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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Development Executive||Jpmorgan Chase & Co.||New York, NY||Nov 01, 2013||$215,000|
|Development Executive||Jpmorgan Chase & Co.||New York, NY||Oct 29, 2013||$215,000|
|Account Executive, New Business Development||Brand Networks Inc.||New York, NY||Jul 01, 2013||$200,000|
|Global Business Development Executive||WC Inc.||Oxnard, CA||Sep 09, 2016||$200,000|
|Business Development Executive||IBM Corporation||Coral Gables, FL||Sep 22, 2016||$190,001|
|Business Development Executive||Minerva Biotechnologies Corp||Waltham, MA||Apr 01, 2016||$160,000|
|Senior Global Business Development Executive||Superior Edge, Inc.||Mankato, MN||Sep 16, 2013||$144,000|
|Business Development Executive-Agricultural Chemicals||Agrogill Chemicals Americas, Inc.||Yorba Linda, CA||Sep 01, 2015||$136,427|
|Senior Business Development Executive||Arkena, Inc.||Santa Monica, CA||Aug 15, 2016||$130,000|
|Senior Business Development Executive||Arkena, Inc.||Los Angeles, CA||Aug 15, 2016||$130,000|
|Business Development Executive||IBM Corporation||New York, NY||Mar 27, 2013||$130,000|
|Business Development Executive||Wipro Limited||Mountain View, CA||Aug 06, 2013||$127,254|
|Business Development Executive||IBM Corporation||New York, NY||Sep 03, 2014||$125,400 -
|Business Development Executive||Infosys Limited||Round Rock, TX||Jan 29, 2016||$101,750|
|Business Development Executive||Infosys Limited||Bridgewater, NJ||Aug 30, 2014||$100,000|
|Business Development Executive||Infosys Limited||Newark, CA||Sep 19, 2016||$100,000|
|Business Development Executive||Infosys Limited||Newark, CA||Sep 23, 2016||$100,000|
|Business Development Executive||Infosys Limited||Newark, CA||Jun 09, 2016||$100,000|
|Business Development Executive||Infosys Limited||Ridgefield, NJ||Aug 17, 2015||$100,000|
|Business Development Executive||Infosys Limited||Plano, TX||Aug 17, 2015||$100,000|
|Business Development Executive||Factory Mutual Insurance Company||Parsippany-Troy Hills, NJ||Aug 26, 2013||$99,965|
|Business Development Executive||IBM Corporation||Yorktown Heights, NY||Feb 09, 2016||$99,800 -
|Business Development Executive||Infosys Limited||New York, NY||Oct 20, 2015||$98,800|
|Business Development Executive||Infosys Limited||Plano, TX||Sep 27, 2016||$98,800|
|Business Development Executive||Infosys Limited||Southfield, MI||Oct 15, 2016||$98,800|
|Business Development Executive||Infosys Limited||Plano, TX||Feb 22, 2016||$98,800|
|Business Development Executive||Infosys Limited||Plano, TX||Jun 29, 2015||$93,454|
|Business Development Executive||Infosys Limited||Plano, TX||Feb 01, 2015||$93,454|
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