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Where do you want to work?
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$62,150
Average Salary
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Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.
EducationMarket research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.
Licenses, Certifications, and RegistrationsCertification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.
Important QualitiesAnalytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
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Top Careers Before Business Development Internship
Top Careers After Business Development Internship
Gender
Male
54.1%Female
39.4%Unknown
6.5%Ethnicity
White
64.2%Asian
23.4%Hispanic or Latino
8.8%Unknown
2.8%Black or African American
0.8%Languages Spoken
Spanish
29.8%Mandarin
12.6%Chinese
11.9%French
11.5%German
4.4%Hindi
3.7%Italian
3.4%Cantonese
3.3%Portuguese
3.1%Russian
2.6%Japanese
2.6%Korean
2.3%Arabic
2.2%Hebrew
1.4%Vietnamese
1.2%Greek
1.0%Urdu
1.0%Gujarati
0.8%Thai
0.6%Ukrainian
0.5%Business Development Internship
Unfortunately we don’t have enough data for this section.
Schools
University of Southern California
8.7%New York University
8.4%University of California - Berkeley
6.7%Boston University
6.3%University of Texas at Austin
5.8%Cornell University
5.6%Georgetown University
5.2%George Washington University
4.8%Pennsylvania State University
4.6%Syracuse University
4.5%DePaul University
4.4%Fordham University
4.2%University of Washington
4.2%University of Chicago
4.2%American University
4.1%University of Arizona
3.8%Temple University
3.7%George Mason University
3.7%Duke University
3.7%Carnegie Mellon University
3.5%Majors
Degrees
Bachelors
58.0%Masters
30.5%Other
7.6%Doctorate
1.6%Certificate
1.3%Associate
0.9%Diploma
0.1%License
0.0%Business Development Internship
Unfortunately we don’t have enough data for this section.
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