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Become A Business Development Officer

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Working As A Business Development Officer

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $91,837

    Average Salary

What Does A Business Development Officer Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Business Development Officer

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Business Development Officer Jobs

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Business Development Officer Career Paths

Business Development Officer
Sales Manager Regional Sales Manager
Business Development Sales Manager
9 Yearsyrs
Manager, Assistant Vice President Commercial Loan Officer
Business Relationship Manager
9 Yearsyrs
Senior Account Executive Director Of Sales And Marketing
Director Of Global Sales
13 Yearsyrs
Assistant Vice President Director Of Sales
Director Of Sales & Business Development
12 Yearsyrs
Business Development Manager Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
Marketing Coordinator Senior Manager Of Marketing
Director, Strategic Marketing
10 Yearsyrs
Marketing Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Business Development Manager Marketing Director
Executive Director, Marketing
9 Yearsyrs
Vice President, Business Development Senior Vice President Of Marketing
Executive Vice President Marketing
13 Yearsyrs
Vice President, Business Development Senior Vice President, Sales
Executive Vice President Of Sales
13 Yearsyrs
Senior Account Executive Account Director
Group Account Director
10 Yearsyrs
Banking Center Manager Market Manager
Market Director
10 Yearsyrs
Business Developer Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Business Developer Business Development Manager
Regional Business Manager
10 Yearsyrs
Sales Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Marketing Manager Account Director
Senior Account Director
11 Yearsyrs
Business Development Executive Senior Manager Of Marketing
Senior Channel Manager
11 Yearsyrs
Assistant Vice President Marketing Vice President
Senior Vice President Of Marketing
13 Yearsyrs
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Do you work as a Business Development Officer?

Help others decide if this is a good career for them

Average Length of Employment
Top Employers Before
Manager 3.6%
Teller 3.3%
Internship 3.3%
Top Employers After
Manager 4.2%
Consultant 3.6%
Owner 3.1%

Do you work as a Business Development Officer?

Business Development Officer Demographics

Gender

Male

58.8%

Female

38.2%

Unknown

3.0%
Ethnicity

White

58.0%

Hispanic or Latino

15.4%

Black or African American

11.7%

Asian

9.5%

Unknown

5.4%
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Foreign Languages Spoken

Spanish

34.2%

French

15.3%

Chinese

8.1%

Arabic

6.3%

Mandarin

5.4%

Portuguese

3.6%

Hindi

2.7%

Russian

2.7%

Urdu

2.7%

Thai

2.7%

German

2.7%

Korean

1.8%

Filipino

1.8%

Greek

1.8%

Tagalog

1.8%

Italian

1.8%

Japanese

1.8%

Vietnamese

0.9%

Romanian

0.9%

Gujarati

0.9%
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Business Development Officer Education

Schools

University of Phoenix

20.5%

Fordham University

5.8%

University of Kentucky

5.8%

Auburn University

5.1%

Ohio State University

5.1%

University of Delaware

5.1%

Northern Illinois University

4.5%

University of South Florida

3.8%

New York University

3.8%

Arizona State University

3.8%

University of Pennsylvania

3.8%

Villanova University

3.8%

San Jose State University

3.8%

University of Louisville

3.8%

University of Missouri - Columbia

3.8%

Stephen F Austin State University

3.8%

Thunderbird School of Global Management

3.8%

Syracuse University

3.2%

Wake Forest University

3.2%

University of Alabama

3.2%
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Majors

Business

37.4%

Finance

13.6%

Marketing

9.0%

Management

5.4%

Accounting

5.0%

Communication

4.2%

Economics

4.0%

Political Science

3.2%

Computer Science

2.1%

International Business

1.7%

Psychology

1.7%

Human Resources Management

1.7%

Law

1.7%

English

1.6%

Real Estate

1.6%

History

1.5%

Public Administration

1.4%

Education

1.2%

Project Management

1.2%

Criminal Justice

1.2%
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Degrees

Bachelors

41.6%

Masters

28.4%

Other

19.5%

Associate

5.0%

Certificate

2.7%

Doctorate

2.1%

License

0.4%

Diploma

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Business Development Officer Salaries

Job Title Company Location Start Date Salary
Chief Business Development Officer International Bonded Couriers, Inc. New Hyde Park, NY Dec 01, 2010 $250,000 -
$265,600
Chief Financial Officer and Business Development Officer Primary Management Resources, Inc. Miami, FL Nov 17, 2015 $211,540
Business Development Officer Franklin Templeton Investments Los Angeles, CA Dec 30, 2014 $170,000
Chief Business Development Officer Wellnessfx San Francisco, CA Jul 28, 2016 $160,000
Officer In Charge of Business Development Rehnu LLC Tucson, AZ Aug 15, 2011 $160,000
Chief Business Development Officer Eduss Broadcast & Media, Inc. Englewood, CO Sep 25, 2013 $150,426
Chief Business Development Officer Eduss Broadcast & Media, Inc. Englewood, CO Oct 01, 2013 $150,426
Chief Business Development Officer Eduss Broadcast & Media, Inc. Englewood, CO Oct 01, 2012 $150,426
Business Development Officer Franklin Templeton Investments Los Angeles, CA Dec 17, 2016 $146,869 -
$170,000
Chief Business Development Officer FAS Holdings Groups, LLC Dallas, TX Feb 09, 2016 $145,000
Chief Business Development Officer FAS Holdings Groups, LLC Dallas, TX Apr 25, 2016 $145,000
Chief Business Development Officer FAS Holdings Groups, LLC Dallas, TX Jun 30, 2016 $145,000
Business Development Officer Banco Votorantim Securities Inc. New York, NY Jun 25, 2016 $144,000
Strategic Business Development Officer (Magazine Publishing) Nyabenga LLC Brentwood, CA Dec 30, 2015 $107,500
Business Development Officer HCL America, Inc. Frisco, TX Nov 16, 2010 $106,496 -
$140,000
Business Development Officer HCL America, Inc. Frisco, TX Nov 13, 2010 $106,496 -
$140,000
South Asian Banking, Business Development Officer HSBC Bank USA, N.A. Philadelphia, PA Nov 22, 2010 $100,000
Chief Business Development Officer Spark Fun Electronics, Inc. Niwot, CO Sep 12, 2014 $100,000
Chief Business Development Officer OVIA, Inc. Mountain View, CA Nov 01, 2011 $90,000
Business Development Officer Albion International Marketing, LLC. New York, NY Oct 01, 2011 $89,000
Business Development Officer Municipal Credit Union New York, NY Sep 11, 2014 $62,546
Business Development Officer Kucht LLC Clifton, NJ Jan 08, 2016 $60,000
Business Development Officer Eurasia Foundation Washington, DC Oct 16, 2011 $60,000
Business Development Officer Worldwide Business Opportinities Paterson, NJ Mar 02, 2014 $60,000
Business Development Officer Bel-Kap-Steel LLC Miami, FL Dec 21, 2015 $60,000
Business Development Officer Global Graphics Software, Inc. Alpharetta, GA Jun 15, 2010 $58,290

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Top Skills for A Business Development Officer

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  1. Business Development
  2. Financial Statements
  3. Loan Applications
You can check out examples of real life uses of top skills on resumes here:
  • Perform Business Development and Relationship Management tasks daily in order to further grow and retain business brought into the organization.
  • Reviewed tax returns and financial statements for both customer and dealerships to ensure financial stability.
  • Prepared residential and commercial loan applications, including moderate-to-highly complex credit analysis, and presented to loan committee.
  • Negotiated several new pricing contracts that brought 70% increase over previous business new clients had done with the company.
  • Provided financing for business establishment and expansion, inventory and receivables financing, real estate acquisition, and personal investment.

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Top 10 Best States for Business Development Officers

  1. Virginia
  2. Colorado
  3. Rhode Island
  4. Washington
  5. District of Columbia
  6. New Jersey
  7. Texas
  8. Pennsylvania
  9. Delaware
  10. Massachusetts
  • (792 jobs)
  • (410 jobs)
  • (71 jobs)
  • (640 jobs)
  • (208 jobs)
  • (484 jobs)
  • (1,420 jobs)
  • (633 jobs)
  • (43 jobs)
  • (815 jobs)

Top Business Development Officer Employers

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Jobs From Top Business Development Officer Employers

Business Development Officer Videos

Business Development #2: eight key skills

Business Development Manager, Career Video from drkit.org

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