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The differences between business development managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business development manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $100,769 average annual salary of a business development manager.
The top three skills for a business development manager include customer service, CRM and healthcare. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Business Development Manager | Marketing Manager | |
| Yearly salary | $100,769 | $104,550 |
| Hourly rate | $48.45 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 215,309 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A business development manager's duties include identifying business opportunities, developing effective models and strategies to improve business performance, searching for potential clients to generate income and attract partnerships. A business development manager must have extensive knowledge of the market trends and adjust strategies as needed to meet the needs of the client. Excellent communication, decision-making, critical thinking, and leadership skills are just some of the key factors that business development managers should possess to communicate and negotiate with the clients.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Business development managers and marketing managers have different pay scales, as shown below.
| Business Development Manager | Marketing Manager | |
| Average salary | $100,769 | $104,550 |
| Salary range | Between $67,000 And $151,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | California | California |
| Best paying company | Shearman & Sterling | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a business development manager and a marketing manager in terms of educational background:
| Business Development Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between business development managers' and marketing managers' demographics:
| Business Development Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 68.6% Female, 31.4% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |