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The differences between business development specialists and brand specialists can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand specialist has an average salary of $57,729, which is higher than the $57,410 average annual salary of a business development specialist.
The top three skills for a business development specialist include work ethic, CRM and customer service. The most important skills for a brand specialist are powerpoint, CRM, and customer satisfaction.
| Business Development Specialist | Brand Specialist | |
| Yearly salary | $57,410 | $57,729 |
| Hourly rate | $27.60 | $27.75 |
| Growth rate | 10% | 19% |
| Number of jobs | 182,116 | 69,687 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 67% |
| Average age | 44 | 37 |
| Years of experience | - | 6 |
A business development specialist is an expert who determines opportunities for marketing strategy optimization and business growth. The specialists perform business process and financial analysis, effective network creation, and business plan implementation. Being a good business development specialist requires knowledge and experience in managing a business. The skillset for the position includes a strong command in English, information technology, attention to detail, and written and verbal communication.
A brand specialist is responsible for promoting the goods and services of an organization to various market platforms, identifying effective business strategies to increase brand awareness to the public. Brand specialists work closely with the marketing and sales team to develop sales pitches and techniques to grow revenues and profits for the brand. They also review digital content and visual promotions, ensuring that everything adheres to internal guidelines and state regulations. A brand specialist must have excellent communication and organizational skills, especially in coordinating with the clients for progress updates and brand sales reports.
Business development specialists and brand specialists have different pay scales, as shown below.
| Business Development Specialist | Brand Specialist | |
| Average salary | $57,410 | $57,729 |
| Salary range | Between $38,000 And $85,000 | Between $33,000 And $99,000 |
| Highest paying City | Jersey City, NJ | New York, NY |
| Highest paying state | Wisconsin | New Jersey |
| Best paying company | Corsair | Square |
| Best paying industry | Finance | - |
There are a few differences between a business development specialist and a brand specialist in terms of educational background:
| Business Development Specialist | Brand Specialist | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 67% |
| Most common major | Business | Business |
| Most common college | Western Carolina University | - |
Here are the differences between business development specialists' and brand specialists' demographics:
| Business Development Specialist | Brand Specialist | |
| Average age | 44 | 37 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 47.9% Female, 52.1% |
| Race ratio | Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.5% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 11% | 10% |