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Become A Business Development Executive

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Working As A Business Development Executive

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $98,952

    Average Salary

What Does A Business Development Executive Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Business Development Executive

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Business Development Executive?

Business Development Executive Jobs

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Business Development Executive Career Paths

Business Development Executive
Marketing Manager Operations Manager Regional Sales Manager
Business Development Sales Manager
9 Yearsyrs
Regional Sales Director Business Development Manager Senior Account Manager
Director Of Account Management
11 Yearsyrs
Senior Sales Executive Business Development Manager Director Of Sales
Director Of Global Sales
13 Yearsyrs
Technical Recruiter Senior Account Manager Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
Vice President, Business Development President And Founder Business Development Director
Director Of Sales & Business Development
12 Yearsyrs
Development Director Business Development Director Director Of Strategy
Director Of Strategy & Marketing
6 Yearsyrs
Senior Sales Executive Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
Managing Director Operations Vice President Business Development Director
Director, Strategic Alliances
12 Yearsyrs
Managing Director Marketing Consultant Senior Manager Of Marketing
Director, Strategic Marketing
10 Yearsyrs
Technical Recruiter Account Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Business Development Director Sales And Marketing Vice President Sales Vice President
Executive Vice President Of Sales
13 Yearsyrs
Project Manager Product Manager National Account Manager
Global Account Manager
9 Yearsyrs
Senior Account Executive Territory Manager Account Manager
Major Account Manager
7 Yearsyrs
Marketing Manager Account Director
Senior Account Director
11 Yearsyrs
Senior Account Executive Director Of Sales Business Development Director
Senior Director Of Business Development
13 Yearsyrs
Vice President, Business Development Managing Director Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Project Manager General Manager Account Executive
Senior Sales Executive
8 Yearsyrs
Business Development Director Managing Director Operations Vice President
Vice President Of Sales & Operations
11 Yearsyrs
Regional Sales Director Marketing Director Product Management Director
Vice President, Products & Marketing
13 Yearsyrs
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Do you work as a Business Development Executive?

Help others decide if this is a good career for them

Average Length of Employment
Business Developer 2.6 years
Top Employers Before
Internship 3.5%
Consultant 2.7%
Director 2.5%
Manager 2.4%
Top Employers After
Consultant 4.5%
Principal 2.7%
Owner 2.6%

Do you work as a Business Development Executive?

Business Development Executive Demographics

Gender

Male

62.7%

Female

35.0%

Unknown

2.3%
Ethnicity

White

57.5%

Hispanic or Latino

14.5%

Asian

12.7%

Black or African American

10.6%

Unknown

4.7%
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Languages Spoken

Spanish

35.0%

French

14.0%

Italian

5.6%

Mandarin

4.9%

Chinese

4.9%

Hindi

4.5%

German

4.5%

Portuguese

4.2%

Arabic

3.1%

Japanese

2.4%

Gujarati

2.1%

Russian

2.1%

Carrier

2.1%

Cantonese

2.1%

Korean

1.7%

Malay

1.4%

Marathi

1.4%

Greek

1.4%

Urdu

1.4%

Swedish

1.0%
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Business Development Executive Education

Schools

University of Phoenix

13.5%

University of Houston

6.7%

New York University

6.4%

Michigan State University

5.3%

Pennsylvania State University

5.3%

University of Iowa

5.1%

University of Texas at Austin

5.1%

Texas A&M University

4.7%

Syracuse University

4.4%

Cornell University

4.4%

George Washington University

4.2%

Northeastern University

4.2%

Ohio State University

4.0%

Southern New Hampshire University

4.0%

Arizona State University

3.8%

Temple University

3.8%

Georgia State University

3.8%

West Virginia University

3.8%

University of Massachusetts Amherst

3.8%

University of Kansas

3.8%
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Majors

Business

34.2%

Marketing

14.3%

Management

7.5%

Communication

6.8%

Finance

5.6%

Political Science

4.1%

Psychology

3.0%

Economics

2.7%

Computer Science

2.6%

Accounting

2.6%

English

2.2%

Education

2.0%

Public Relations

1.9%

General Sales

1.7%

Electrical Engineering

1.6%

Human Resources Management

1.5%

Criminal Justice

1.5%

Liberal Arts

1.5%

Project Management

1.4%

International Business

1.4%
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Degrees

Bachelors

49.9%

Masters

25.9%

Other

15.4%

Associate

3.3%

Certificate

2.3%

Doctorate

1.8%

Diploma

1.2%

License

0.2%
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Job type you want
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Internship
Temporary

Real Business Development Executive Salaries

Job Title Company Location Start Date Salary
Development Executive Jpmorgan Chase & Co. New York, NY Oct 29, 2013 $215,000
Development Executive Jpmorgan Chase & Co. New York, NY Nov 01, 2013 $215,000
Global Business Development Executive WC Inc. Oxnard, CA Sep 09, 2016 $200,000
Account Executive, New Business Development Brand Networks Inc. New York, NY Jul 01, 2013 $200,000
Director, Digital Accounts & Business Development SONY Pictures Television Advertising Sales Company Miami, FL Sep 27, 2013 $195,000
Business Development Executive IBM Corporation Coral Gables, FL Sep 22, 2016 $190,001
Executive-IT & Business Development Cloud Lending Inc. San Mateo, CA Nov 20, 2015 $170,000
Business Development Executive Minerva Biotechnologies Corp Waltham, MA Apr 01, 2016 $160,000
Senior Global Business Development Executive Superior Edge, Inc. Mankato, MN Sep 16, 2013 $144,000
Executive-IT and Business Development Mfiflex Inc. DBA Cloud Lending San Mateo, CA Apr 29, 2015 $140,005 -
$150,005
Business Development Executive-Agricultural Chemicals Agrogill Chemicals Americas, Inc. Yorba Linda, CA Sep 01, 2015 $136,427
Business Development Executive IBM Corporation New York, NY Mar 27, 2013 $130,000
Business Development Executive Infosys Limited Round Rock, TX Jan 29, 2016 $101,750
Business Development Executive Infosys Limited Bridgewater, NJ Aug 30, 2014 $100,000
Business Development Executive Infosys Limited Newark, CA Jun 09, 2016 $100,000
Business Development Executive Infosys Limited Newark, CA Sep 19, 2016 $100,000
Business Development Executive Infosys Limited Newark, CA Sep 23, 2016 $100,000
Business Development Executive Infosys Limited Ridgefield, NJ Aug 17, 2015 $100,000
Business Development Executive Infosys Limited Plano, TX Aug 17, 2015 $100,000
Business Development Executive Factory Mutual Insurance Company Parsippany-Troy Hills, NJ Aug 26, 2013 $99,965
Business Development Executive IBM Corporation Yorktown Heights, NY Feb 09, 2016 $99,800 -
$207,400
Business Development Executive Infosys Limited New York, NY Oct 20, 2015 $98,800
Business Development Executive Infosys Limited Plano, TX Feb 22, 2016 $98,800
Business Development Executive Infosys Limited Plano, TX Sep 27, 2016 $98,800
Business Development Executive Infosys Limited Southfield, MI Oct 15, 2016 $98,800
Business Development Executive Infosys Limited Plano, TX Jun 29, 2015 $93,454
Business Development Executive Infosys Limited Plano, TX Feb 01, 2015 $93,454

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Top Skills for A Business Development Executive

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  1. Business Development
  2. New Clients
  3. Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Created and implemented innovative adaptations to new and existing sales/marketing strategies improving business development.
  • Maintained communication with new clients to strengthen relationships.
  • Supported broad range of market and product development activities, facilitated strategic alliances and increased industry visibility.
  • Developed high-quality relationships in order to acquire new accounts to increase company clientele.
  • Performed strategic business development activities and developed strategic partnerships and corporate relationships with retailers to meet company expectations and goals.

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Top Business Development Executive Employers

Jobs From Top Business Development Executive Employers

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