What is a Business Development/Product Manager

Business development/product managers track down sales leads and convince potential customers of the superior quality of the products and services they are selling. They are responsible for nurturing fruitful relationships with sales contacts, visiting clients on location, and attending networking events.

Working in this position, it will be your job to follow up on business leads and arrange meetings with potential clients or partners. You will be responsible for communicating the developments of products and services, so giving presentations will be a regular part of your days. Making sure marketing materials are efficient and align with company goals will also be your duty.

A degree in a finance or marketing-related field might be important to some employers out there but you can always take courses and get yourself certified if you don't feel like investing in a college education. Communication skills and a talent for sales will be more important above anything else, though. You will need to show for experience in the field, and leadership skills will also be non-negotiable.

There is more than meets the eye when it comes to being a Business Development/Product Manager. For example, did you know that they make an average of $53.72 an hour? That's $111,736 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Business Development/Product Manager Do

There are certain skills that many Business Development/Product Managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Creativity, Interpersonal skills and Organizational skills.

Learn more about what a Business Development/Product Manager does

How To Become a Business Development/Product Manager

If you're interested in becoming a Business Development/Product Manager, one of the first things to consider is how much education you need. We've determined that 74.4% of Business Development/Product Managers have a bachelor's degree. In terms of higher education levels, we found that 17.7% of Business Development/Product Managers have master's degrees. Even though most Business Development/Product Managers have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Business Development/Product Manager. When we researched the most common majors for a Business Development/Product Manager, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Business Development/Product Manager resumes include Associate Degree degrees or Doctoral Degree degrees.

You may find that experience in other jobs will help you become a Business Development/Product Manager. In fact, many Business Development/Product Manager jobs require experience in a role such as Product Manager. Meanwhile, many Business Development/Product Managers also have previous career experience in roles such as Regional Sales Manager or Business Development Manager.

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Average Salary
$111,736
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
275,988
Job Openings
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Average Salary for a Business Development/Product Manager

Business Development/Product Managers in America make an average salary of $111,736 per year or $54 per hour. The top 10 percent makes over $158,000 per year, while the bottom 10 percent under $78,000 per year.
Average Salary
$111,736
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Business Development/Product Manager Demographics

Business Development/Product Manager Gender Distribution

Male
Male
79%
Female
Female
21%

After extensive research and analysis, Zippia's data science team found that:

  • Among Business Development/Product Managers, 21.2% of them are women, while 78.8% are men.

  • The most common race/ethnicity among Business Development/Product Managers is White, which makes up 72.0% of all Business Development/Product Managers.

  • The most common foreign language among Business Development/Product Managers is Spanish at 34.8%.

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Business Development/Product Manager Education

Business Development/Product Manager Majors

23.4 %
12.3 %

Business Development/Product Manager Degrees

Bachelors

74.4 %

Masters

17.7 %

Associate

6.2 %

Top Colleges for Business Development/Product Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990
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Top Skills For a Business Development/Product Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 8.0% of Business Development/Product Managers listed Product Development on their resume, but soft skills such as Creativity and Interpersonal skills are important as well.

1. California

Total Business Development/Product Manager Jobs:
7,644
Highest 10% Earn:
$202,000
Location Quotient:
1.1
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Washington

Total Business Development/Product Manager Jobs:
1,879
Highest 10% Earn:
$182,000
Location Quotient:
1.08
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Michigan

Total Business Development/Product Manager Jobs:
2,545
Highest 10% Earn:
$149,000
Location Quotient:
1.38
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Business Development/Product Managers

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Top Business Development/Product Manager Employers

Most Common Employers For Business Development/Product Manager

RankCompanyZippia ScoreAverage Business Development/Product Manager SalaryAverage Salary
1$143,431
2$141,666
3$130,381
4$127,747
5$123,045
6$121,857

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