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Become A Business Development Lead

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Working As A Business Development Lead

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $144,270

    Average Salary

What Does A Business Development Lead Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Business Development Lead

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Business Development Lead jobs

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Average Length of Employment
Business Partner 3.6 years
E-Business Manager 3.4 years
Business Director 3.3 years
Business Developer 2.9 years
Top Employers Before
Manager 5.2%
Consultant 3.7%
Internship 3.7%
Top Employers After
Consultant 8.7%
Director 2.9%
Owner 2.6%

Business Development Lead Demographics

Gender

Male

69.0%

Female

28.7%

Unknown

2.3%
Ethnicity

White

75.2%

Asian

11.9%

Hispanic or Latino

9.8%

Unknown

2.2%

Black or African American

1.0%
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Languages Spoken

Spanish

36.8%

French

10.5%

Japanese

7.0%

Russian

7.0%

Portuguese

5.3%

Chinese

5.3%

German

5.3%

Mandarin

5.3%

Arabic

3.5%

Cantonese

3.5%

Vietnamese

1.8%

Ukrainian

1.8%

Dutch

1.8%

Tagalog

1.8%

Korean

1.8%

Italian

1.8%
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Business Development Lead Education

Schools

University of Phoenix

11.4%

University of Southern California

7.0%

Stanford University

6.1%

University of Iowa

6.1%

Northwestern University

6.1%

New York University

5.3%

Harvard University

5.3%

University of Texas at Austin

5.3%

Arizona State University

4.4%

Western Michigan University

4.4%

University of Pennsylvania

4.4%

George Washington University

4.4%

West Virginia University

4.4%

Cornell University

4.4%

Miami University

3.5%

Florida International University

3.5%

University of South Florida

3.5%

University of South Carolina - Columbia

3.5%

Villanova University

3.5%

Brigham Young University

3.5%
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Majors

Business

36.7%

Finance

8.7%

Marketing

8.0%

Management

6.0%

Communication

6.0%

Psychology

4.2%

Political Science

3.1%

Mechanical Engineering

3.1%

International Business

2.4%

Computer Science

2.4%

Computer Information Systems

2.4%

Economics

2.2%

English

2.2%

Electrical Engineering

2.0%

Engineering

2.0%

Liberal Arts

1.8%

International Relations

1.8%

Education

1.6%

Project Management

1.6%

Accounting

1.6%
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Degrees

Bachelors

43.1%

Masters

35.0%

Other

12.5%

Certificate

4.0%

Associate

2.4%

Doctorate

2.2%

Diploma

0.6%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Business Development Lead Salaries

Job Title Company Location Start Date Salary
Business Leader, Development and Strategy Chegg, Inc. Santa Clara, CA May 01, 2014 $300,000
Business Leader, Development and Strategy Chegg, Inc. Santa Clara, CA Nov 19, 2015 $300,000
Innovation and New Business Development Leader, Ad Milliken & Company Spartanburg, SC Oct 01, 2011 $195,000
Business Development Lead Telefonica Digital Inc. San Francisco, CA Jul 15, 2016 $180,000 -
$190,000
Business Development Lead Shire Pharmaceuticals LLC Lexington, MA Aug 31, 2015 $170,000
Strategic Business Development Leader Momentive Performance Materials USA Waterford, NY Dec 12, 2016 $145,150
Polyethylene Business Development Leader Braskem America, Inc. Philadelphia, PA Oct 01, 2015 $145,000 -
$190,000
New Business Space Technology Development Leader Momentive Performance Materials USA Albany, NY Nov 01, 2010 $140,000 -
$170,000
Business Development Lead, New Products Coursera Inc. Mountain View, CA Sep 09, 2016 $140,000
Strategic Business Development Leader General Electric Company San Ramon, CA Jul 02, 2015 $140,000
Senior Business Development Lead Telefonica Digital, Inc. Mountain View, CA Feb 06, 2015 $135,000 -
$170,000
Business Developer, Principal Leader CSC Covansys Corporation North Brunswick, NJ Nov 29, 2010 $132,059
Business Leader, Core Payment Development Visa U.S.A. Inc. Foster City, CA Sep 22, 2012 $131,600 -
$150,000
Business Development Lead Airbnb, Inc. San Francisco, CA Mar 01, 2015 $130,000
Lead Developer, Business Intelligence and Data Analytics The J.M. Smucker Company Orrville, OH Feb 22, 2016 $112,000
Global Business Systems Developer/Lead Technical Analyst Becton, Dickinson and Company Franklin Lakes, NJ Apr 03, 2015 $112,000
Business Development Leader, Managed Services UTC Fire & Security Americas Corporation, Inc. Costa Mesa, CA Jul 27, 2015 $111,758 -
$180,000
Business Development Leader Visa USA Miami, FL Nov 14, 2014 $110,292 -
$130,292
Business Integration Development Team Lead Total Quality Logistics, LLC Cincinnati, OH Dec 05, 2016 $109,220
SAP, Business Applications Development Lead Landesk Software, Inc. South Jordan, UT Feb 08, 2012 $107,162 -
$158,900
SAP, Business Applications Development Lead Landesk Software, Inc. South Jordan, UT Feb 06, 2012 $107,162 -
$158,900
SAP, Business Applications Development Lead Landesk Software, Inc. South Jordan, UT Feb 01, 2012 $107,162 -
$158,900
IT Business Systems Development Lead Alcoa, Inc. Center, PA Mar 11, 2014 $97,989
Business Development Principal Leader CSC Covansys Corporation Freehold, NJ Sep 16, 2012 $97,074
Mexico Business Development & Sales Lead Becker Underwood, Inc. The Woodlands, TX Oct 01, 2013 $96,876
SAP Developer Lead Business Objects Cintas Corporation Mason, OH Aug 29, 2016 $96,824
One20 Business Development Project Leader Bosch Rexroth Corporation Charlotte, NC Feb 06, 2015 $95,000
Technical Sales and Business Development Leader Okaya Electric America, Inc. Valparaiso, IN Sep 11, 2015 $94,765 -
$107,625
IT Business Systems Development Lead Alcoa Inc. Center, PA Aug 07, 2015 $94,598 -
$105,000

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Top Skills for A Business Development Lead

BusinessDevelopmentEffortsBusinessDevelopmentStrategyFinancialModelsProposalDevelopmentClientRelationshipsCRMBusinessPlanWebInternetRFPSectorBusinessUnitProjectManagementHealthcareSalesforcePCustomerServiceMarketResearchPotentialClientsNewClients

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Top Business Development Lead Skills

  1. Business Development Efforts
  2. Business Development Strategy
  3. Financial Models
You can check out examples of real life uses of top skills on resumes here:
  • Managed and actively participated in several proposal/business development efforts.
  • Develop and execute business development strategy for Latin America for global startup company
  • Develop new clients while maintaining existing client relationships through appropriate and ethical sales technique.
  • Lead analyst and trainer for Oracle developed Siebel CRM application.
  • Returned local franchise to profitability by restructuring, instituting forecasting, consumer engagement and business planning practices.

Top Business Development Lead Employers

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What Is Business Development

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