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The differences between business development leads and market development managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business development lead and a market development manager. Additionally, a business development lead has an average salary of $118,868, which is higher than the $111,159 average annual salary of a market development manager.
The top three skills for a business development lead include project management, cloud and emerging technologies. The most important skills for a market development manager are digital marketing, market development, and competitor analysis.
| Business Development Lead | Market Development Manager | |
| Yearly salary | $118,868 | $111,159 |
| Hourly rate | $57.15 | $53.44 |
| Growth rate | 10% | 10% |
| Number of jobs | 172,226 | 173,901 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Business Development Leads oversee the continuous pursuit of growth opportunities for the company. They should be familiar with current industry trends and economic news. They should also be familiar with the business performance to identify areas for improvement and development. They should know the company's target market to help create marketing campaigns. Business development leads may also be asked to create product innovations that would cater to their target market's needs. They are expected to spearhead programs that aim to attract new clients and retain existing ones.
A market development manager is in charge of overseeing marketing operations, ensuring efficiency and smooth workflow. Their responsibilities revolve around assessing existing projects and programs, identifying areas needing improvement, devising strategies to find new opportunities, and coordinating with different departments to ensure profitable growth and a strong client base. They are also in charge of creating training programs for new employees, managing the budget, and supervising marketing initiatives. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals and optimal performance, all while implementing the company's policies and regulations.
Business development leads and market development managers have different pay scales, as shown below.
| Business Development Lead | Market Development Manager | |
| Average salary | $118,868 | $111,159 |
| Salary range | Between $84,000 And $167,000 | Between $74,000 And $165,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Maryland |
| Best paying company | Apple | Apple |
| Best paying industry | Technology | Technology |
There are a few differences between a business development lead and a market development manager in terms of educational background:
| Business Development Lead | Market Development Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between business development leads' and market development managers' demographics:
| Business Development Lead | Market Development Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 69.7% Female, 30.3% | Male, 70.0% Female, 30.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |