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Become A Business Development Manager

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Working As A Business Development Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $94,872

    Average Salary

What Does A Business Development Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Business Development Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Business Development Manager Videos

Business Development Manager, Career Video from drkit.org

Career Advice on becoming a Business Development Manager by Victoria P (Full Version)

Career Advice on becoming a Business Development Manager by Alan C (Full Version)

Business Development Manager Jobs

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Business Development Manager Career Paths

Business Development Manager
Senior Project Manager Business Developer
Business Development Sales Manager
9 Yearsyrs
Senior Recruiter Senior Account Manager
Director Of Account Management
11 Yearsyrs
Marketing Consultant Director Of Sales And Marketing
Director Of Global Sales
13 Yearsyrs
Marketing Director Director Of Sales
Director Of Sales & Business Development
12 Yearsyrs
Senior Account Manager Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
Senior Manager Director Of Strategy
Director Of Strategy & Marketing
6 Yearsyrs
Recruitment Manager Senior Account Manager
Director, National Accounts
12 Yearsyrs
Marketing Director Business Development Director
Director, Strategic Accounts
13 Yearsyrs
Business Development Director
Director, Strategic Alliances
12 Yearsyrs
Senior Product Manager Senior Manager Of Marketing
Director, Strategic Marketing
10 Yearsyrs
Senior Sales Manager Senior Sales Executive
Enterprise Account Manager
9 Yearsyrs
Director Of Sales Sales Vice President
Executive Vice President Of Sales
13 Yearsyrs
Regional Business Manager Regional Accounts Manager
Global Account Manager
9 Yearsyrs
Marketing Consultant Product Marketing Manager
Global Product Marketing Manager
9 Yearsyrs
Sales And Marketing Consultant District Sales Manager
Major Account Manager
7 Yearsyrs
Senior Account Manager Account Director
Senior Account Director
11 Yearsyrs
Director Of Sales Business Development Director
Senior Director Of Business Development
13 Yearsyrs
Sales And Marketing Consultant Territory Sales Manager
Territory Account Manager
8 Yearsyrs
Senior Project Manager Operations Vice President
Vice President Of Sales & Operations
11 Yearsyrs
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Do you work as a Business Development Manager?

Help others decide if this is a good career for them

Average Length of Employment
Business Developer 2.6 years
Top Careers Before Business Development Manager
Manager 3.4%
Top Careers After Business Development Manager
Consultant 5.6%
Owner 3.4%
Director 3.3%
Manager 2.9%

Do you work as a Business Development Manager?

Business Development Manager Demographics

Gender

Male

66.6%

Female

30.9%

Unknown

2.5%
Ethnicity

White

60.6%

Hispanic or Latino

14.5%

Black or African American

11.0%

Asian

9.7%

Unknown

4.3%
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Foreign Languages Spoken

Spanish

39.0%

French

11.7%

Chinese

6.7%

Portuguese

6.4%

Mandarin

6.3%

German

4.9%

Italian

3.8%

Japanese

3.8%

Arabic

3.3%

Russian

2.7%

Cantonese

2.0%

Hindi

2.0%

Korean

1.7%

Carrier

1.7%

Urdu

0.9%

Greek

0.8%

Polish

0.8%

Turkish

0.7%

Swedish

0.6%

Vietnamese

0.5%
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Business Development Manager Education

Schools

University of Phoenix

19.3%

Arizona State University

5.6%

Michigan State University

5.6%

University of Texas at Austin

5.5%

Pennsylvania State University

5.2%

Northeastern University

5.2%

University of Houston

5.0%

University of Southern California

4.7%

San Diego State University

4.3%

Texas A&M University

4.1%

New York University

4.0%

Northern Illinois University

3.7%

San Jose State University

3.7%

DePaul University

3.6%

Florida State University

3.6%

George Washington University

3.5%

Western Michigan University

3.5%

University of Florida

3.4%

Northwestern University

3.3%

Purdue University

3.3%
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Majors

Business

39.8%

Marketing

12.2%

Management

6.6%

Finance

6.2%

Communication

5.3%

Political Science

3.2%

Psychology

2.9%

Economics

2.5%

Electrical Engineering

2.4%

Computer Science

2.2%

Accounting

2.1%

Education

2.0%

English

1.9%

General Sales

1.7%

Public Relations

1.6%

International Business

1.5%

Project Management

1.5%

Mechanical Engineering

1.5%

Criminal Justice

1.4%

History

1.3%
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Degrees

Bachelors

47.7%

Masters

26.5%

Other

16.6%

Associate

3.9%

Certificate

2.7%

Doctorate

1.6%

Diploma

0.6%

License

0.3%
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Business Development Manager Videos

Business Development Manager, Career Video from drkit.org

Career Advice on becoming a Business Development Manager by Victoria P (Full Version)

Career Advice on becoming a Business Development Manager by Alan C (Full Version)

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Real Business Development Manager Salaries

Job Title Company Location Start Date Salary
Business Development Manager Protege LLC Ashburn, VA Jun 27, 2016 $92,955
Business Development Manager Iconma LLC Ashburn, VA Mar 25, 2010 $73,000
Business Development Manager MMC Systems Inc. Ashburn, VA Aug 05, 2014 $72,000
Business Development Manager MMC Systems Inc. Ashburn, VA Jan 21, 2014 $62,610
Business Development Manager MMC Systems Inc. Ashburn, VA Jun 26, 2014 $61,000
Business Development Manager Baltech Solutions Inc. Ashburn, VA Sep 05, 2015 $60,000
Business Development Manager MMC Systems Inc. Ashburn, VA Sep 06, 2015 $60,000
Business Development Manager MMC Systems Inc. Ashburn, VA Jun 04, 2014 $60,000
Business Development Manager MMC Systems Inc. Ashburn, VA Sep 11, 2014 $60,000
Business Development Manager MMC Systems Inc. Ashburn, VA Sep 22, 2014 $60,000
Business Development Manager MMC Systems Inc. Ashburn, VA Jul 24, 2014 $60,000
Business Development Manager MMC Systems Inc. Ashburn, VA Sep 12, 2014 $60,000
Business Development Manager MMC Systems Inc. Ashburn, VA Sep 12, 2014 $50,000
Business Development Manager MMC Systems Inc. Ashburn, VA Sep 06, 2015 $42,400

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Top Skills for A Business Development Manager

  1. Business Development
  2. Revenue Growth
  3. New Clients
You can check out examples of real life uses of top skills on resumes here:
  • Direct liaison with business development managers and upper-level management with the respect to business/proposal development and tracking new targets.
  • Negotiated partnership contracts and developed channel marketing strategies to support revenue growth and industry segment penetration.
  • Acquired new clients for this commercial printing company during its migration into communications management and marketing execution services.
  • Discovered and capitalized on new product development opportunities, while collaborating closely with Engineering to effectively bring products to market.
  • Develop and implement territory-wide business sales and service action plans to achieve and exceed specified revenue quota across various defined territories.

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Top 10 Best States for Business Development Managers

  1. Washington
  2. Colorado
  3. California
  4. Rhode Island
  5. New York
  6. Massachusetts
  7. North Carolina
  8. Delaware
  9. Ohio
  10. New Jersey
  • (2,564 jobs)
  • (1,655 jobs)
  • (10,278 jobs)
  • (254 jobs)
  • (4,426 jobs)
  • (2,608 jobs)
  • (1,969 jobs)
  • (191 jobs)
  • (1,903 jobs)
  • (1,931 jobs)

Top Business Development Manager Employers

Jobs From Top Business Development Manager Employers

Business Development Manager Videos

Business Development Manager, Career Video from drkit.org

Career Advice on becoming a Business Development Manager by Victoria P (Full Version)

Career Advice on becoming a Business Development Manager by Alan C (Full Version)

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