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Become A Business Development Director

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Working As A Business Development Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $94,432

    Average Salary

What Does A Business Development Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Business Development Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Business Development Director jobs

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Average Length of Employment
Vice President 4.3 years
Partner-Director 3.8 years
Business Partner 3.6 years
Group Director 3.6 years
Director Of Sales 3.6 years
National Director 3.5 years
Planning Director 3.5 years
Business Director 3.3 years
Market Director 3.2 years
Marketing Director 3.1 years
Account Director 3.1 years
Alliance Manager 3.0 years
Business Developer 2.9 years
Solutions Director 2.7 years
Top Employers Before
Consultant 3.3%
Manager 3.1%
Director 2.9%
Top Employers After
Director 4.5%
President 4.1%
Consultant 3.9%
Owner 2.7%
Principal 2.5%

Business Development Director Demographics

Gender

Male

63.6%

Female

34.0%

Unknown

2.4%
Ethnicity

White

79.2%

Hispanic or Latino

9.9%

Asian

7.7%

Unknown

2.2%

Black or African American

0.9%
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Languages Spoken

Spanish

34.7%

French

11.9%

Portuguese

9.4%

Chinese

5.8%

Italian

5.1%

Arabic

5.1%

Russian

4.7%

German

4.3%

Mandarin

3.6%

Japanese

3.2%

Cantonese

2.2%

Korean

1.8%

Hindi

1.1%

Ukrainian

1.1%

Vietnamese

1.1%

Greek

1.1%

Carrier

1.1%

Urdu

1.1%

Polish

1.1%

Hungarian

0.7%
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Business Development Director Education

Schools

University of Phoenix

18.3%

Michigan State University

5.9%

Pennsylvania State University

5.5%

Florida State University

5.2%

George Washington University

4.8%

Harvard University

4.8%

Ohio State University

4.5%

University of Southern California

4.5%

University of Florida

4.5%

University of Chicago

4.5%

New York University

4.1%

University of Miami

4.1%

University of Arizona

4.1%

Stanford University

3.8%

DePaul University

3.8%

University of Pittsburgh -

3.8%

University of Pennsylvania

3.4%

University of Iowa

3.4%

University of Michigan - Ann Arbor

3.4%

University of Massachusetts Amherst

3.4%
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Majors

Business

37.8%

Marketing

11.4%

Finance

7.4%

Management

7.0%

Communication

6.4%

Political Science

3.9%

Economics

3.5%

Psychology

2.7%

Law

2.2%

Education

2.0%

Accounting

2.0%

Computer Science

1.7%

General Sales

1.6%

Public Relations

1.6%

History

1.6%

Journalism

1.5%

International Business

1.4%

English

1.4%

Project Management

1.4%

Human Resources Management

1.4%
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Degrees

Bachelors

44.2%

Masters

30.4%

Other

16.1%

Associate

2.9%

Doctorate

2.9%

Certificate

2.5%

Diploma

0.5%

License

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Business Development Director Salaries

Job Title Company Location Start Date Salary
Business Development Director Commonwealth Opportunity Capital GP LLC Los Angeles, CA Aug 31, 2016 $480,000
Director, Business Development Platinum Management (Ny) LLC New York, NY Aug 19, 2015 $350,000
Director, Business Development Astro Digital Inc. Fieldbrook, CA Jul 25, 2015 $313,050
Director, Business Development IFM Investors (Us) LLC New York, NY Mar 31, 2015 $270,000
Director, Business Development 1 Paypal, Inc. San Jose, CA Jun 29, 2016 $245,000
Business Development and Marketing Director PHD Media LLC New York, NY Mar 30, 2015 $240,000 -
$260,000
Director, Business Development-Endowments & Foundations BNP Paribas Investment Partners USA Holdings Inc. New York, NY Sep 03, 2016 $227,178
Business Development Director Mistral Solutions, Inc. Santa Clara, CA Jun 13, 2016 $220,500
Director of Business Development Interport Maintenance Co., Inc. Newark, NJ Sep 11, 2015 $220,000
Business Development Director Top Elegant Investment LLC Burlingame, CA Nov 23, 2016 $218,000 -
$225,000
Director Business Development Microsoft Corporation San Francisco, CA Feb 05, 2016 $215,000
Business Development Strategy Director Softbank Inc. San Carlos, CA Nov 20, 2015 $210,000 -
$250,000
Business Development Director SSI Services, Inc. Garner, NC Jan 09, 2016 $209,000
Business Development Director Sipradius LLC Coral Springs, FL Sep 25, 2015 $208,500
Director, Business Development Solazyme, Inc. South San Francisco, CA Jan 10, 2015 $149,545
Director, Business Development Solazyme, Inc. South San Francisco, CA Oct 01, 2015 $149,545
Business Development Director Americars Rc, LLC Miami Springs, FL Feb 22, 2016 $149,500
Business Development Director Access Telecom Group Inc. Miami, FL Dec 16, 2015 $149,500
Business Development Director Grunenthal Latin America Coral Gables, FL Sep 01, 2015 $149,365
Business Development Director Senior Operations Bartlett, IL Mar 02, 2016 $148,000
Director of Business Development Eco Agro Resources, LLC Sarasota, FL Feb 18, 2016 $147,410
Business Development Director DNC Holdings Inc. Tampa, FL Sep 30, 2016 $146,786
Business Development Director Guarantee Wine Storage, Inc. Jersey City, NJ Dec 15, 2016 $109,300
Business Development Director Unidays, Inc. New York, NY Apr 09, 2016 $108,500
Business Development Director Blue Marlin Brand Design, Inc. New York, NY Jun 01, 2015 $108,202
Director of Business Development, Northside Film Northside Media Holdings, LLC New York, NY Mar 18, 2016 $108,202
Director of Business Development, Northside Film Northside Media Holdings, LLC New York, NY Aug 10, 2015 $108,202
Flights Business Development-Regional Director, Americas Tripadvisor LLC New York, NY Nov 30, 2015 $108,160 -
$150,000

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Top Skills for A Business Development Director

BusinessDevelopmentEffortsSalesStrategyRevenueGrowthFinancialBusinessRelationshipsBusinessPlanWebHealthcareCustomerServiceProposalInternetCRMAdditionalProjectManagementTradeShowsPProductDevelopmentRFPNewClientsMarketShare

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Top Business Development Director Skills

  1. Business Development Efforts
  2. Sales Strategy
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Coordinate and develop practice group collateral materials to support business development efforts.
  • Led the expansion effort to increase the account base by developing a proactive sales strategy.
  • Promoted consultative sales process with multiple touches ensuring new client acquisition and existing client retention and incremental revenue growth.
  • Work with top executives to set goals, trace roadmap and monitor sales activities to achieve the company's financial objectives.
  • Cultivated many new business relationships, contacts and partnerships through networking opportunities.

Top Business Development Director Employers

Business Development Director Videos

Business Development #2: eight key skills

Business Development Director, Career Video from drkit.org

Career Advice On Becoming A Business Development Director by Yaver Abidi (Highlights)

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