A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Chief Business Development Officer||International Bonded Couriers, Inc.||New Hyde Park, NY||Dec 01, 2010||$250,000 -
|Chief Financial Officer and Business Development Officer||Primary Management Resources, Inc.||Miami, FL||Nov 17, 2015||$211,540|
|Business Development Officer||Franklin Templeton Investments||Los Angeles, CA||Dec 30, 2014||$170,000|
|Chief Business Development Officer||Wellnessfx||San Francisco, CA||Jul 28, 2016||$160,000|
|Chief Business Development Officer||Eduss Broadcast & Media, Inc.||Englewood, CO||Sep 25, 2013||$150,426|
|Chief Business Development Officer||Eduss Broadcast & Media, Inc.||Englewood, CO||Oct 01, 2012||$150,426|
|Chief Business Development Officer||Eduss Broadcast & Media, Inc.||Englewood, CO||Oct 01, 2013||$150,426|
|Business Development Officer||Franklin Templeton Investments||Los Angeles, CA||Dec 17, 2016||$146,869 -
|Chief Business Development Officer||Fas Holdings Groups, LLC||Dallas, TX||Jun 30, 2016||$145,000|
|Chief Business Development Officer||Fas Holdings Groups, LLC||Dallas, TX||Apr 25, 2016||$145,000|
|Chief Business Development Officer||Fas Holdings Groups, LLC||Dallas, TX||Feb 09, 2016||$145,000|
|Business Development Officer||Banco Votorantim Securities Inc.||New York, NY||Jun 25, 2016||$144,000|
|Business Development Officer||Catma LLC||Portola Valley, CA||Mar 15, 2015||$142,000|
|Business Development Officer||Catma LLC||Portola Valley, CA||Oct 11, 2013||$140,000|
|Business Development Officer||HCL America, Inc.||Frisco, TX||Nov 16, 2010||$106,496 -
|Business Development Officer||HCL America, Inc.||Frisco, TX||Nov 13, 2010||$106,496 -
|South Asian Banking, Business Development Officer||HSBC Bank USA, N.A.||Philadelphia, PA||Nov 22, 2010||$100,000|
|Chief Business Development Officer||Spark Fun Electronics, Inc.||Niwot, CO||Sep 12, 2014||$100,000|
|Chief Business Development Officer||OVIA, Inc.||Mountain View, CA||Nov 01, 2011||$90,000|
|Business Development Officer||Albion International Marketing, LLC.||New York, NY||Oct 01, 2011||$89,000|
|Business Development Officer||Us-China Guangdong Chamber of Commerce||El Monte, CA||Jun 01, 2014||$65,219|
|Business Development Officer||Municipal Credit Union||New York, NY||Sep 11, 2014||$62,546|
|Business Development Officer||Eurasia Foundation||Washington, DC||Oct 16, 2011||$60,000|
|Business Development Officer||Kucht LLC||Clifton, NJ||Jan 08, 2016||$60,000|
|Business Development Officer||Worldwide Business Opportinities||Paterson, NJ||Mar 02, 2014||$60,000|
|Business Development Officer||Bel-Kap-Steel LLC||Miami, FL||Dec 21, 2015||$60,000|
|Business Development Officer||Global Graphics Software, Inc.||Alpharetta, GA||Jun 15, 2010||$58,290|
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