deliver for new and existing business accounts.
A business development director is involved in tasks such as conducting market research, developing account management strategies, identifing business opportunities, and liaising between the sales team, vendor, and customers. Besides that, they track performance targets, handle requests for proposals, and facilitate the hiring and training of sales staff.
Employers require business development directors to have a bachelor's degree related to business. In addition, three to five years of relevant work experience need to be demonstrated. This role earns, on average, $57 per hour and suits individuals who have a passion for sales and management.