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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Business Development and Marketing Director||PHD Media LLC||New York, NY||Mar 30, 2015||$240,000 -
|Business Development Director||Mistral Solutions, Inc.||Santa Clara, CA||Jun 13, 2016||$220,500|
|Business Development Director||Top Elegant Investment LLC||Burlingame, CA||Nov 23, 2016||$218,000 -
|Business Development Strategy Director||Softbank Inc.||San Carlos, CA||Nov 20, 2015||$210,000 -
|Business Development Director||SSI Services, Inc.||Garner, NC||Jan 09, 2016||$209,000|
|Business Development Director||Sipradius LLC||Coral Springs, FL||Sep 25, 2015||$208,500|
|Business Development Director||Biotillion, LLC||Skillman, NJ||Sep 02, 2015||$200,561|
|Business Development Director||Biotillion, LLC||Skillman, NJ||Aug 25, 2015||$200,561|
|Business Development Director||Commonwealth Opportunity Capital GP LLC||Los Angeles, CA||Aug 31, 2016||$200,000|
|Business Development Director||UVH, LLC||Miami, FL||Nov 20, 2015||$194,700|
|Business Development Director||BWT Pharma & Biotech Inc.||Marlborough, MA||Sep 24, 2016||$190,000|
|ETF Business Development Director, International||Profunds Distributors, Inc.||Bethesda, MD||Dec 16, 2015||$183,976 -
|SR. Sales and Business Development Director||Hetero USA Inc.||Piscataway, NJ||Sep 14, 2016||$183,500|
|North American Business Development Director||Nord-Lock, Inc.||Carnegie, PA||Feb 05, 2016||$182,070|
|Sales & Business Development Director||Calabria Import & Export, Corp.||Orlando, FL||Aug 04, 2016||$147,576|
|Regional Sales & Business Development Director||Biotronik, Inc.||Kissimmee, FL||Aug 15, 2015||$147,160|
|Business Development Director||DNC Holdings Inc.||Tampa, FL||Sep 30, 2016||$146,786|
|Business Development Director||Chromalloy Georgia-A Div of Chromalloy Gas Turbine LLC||Newnan, GA||Sep 12, 2015||$144,000|
|Business Development Director||Focusvision Worldwide, Inc.||Stamford, CT||Sep 20, 2015||$144,000|
|Business Development Director||Ansarada USA Inc.||Chicago, IL||Mar 30, 2015||$141,000 -
|Business Development Director||Focusvision Worldwide, Inc.||Stamford, CT||Sep 20, 2015||$104,000|
|Business Development Director||Fraudwatch International Inc.||Brentwood, CA||Mar 01, 2015||$102,000 -
|Business Development Director||AES Puerto Rico, LP||Guayama, PR||Sep 21, 2015||$100,000 -
|Business Development Director||Emblem NYC, LLC||New York, NY||Mar 23, 2015||$100,000|
|Business Development and Sustainability Director||Van Parys Architecture and Design LLP||Westlake Village, CA||Jan 09, 2016||$100,000|
|Business Development Director||Turkish American Chamber of Commerce and Industry||New York, NY||Sep 15, 2015||$99,028|
|Business Development Director||Largo Management LLC||New York, NY||Sep 15, 2015||$98,696|
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