How to hire a business development/product manager

How to hire a business development/product manager, step by step

Here's a step-by-step business development/product manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a business development/product manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new business development/product manager
• Step 8: Go through the hiring process checklist

What does a business development/product manager do?

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1. Identify your hiring needs

   First, determine the employments status of the business development/product manager you need to hire. Certain business development/product manager roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A business development/product manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, business development/product managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of business development/product managers.

   Type of Business Development/Product Manager	Description	Hourly rate
   Business Development/Product Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$32-72
   Product Marketing Manager	A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities... Show more	$39-71
   Product Manager/Sales	A sales product manager is responsible for monitoring the sales performance of a specific product and ensuring that the marketing strategies adhere to market standards and client requirements. Sales product managers work closely with the marketing and public relations team to enhance the product's brand image on various market platforms to reach the target audience... Show more	$36-75

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Product Development
   • Product Management
   • Account Management
   • Business Growth
   • R
   • Business Plan
   • Product Line
   • Sales Strategies
   • Trade Shows
   • Market Research
   • Relationship Management
   • CRM
   • OEM
   • Product Portfolio

   Check all skills

   Responsibilities:

   • Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
   • Negotiate with OEM s to integrate products and establish royalty base contracts.
   • Resolve OEM and wireless-carrier implementation issues.
   • Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
   • Work closely with QA team to supervise the test results and accepts it (sign off).
   • Manage all development projects, including ERP implementation.

   More business development/product manager duties

3. Make a budget

   Including a salary range in the business development/product manager job description is a good way to get more applicants. A business development/product manager salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a business development/product manager in Hawaii may be lower than in Rhode Island, and an entry-level engineer typically earns less than a senior-level business development/product manager. Additionally, a business development/product manager with lots of experience in the field may command a higher salary as a result.

   Average business development/product manager salary

   $101,877yearly

   $48.98 hourly rate

   ---

   Entry-level business development/product manager salary

   $68,000 yearly salary

   Updated December 25, 2025

   Average business development/product manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$130,997	$63
   2	New York	$108,186	$52
   3	Washington	$107,111	$52
   4	Massachusetts	$106,323	$51
   5	North Carolina	$96,782	$47
   6	Connecticut	$91,877	$44
   7	Michigan	$91,402	$44
   8	Texas	$89,542	$43
   9	Virginia	$88,255	$42
   10	Wisconsin	$86,154	$41
   11	Colorado	$84,913	$41
   12	Georgia	$79,900	$38
   13	Minnesota	$74,045	$36
   14	Kentucky	$72,075	$35
   15	Missouri	$70,984	$34

   Average business development/product manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$166,308	$79.96	603
   2	Amazon	$135,814	$65.30	882
   3	Square	$119,310	$57.36
   4	Mastercard	$113,392	$54.52	148
   5	ITT	$108,959	$52.38	9
   6	Siemens	$103,815	$49.91	50
   7	Terex	$103,602	$49.81	12
   8	Dover	$102,306	$49.19	29
   9	Crane Co.	$98,621	$47.41	9
   10	Federal-mogul Motorparts	$96,174	$46.24
   11	Intelsat	$95,508	$45.92
   12	Johnson Controls	$94,467	$45.42	60
   13	Ferrotec	$93,867	$45.13
   14	LCI Holdings, Inc	$93,812	$45.10
   15	EYEBLASTER, INC.	$93,812	$45.10
   16	Management Science Assoc	$93,812	$45.10
   17	HNI	$92,751	$44.59	29
   18	HMT	$91,671	$44.07	3
   19	Randstad North America, Inc.	$91,583	$44.03	44
   20	Block and	$89,819	$43.18	30

4. Writing a business development/product manager job description

   A business development/product manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a business development/product manager job description:

   Business development/product manager job description example

   Help save lives and join a leading-edge team!
   
   At MSA, we're well aware of the impact our EDITLife product & solutions have on improving patient care and saving lives. But we won't rest until everybody knows it! We're seeking a motivated sales professional to extend our reach through expert discovery and exploration of new and untapped business opportunities and relationships. Our ideal candidate will be trusted to dive right in, take the lead, use initiative, and share our leading-edge solutions that are revolutionizing healthcare. Highly skilled at sales and business operations, this person will join and inspire a team of like-minded go-getters looking to drive positive change in patient care through sales of our EDITLife clinical workflow product.
   
   For nearly 60 years, MSA - a diverse, dynamic, and growing organization - has used analytics and informatics to help customers answer complex business questions, solve workflow challenges, and seize opportunities. Through EDITLife, MSA Life Sciences has applied these capabilities to patient care and specifically to Solid Organ Transplant, Cell Therapy (including BMT and CAR-T), and Stem Cell Processing Labs.
   
   With this focus, help is given to patients who are suffering from various chronic diseases and need to receive lifesaving therapies and care. If being part of a team that provides the industry with state-of-the-art software that helps define and standardize best practices for care aligns with your interests, please review the below and apply.
   
   Objectives of this role
   
   + Take a lead role in delivering consultative sales that illustrate MSA's expert clinical workflow knowledge for Solid Organ Transplant, Cell Therapy (BMT and CAR-T), and Stem Cell Processing Labs
   
   + Develop new-business proposals, presentations, and trade show materials that create and nurture opportunities and grow brand recognition
   
   + Manage both our existing sales pipeline and the development of new and incremental business opportunities from pre-sales lead generation to close
   
   + Assist in the coordination and implementation of sales & marketing strategies to achieve goals
   
   + Conduct extensive product demonstrations that highlight key features/benefits and align with a prospect's specific needs
   
   + Maintain demonstration scripts and associated data to highlight alignment with changing industry needs
   
   + Maintain domain functional and technical knowledge by self-initiated education through research, industry publications, personal networks, industry events, etc.
   
   + Contribute to and motivate the team, track performance, and report metrics
   
   + Full-time remote position from home office, anywhere in USA.
   
   Required Skills
   
   + Four-year degree in Business, Computer Science, Engineering, Health Care, Health Informatics, or related discipline
   
   + Minimum five years of related experience including experience in enterprise clinical workflow software sales, including the development of target markets, effective prospecting, sales presentations, contract negotiations and closing sales; MBA or related MS degree may substitute for two years of experience
   
   + Excellent verbal and written communication with the ability to translate complex issues to non-technical teams
   
   + Proven ability to anticipate and help clients articulate their own business needs and translate into sales opportunities
   
   Desired Skills and Qualifications
   
   + Experience with enterprise software sales for Solid Organ Transplant, Cell Therapy (BMT and CAR-T), Stem Cell Processing Labs, or EMR/EHR systems
   
   Required Experience

   Copy this example

   

5. Post your job

   To find the right business development/product manager for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with business development/product managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit business development/product managers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your business development/product manager job on Zippia to find and recruit business development/product manager candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting business development/product managers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new business development/product manager

   Once you've found the business development/product manager candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   After that, you can create an onboarding schedule for a new business development/product manager. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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