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Become A Business Executive

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Working As A Business Executive

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $62,600

    Average Salary

What Does A Business Executive Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Business Executive

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Business Executive jobs

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Business Executive Career Paths

Business Executive
Chief Operating Officer Finance Advisor Director Of Sales
Director Of Enterprise Sales
12 Yearsyrs
Chief Executive Officer Management Consultant Senior Manager
Director Of Sales
10 Yearsyrs
Client Solution Executive Business Development Manager Director Of Sales
Director Of Sales & Service
10 Yearsyrs
Senior Project Manager Marketing Director Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
Vice President Vice President, Business Development Global Account Manager
Enterprise Account Manager
9 Yearsyrs
Director Of Sales Director Of Sales And Marketing
General Manager
7 Yearsyrs
Business Development Executive Technical Recruiter Account Manager
Major Account Manager
7 Yearsyrs
Vice President, Business Development Senior Consultant Program Manager
Marketing Manager
6 Yearsyrs
Chief Operating Officer Sales Consultant Regional Sales Manager
National Accounts Sales Manager
9 Yearsyrs
Business Development Executive Senior Account Executive Regional Sales Manager
National Sales Director
10 Yearsyrs
Senior Account Executive Regional Sales Manager
National Sales Manager
10 Yearsyrs
Vice President Sales Consultant District Sales Manager
Regional Business Manager
10 Yearsyrs
Chief Executive Officer President/Chief Executive Officer Business Developer
Senior Director Of Business Development
13 Yearsyrs
Director Of Sales Operations Director Senior Project Manager
Senior Product Manager
9 Yearsyrs
Senior Project Manager Project Director Account Executive
Senior Sales Executive
9 Yearsyrs
Client Solution Executive Senior Account Executive Regional Sales Manager
Senior Sales Manager
7 Yearsyrs
Vice President, Business Development President Of Operations Sales/Marketing
Senior Vice President, Sales
14 Yearsyrs
Senior Account Executive Marketing Manager General Manager
Vice President & General Manager
12 Yearsyrs
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Average Length of Employment
Business Executive 3.0 years
Business Advisor 2.5 years
Business Associate 2.4 years
Top Employers Before
Manager 5.5%
Director 4.6%
Internship 4.1%
President 3.4%
Top Employers After
Consultant 7.6%
Internship 3.6%
President 3.3%

Business Executive Demographics

Gender

Male

57.7%

Female

40.1%

Unknown

2.2%
Ethnicity

White

71.6%

Asian

14.2%

Hispanic or Latino

9.8%

Unknown

3.2%

Black or African American

1.2%
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Languages Spoken

Spanish

39.6%

French

20.8%

Arabic

7.5%

German

5.7%

Mandarin

5.7%

Japanese

3.8%

Indonesian

1.9%

Bulgarian

1.9%

Telugu

1.9%

Zulu

1.9%

Tamil

1.9%

Cantonese

1.9%

Malay

1.9%

Shan

1.9%

Thai

1.9%
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Business Executive Education

Schools

University of Phoenix

7.6%

Cornell University

6.5%

Syracuse University

5.4%

Ohio State University

5.4%

Stanford University

5.4%

Howard University

5.4%

Boston College

5.4%

University of Florida

5.4%

Towson University

5.4%

Michigan State University

4.3%

Fairleigh Dickinson University

4.3%

Illinois State University

4.3%

Pennsylvania State University

4.3%

Georgia State University

4.3%

Rochester Institute of Technology

4.3%

Pepperdine University

4.3%

University of Notre Dame

4.3%

Duke University

4.3%

University of Southern California

4.3%

University of Miami

4.3%
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Majors

Business

35.8%

Marketing

10.1%

Finance

7.1%

Management

6.9%

Computer Science

4.0%

Communication

3.6%

Accounting

3.4%

Political Science

3.2%

English

3.0%

Human Resources Management

3.0%

Information Technology

2.4%

Law

2.4%

Economics

2.2%

Electrical Engineering

2.0%

Psychology

2.0%

Public Relations

2.0%

Biology

1.8%

International Business

1.6%

Health Care Administration

1.6%

Education

1.4%
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Degrees

Bachelors

42.7%

Masters

31.2%

Other

15.2%

Associate

3.6%

Certificate

2.9%

Doctorate

2.8%

Diploma

1.3%

License

0.4%
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Real Business Executive Salaries

Job Title Company Location Start Date Salary
Business Executive Technology Bank of America N.A. New York, NY Oct 01, 2012 $400,000
Business Executive Technology Bank of America N.A. New York, NY Oct 01, 2012 $390,000 -
$410,000
Business Operations Executive KUNJ Inc. Harrisburg, PA Dec 01, 2014 $133,016
Global Business Executive DST Global Solutions North America, LLC Boston, MA Mar 01, 2011 $115,000
Global Business Executive DSTI Mosiki LLC Boston, MA Mar 14, 2011 $115,000
Business Executive, Growth & Innovation Rio Tinto Services, Inc. South Jordan, UT Nov 19, 2015 $98,134 -
$153,900
Business Executive, Growth & Innovation Rio Tinto Services, Inc. South Jordan, UT Nov 18, 2013 $87,131 -
$147,700
Business Relationship Executive Docasap, Inc. Herndon, VA Oct 15, 2016 $80,000 -
$90,000

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Top Skills for A Business Executive

ProductsFinancialInstitutionsSalesStrategyCustomerRelationshipsCustomerServiceBusinessUnitBusinessDevelopmentCompliancePortfolioTerritoryDatabasePCustomerSatisfactionProjectManagementHumanResourcesCRMInternetERPSectorAnalytics

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Top Business Executive Skills

  1. Products
  2. Financial Institutions
  3. Sales Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Sourced and negotiated contracts for products, packaging, and shipping.
  • Organized events and international missions, fostering relationships with financial institutions and banks as well, assisting with export-plan initiatives.
  • Developed tactical sales strategy, developed sales teams, built customer and business partner relationships.
  • Developed customer relationships and contracts ahead of business plan and at rates above those expected.
  • Received superior customer service satisfaction scores for 8 consecutive quarters.

Top Business Executive Employers

Business Executive Videos

Income Tax - AY 14-15 - Salary - Lecture 1

A Day In The Life: Marketing Manager

How to Write an Executive Summary for a Business Plan

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