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Become A Business Director

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Working As A Business Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $123,752

    Average Salary

What Does A Business Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Business Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Business Director jobs

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Average Length of Employment
Business Owner 5.8 years
Vice President 4.3 years
Regional Manager 4.1 years
Business Manager 3.9 years
Senior Director 3.9 years
Director 3.7 years
Business Partner 3.6 years
Associate Director 3.5 years
Regional Director 3.5 years
Global Manager 3.4 years
Global Director 3.4 years
Business Leader 3.0 years
Business Director 3.0 years
Business Developer 2.9 years
Top Employers Before
Director 7.9%
Manager 6.8%
Consultant 3.8%
Top Employers After
Consultant 7.2%
Director 6.9%
President 4.8%
Owner 4.1%
Principal 3.0%

Business Director Demographics

Gender

Male

62.5%

Female

34.8%

Unknown

2.8%
Ethnicity

White

79.0%

Hispanic or Latino

9.6%

Asian

8.5%

Unknown

2.0%

Black or African American

0.8%
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Languages Spoken

Spanish

40.6%

French

13.9%

Portuguese

9.4%

German

6.7%

Chinese

6.1%

Mandarin

4.4%

Russian

2.8%

Italian

2.8%

Cantonese

2.2%

Japanese

2.2%

Arabic

1.7%

Swedish

1.1%

Korean

1.1%

Persian

1.1%

Hebrew

1.1%

Swahili

0.6%

Vietnamese

0.6%

Cherokee

0.6%

Dutch

0.6%

Carrier

0.6%
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Business Director Education

Schools

University of Phoenix

15.4%

New York University

7.7%

Pennsylvania State University

6.5%

Cornell University

6.5%

Michigan State University

5.3%

University of Southern California

5.3%

Arizona State University

5.0%

Northwestern University

4.4%

DePaul University

4.4%

University of Florida

4.1%

University of California - Davis

4.1%

University of Pennsylvania

3.8%

George Washington University

3.6%

George Mason University

3.6%

University of Michigan - Ann Arbor

3.6%

Harvard University

3.6%

Fordham University

3.3%

Rensselaer Polytechnic Institute

3.3%

University of Houston

3.3%

Columbia University

3.3%
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Majors

Business

38.3%

Finance

9.2%

Accounting

8.0%

Marketing

7.9%

Management

6.0%

Law

5.2%

Communication

3.0%

Economics

2.8%

Psychology

2.6%

Political Science

2.4%

Computer Science

2.0%

Education

2.0%

Electrical Engineering

1.6%

English

1.5%

Human Resources Management

1.4%

Mechanical Engineering

1.3%

Public Administration

1.3%

Project Management

1.2%

Computer Information Systems

1.2%

Legal Research And Advanced Professional Studies

1.1%
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Degrees

Bachelors

37.4%

Masters

36.5%

Other

14.6%

Doctorate

5.7%

Associate

2.6%

Certificate

2.5%

Diploma

0.6%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Business Director Salaries

Job Title Company Location Start Date Salary
Global New Business Director The Ogilvy Group LLC Coral Gables, FL May 14, 2015 $250,000
Director, Advisory Business Perella Weinberg Partners Group LP New York, NY Mar 16, 2015 $240,000 -
$260,000
Global Business Director Lagardere Unlimited Consulting LLC New York, NY Sep 26, 2015 $230,000
Director New Business Models GE Healthcare Bio-Sciences Corp. San Francisco, CA Mar 16, 2016 $230,000 -
$250,000
Director for Business and Legal Affairs Nhega LLC New York, NY Jun 15, 2016 $210,704
Director-Business Planning and Economics KMGP Services Company, Inc. Houston, TX Feb 17, 2014 $208,000
Director-Business Planning and Economics KMGP Service Co., Inc. Houston, TX Jul 01, 2015 $200,000
Styrene Monomer Business Director, Americas Styrolution America LLC Pasadena, TX Sep 15, 2014 $192,000
Senior Business Director Capital One Services, LLC McLean, VA Mar 18, 2015 $190,600 -
$254,100
Director of Business Travel Technology Julie A. Pearl APC San Francisco, CA Apr 07, 2014 $187,830
Director of Business Travel Technology Julie A. Pearl APC San Francisco, CA Jul 04, 2016 $187,830
Director, Business Excellence EP Energy Management, LLC Houston, TX Jun 14, 2015 $185,500
Director Business Transformation HSBC Bank USA, N.A. New York, NY Nov 03, 2014 $180,000
Business Director Anomaly Partners LLC New York, NY Jun 29, 2015 $180,000
Director of Business Affairs New York City Football Club LLC New York, NY Nov 30, 2015 $154,350
Business Director Capital One Services II LLC Tigard, OR May 21, 2013 $152,100 -
$199,400
Business Director Capital One Services II LLC Tigard, OR Jan 08, 2014 $152,100 -
$199,400
Director Global Markets Business Finance Standard Chartered Bank New York, NY Mar 17, 2013 $150,819
Director, Business Affairs Disney/ABC Cable Services Burbank, CA Sep 01, 2015 $150,000
Director of Business Optimization Kapstone Charleston Kraft LLC North Charleston, SC Jul 13, 2016 $150,000 -
$200,000
Director, Global Business and Economics Program Atlantic Council Washington, DC Nov 01, 2014 $150,000 -
$180,000
Principal, Director of Business Architecture Crankfrog, LLC Washington, DC Jul 01, 2013 $150,000
Business Director International Grains and Cereal LLC Doral, FL Sep 16, 2015 $125,220
Director, Business Affairs Livecareer N.A., Inc. New York, NY Dec 12, 2014 $125,000 -
$150,000
Director, Business Risk Forecasting & Modeling UBS Bank USA Weehawken, NJ Nov 17, 2016 $125,000 -
$140,000
Director of Business Affairs Livecareer N.A., Inc. New York, NY Jul 10, 2015 $125,000 -
$150,000
Director of Business Affairs LC Holdings Pr, LLC San Juan, PR Aug 15, 2015 $124,000
Director, Strategic Diversified Business Blue Cross Blue Shield of Michigan Detroit, MI Apr 01, 2015 $123,750 -
$133,750
Director, Business Architecture American Express Travel Related Services Co., Inc. New York, NY Nov 18, 2013 $121,000
Director, Finance & Business Affairs Larrikin Entertainment LLC Los Angeles, CA Feb 01, 2015 $120,000

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Top Skills for A Business Director

FinancialStatementsBusinessStrategySalesGrowthEnsureComplianceBusinessUnitBusinessDevelopmentA/PPayrollBusinessProcessCustomerServiceHumanResourcesBusinessPlanProcessImprovementProjectManagementOversightNewProductDevelopmentProductLineAuditAdditionalDirectReports

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Top Business Director Skills

  1. Financial Statements
  2. Business Strategy
  3. Sales Growth
You can check out examples of real life uses of top skills on resumes here:
  • Work with finance in reconciling and explaining financial statements.
  • Coordinate well integrated business strategy and execution in conjunction with Marketing, Field Services, Technical Services, and Corporate Accounts.
  • Target top penetration and lost sale opportunities for sales growth.
  • Established and oversaw contract administration process and contract management to ensure compliance with corporate ethics and policies.
  • Developed manufacturing process business unit to assist customers with advanced manufacturing solutions.

Top Business Director Employers

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Business Director Videos

Music Business Tip: How To Get A Music Manager & Do You Need One? (Producers)

ETC Bollywood Business | Rajkumar Hirani, Abhijat Joshi, Director-Writer, PK | Komal Nahta | HD

A Day In The Life: Marketing Manager

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