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Business insight and analytics manager vs content manager

The differences between business insight and analytics managers and content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business insight and analytics manager and a content manager. Additionally, a business insight and analytics manager has an average salary of $112,262, which is higher than the $75,124 average annual salary of a content manager.

The top three skills for a business insight and analytics manager include tableau, visualization and business insights. The most important skills for a content manager are digital marketing, content strategy, and content creation.

Business insight and analytics manager vs content manager overview

Business Insight And Analytics ManagerContent Manager
Yearly salary$112,262$75,124
Hourly rate$53.97$36.12
Growth rate10%10%
Number of jobs122,941108,058
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a business insight and analytics manager do?

The business insight and analytics manager is primarily in charge of developing strategies to identify the best practices and decisions to optimize a company's operations and sales performance. Their responsibilities typically include understanding the company's needs and mission, performing extensive research and analysis to identify new business opportunities, gathering and analyzing data to determine the strengths and weaknesses of existing procedures, developing solutions in vulnerable areas, and presenting analytical reports for the executives. Above all, they must lead and encourage teams to reach goals while implementing the company's policies and regulations.

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

Business insight and analytics manager vs content manager salary

Business insight and analytics managers and content managers have different pay scales, as shown below.

Business Insight And Analytics ManagerContent Manager
Average salary$112,262$75,124
Salary rangeBetween $75,000 And $167,000Between $50,000 And $111,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaWashington
Best paying companyMetaMeta
Best paying industryTechnologyTechnology

Differences between business insight and analytics manager and content manager education

There are a few differences between a business insight and analytics manager and a content manager in terms of educational background:

Business Insight And Analytics ManagerContent Manager
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 77%
Most common majorBusinessEnglish
Most common collegeUniversity of GeorgiaUniversity of Georgia

Business insight and analytics manager vs content manager demographics

Here are the differences between business insight and analytics managers' and content managers' demographics:

Business Insight And Analytics ManagerContent Manager
Average age3939
Gender ratioMale, 71.6% Female, 28.4%Male, 49.1% Female, 50.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between business insight and analytics manager and content manager duties and responsibilities

Business insight and analytics manager example responsibilities.

  • Project manager collaborating with business intelligence team to develop and automate standardize reporting, dashboards and scorecards including interactive reporting.
  • Convert foreclosure timeline and cost logic from SQL codes into SAS codes.
  • Work closely with marketing and sales to measure ROI of various promotional programs.
  • Create standard and ad-hoc reporting using SAS and SQL for all levels of business.
  • Distill competitive KPIs to create models for third party productions across eight networks, including international.
  • Construct native SQL queries (T-SQL, SSIS) and store procedures to preload data into staging areas.
  • Show more

Content manager example responsibilities.

  • Manage social media, blogging, SEO strategy, and outreach.
  • Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
  • Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
  • Manage social media marketing, including Instagram
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Web management responsibilities include WordPress and basic HTML.
  • Show more

Business insight and analytics manager vs content manager skills

Common business insight and analytics manager skills
  • Tableau, 15%
  • Visualization, 9%
  • Business Insights, 7%
  • Data Analysis, 6%
  • PowerPoint, 6%
  • Project Management, 5%
Common content manager skills
  • Digital Marketing, 9%
  • Content Strategy, 7%
  • Content Creation, 6%
  • Project Management, 6%
  • Web Content, 6%
  • Content Development, 4%

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