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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Innovation and New Business Development Leader, Ad||Milliken & Company||Spartanburg, SC||Oct 01, 2011||$195,000|
|Business Development Lead||Telefonica Digital Inc.||San Francisco, CA||Jul 15, 2016||$180,000 -
|Business Development Lead||Shire Pharmaceuticals LLC||Lexington, MA||Aug 31, 2015||$170,000|
|Strategic Business Development Leader||Momentive Performance Materials USA||Waterford, NY||Dec 12, 2016||$145,150|
|Polyethylene Business Development Leader||Braskem America, Inc.||Philadelphia, PA||Oct 01, 2015||$145,000 -
|New Business Space Technology Development Leader||Momentive Performance Materials USA||Albany, NY||Nov 01, 2010||$140,000 -
|Strategic Business Development Leader||General Electric Company||San Ramon, CA||Jul 02, 2015||$140,000|
|Business Development Lead, New Products||Coursera Inc.||Mountain View, CA||Sep 09, 2016||$140,000|
|Senior Business Development Lead||Telefonica Digital, Inc.||Mountain View, CA||Feb 06, 2015||$135,000 -
|Business Developer, Principal Leader||CSC Covansys Corporation||North Brunswick, NJ||Nov 29, 2010||$132,059|
|Business Development Lead||Airbnb, Inc.||San Francisco, CA||Mar 01, 2015||$130,000|
|Business Development and Product Operations Leader||IQ Medical Services, LLC||Miami, FL||May 01, 2015||$115,200|
|Business Development Leader||Nordic Windpower USA Inc.||Kansas City, MO||Jul 11, 2011||$115,000|
|Business Development Leader||IBM Corporation||Foster City, CA||Sep 22, 2016||$114,795 -
|SAP, Business Applications Development Lead||Landesk Software, Inc.||South Jordan, UT||Feb 01, 2012||$107,162 -
|SAP, Business Applications Development Lead||Landesk Software, Inc.||South Jordan, UT||Feb 06, 2012||$107,162 -
|SAP, Business Applications Development Lead||Landesk Software, Inc.||South Jordan, UT||Feb 08, 2012||$107,162 -
|Business Development Leader||Visa U.S.A. Inc.||Miami, FL||Oct 01, 2014||$106,046 -
|Business Development Leader||Cummins Inc.||Shoreview, MN||Dec 01, 2016||$105,581 -
|Business Development Leader||Cummins Inc.||Shoreview, MN||May 01, 2016||$105,581 -
|Business Development and Product Operations Leader||IQ Medical Services, LLC||Miami, FL||May 01, 2012||$105,000|
|Mexico Business Development & Sales Lead||Becker Underwood, Inc.||The Woodlands, TX||Oct 01, 2013||$96,876|
|SAP Developer Lead Business Objects||Cintas Corporation||Mason, OH||Aug 29, 2016||$96,824|
|One20 Business Development Project Leader||Bosch Rexroth Corporation||Charlotte, NC||Feb 06, 2015||$95,000|
|Technical Sales and Business Development Leader||Okaya Electric America, Inc.||Valparaiso, IN||Sep 11, 2015||$94,765 -
|IT Business Systems Development Lead||Alcoa Inc.||Center, PA||Aug 07, 2015||$94,598 -
|Business Development Leader||Visa U.S.A. Inc.||Miami, FL||Oct 01, 2011||$94,000 -
|International Business Development Lead||AGI North America LLC||Los Angeles, CA||Sep 04, 2013||$93,981|
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