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Become A Business Development Manager

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Working As A Business Development Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $77,182

    Average Salary

What Does A Business Development Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Business Development Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Business Development Manager jobs

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Business Development Manager Career Paths

Business Development Manager
Sales And Marketing Consultant Sales Account Manager
Business Development Sales Manager
8 Yearsyrs
Regional Director Regional Sales Director
Director Of Enterprise Sales
12 Yearsyrs
Marketing Director General Manager
Director Of Sales
10 Yearsyrs
Senior Account Manager Director Of Sales
Director Of Sales & Business Development
13 Yearsyrs
Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
Senior Project Manager Business Developer
Director, Strategic Accounts
13 Yearsyrs
Solution Specialist Strategic Accounts Manager
Enterprise Account Manager
9 Yearsyrs
Senior Technical Recruiter Senior Sales Representative
Major Account Manager
7 Yearsyrs
Human Resources Coordinator Business Manager
National Account Manager
8 Yearsyrs
National Business Development Manager Regional Sales Manager
National Accounts Sales Manager
9 Yearsyrs
Senior Account Manager Account Executive
National Sales Manager
10 Yearsyrs
Business Development Executive Senior Account Executive
Regional Sales Director
10 Yearsyrs
Senior Sales Manager Regional Sales Director
Sales Vice President
9 Yearsyrs
Marketing Consultant Marketing Manager
Senior Account Manager
7 Yearsyrs
Director Of Sales Business Developer
Senior Business Development Manager
11 Yearsyrs
Senior Recruiter Senior Account Manager
Senior Sales Manager
7 Yearsyrs
Marketing Director Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
Operations Director Territory Manager
Strategic Accounts Manager
9 Yearsyrs
Sales And Marketing Consultant Outside Sales Representative
Territory Account Manager
8 Yearsyrs
Senior Manager Director Of Sales And Operations
Vice President Of Sales & Operations
12 Yearsyrs
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Average Length of Employment
Business Manager 3.9 years
OEM Sales Manager 3.7 years
Director Of Sales 3.6 years
Business Partner 3.6 years
Sales Manager 3.6 years
Product Manager 3.4 years
E-Business Manager 3.4 years
Business Director 3.3 years
Account Director 3.1 years
Marketing Manager 3.1 years
Marketing Director 3.1 years
Channel Manager 2.9 years
Business Developer 2.9 years
Account Manager 2.9 years
Marketing Lead 2.4 years
Top Employers Before
Manager 2.7%
Top Employers After
Consultant 4.6%
Owner 2.9%

Business Development Manager Demographics

Gender

Male

66.4%

Female

31.1%

Unknown

2.5%
Ethnicity

White

78.5%

Hispanic or Latino

9.3%

Asian

9.1%

Unknown

2.2%

Black or African American

0.8%
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Languages Spoken

Spanish

37.7%

French

11.8%

Chinese

6.6%

Mandarin

6.5%

Portuguese

6.5%

German

5.3%

Italian

4.0%

Arabic

3.7%

Japanese

3.4%

Russian

2.7%

Cantonese

2.1%

Hindi

2.0%

Korean

1.8%

Carrier

1.7%

Urdu

1.0%

Polish

0.8%

Turkish

0.7%

Greek

0.7%

Swedish

0.6%

Vietnamese

0.5%
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Business Development Manager Education

Schools

University of Phoenix

18.8%

Arizona State University

5.9%

Michigan State University

5.5%

Pennsylvania State University

5.5%

University of Texas at Austin

5.5%

Northeastern University

5.1%

University of Houston

5.0%

University of Southern California

4.4%

San Diego State University

4.3%

New York University

4.1%

Texas A&M University

4.1%

San Jose State University

4.0%

Northern Illinois University

3.7%

Florida State University

3.7%

George Washington University

3.5%

Florida International University

3.4%

Southern New Hampshire University

3.4%

University of Iowa

3.3%

University of Alabama

3.3%

Western Michigan University

3.3%
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Majors

Business

39.7%

Marketing

12.8%

Management

6.7%

Finance

5.8%

Communication

5.6%

Political Science

3.0%

Psychology

2.9%

Economics

2.4%

Electrical Engineering

2.4%

Computer Science

2.2%

Education

2.0%

English

1.9%

Accounting

1.9%

General Sales

1.8%

Public Relations

1.7%

International Business

1.6%

Project Management

1.4%

Mechanical Engineering

1.4%

Criminal Justice

1.4%

Liberal Arts

1.3%
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Degrees

Bachelors

48.5%

Masters

25.5%

Other

16.9%

Associate

3.9%

Certificate

2.7%

Doctorate

1.5%

Diploma

0.6%

License

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Business Development Manager Salaries

Job Title Company Location Start Date Salary
Business Development Manager Protege LLC Ashburn, VA Jun 27, 2016 $92,955
Business Development Manager Iconma LLC Ashburn, VA Mar 25, 2010 $73,000
Business Development Manager MMC Systems Inc. Ashburn, VA Aug 05, 2014 $72,000
Business Development Manager MMC Systems Inc. Ashburn, VA Jan 21, 2014 $62,610
Business Development Manager MMC Systems Inc. Ashburn, VA Jun 26, 2014 $61,000
Business Development Manager MMC Systems Inc. Ashburn, VA Sep 06, 2015 $60,000
Business Development Manager MMC Systems Inc. Ashburn, VA Sep 11, 2014 $60,000
Business Development Manager MMC Systems Inc. Ashburn, VA Jul 24, 2014 $60,000
Business Development Manager Baltech Solutions Inc. Ashburn, VA Sep 05, 2015 $60,000
Business Development Manager MMC Systems Inc. Ashburn, VA Sep 12, 2014 $60,000
Business Development Manager MMC Systems Inc. Ashburn, VA Jun 04, 2014 $60,000
Business Development Manager MMC Systems Inc. Ashburn, VA Sep 22, 2014 $60,000
Business Development Manager MMC Systems Inc. Ashburn, VA Sep 12, 2014 $50,000
Business Development Manager MMC Systems Inc. Ashburn, VA Sep 06, 2015 $42,400

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Top Skills for A Business Development Manager

BusinessDevelopmentActivitiesProductDevelopmentRevenueGrowthTerritoryFinancialCustomerServiceCRMValuePropositionBusinessPlanTradeShowsNewAccountsWebInternetNewClientsMarketShareProductLineCustomerBaseRFPSalesStrategiesHealthcare

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Top Business Development Manager Skills

  1. Business Development Activities
  2. Product Development
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Managed Business Development activities: Built and maintained commercial relationships with local businesses.
  • Key participant in development and implementation of strategic plan for new product development.
  • Managed $20M in revenue and achieved consecutive revenue growth of 20-25% year over year.
  • Partnered with territory of 125 accounts, which included high volume plastic surgeons, dermatologists, and other core specialties.
  • Conducted credit union presentations and taught financial literacy programs from pre-school to college levels.

Top Business Development Manager Employers

Business Development Manager Videos

Business Development Manager, Career Video from drkit.org

Career Advice on becoming a Business Development Manager by Victoria P (Full Version)

Career Advice on becoming a Business Development Manager by Alan C (Full Version)

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