How to hire a business insight and analytics manager

How to hire a business insight and analytics manager, step by step

Here's a step-by-step business insight and analytics manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a business insight and analytics manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new business insight and analytics manager
• Step 8: Go through the hiring process checklist

What does a business insight and analytics manager do?

Post a business insight and analytics manager job for free, promote it for a fee

Post free

1. Identify your hiring needs

   Before you start hiring a business insight and analytics manager, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A business insight and analytics manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, business insight and analytics managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of business insight and analytics manager salaries for various roles:

   Type of Business Insight And Analytics Manager	Description	Hourly rate
   Business Insight And Analytics Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$36-80
   Partner	A business partner is responsible for providing strategies and recommendations on how the business will operate, increasing its revenues while sharing profits. Business partners must have extensive knowledge of how the current market industry works to identify the best decisions for the business... Show more	$14-87
   Marketing Director	Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing... Show more	$32-92

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Tableau
   • Visualization
   • Business Insights
   • Data Analysis
   • PowerPoint
   • Project Management
   • SAS
   • Business Intelligence
   • Market Research
   • Business Problems
   • Business Decisions
   • KPIs
   • Business Performance
   • Analytical Tools

   Check all skills

   Responsibilities:

   • Project manager collaborating with business intelligence team to develop and automate standardize reporting, dashboards and scorecards including interactive reporting.
   • Convert foreclosure timeline and cost logic from SQL codes into SAS codes.
   • Work closely with marketing and sales to measure ROI of various promotional programs.
   • Create standard and ad-hoc reporting using SAS and SQL for all levels of business.
   • Distill competitive KPIs to create models for third party productions across eight networks, including international.
   • Construct native SQL queries (T-SQL, SSIS) and store procedures to preload data into staging areas.

   More business insight and analytics manager duties

3. Make a budget

   Including a salary range in the business insight and analytics manager job description is a good way to get more applicants. A business insight and analytics manager salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a business insight and analytics manager in South Dakota may be lower than in California, and an entry-level engineer typically earns less than a senior-level business insight and analytics manager. Additionally, a business insight and analytics manager with lots of experience in the field may command a higher salary as a result.

   Average business insight and analytics manager salary

   $112,262yearly

   $53.97 hourly rate

   ---

   Entry-level business insight and analytics manager salary

   $75,000 yearly salary

   Updated December 16, 2025

   Average business insight and analytics manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$138,892	$67
   2	Washington	$123,749	$59
   3	District of Columbia	$118,816	$57
   4	Oregon	$114,421	$55
   5	Maryland	$111,981	$54
   6	New York	$110,803	$53
   7	Connecticut	$109,169	$52
   8	New Jersey	$105,757	$51
   9	Virginia	$100,932	$49
   10	Massachusetts	$96,871	$47
   11	Illinois	$95,725	$46
   12	Pennsylvania	$95,566	$46
   13	New Hampshire	$95,084	$46
   14	Ohio	$93,493	$45
   15	Minnesota	$92,209	$44
   16	North Carolina	$92,065	$44
   17	Texas	$89,832	$43
   18	Colorado	$85,535	$41
   19	Mississippi	$82,019	$39
   20	Georgia	$74,800	$36

   Average business insight and analytics manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$151,356	$72.77	575
   2	Google	$143,707	$69.09	296
   3	PayPal	$137,855	$66.28	51
   4	Citi	$137,362	$66.04	17
   5	Instacart	$136,957	$65.84	6
   6	eBay	$135,639	$65.21	27
   7	StubHub	$134,889	$64.85	23
   8	Blue Apron	$134,250	$64.54
   9	The Walt Disney Company	$133,862	$64.36	95
   10	Genentech	$132,694	$63.80	6
   11	Biogen	$132,180	$63.55	3
   12	ViacomCBS	$132,009	$63.47
   13	NerdWallet	$130,775	$62.87	5
   14	Novo Nordisk	$129,821	$62.41	3
   15	Pinterest	$129,781	$62.39	24
   16	Essex Property Trust	$129,655	$62.33	1
   17	Bloomberg	$129,185	$62.11	63
   18	Boehringer Ingelheim	$129,090	$62.06	13
   19	Michaels Stores	$128,951	$62.00	1
   20	JPMorgan Chase & Co.	$126,860	$60.99	394

4. Writing a business insight and analytics manager job description

   A business insight and analytics manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a business insight and analytics manager job description:

   Business insight and analytics manager job description example

   *Let's Grow Together*Our mission is to live our “at your side” promise and simplify and enrich the lives of our customers, employees, and communities. "At your side" is more than a slogan to us; it’s the purpose we do our best to fulfill every day. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next.
   
   We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we’ll be “at your side” every step of the way.The Manager, Data Insights & Analytics, oversees and manages all points of data extraction, manipulation, analysis, and reporting with the goal of delivering actionable insights on business strategies.
   
   This position translates varied business challenges utilizing complex problem solving and data mining skills to develop key strategic quantitative analysis. Additionally, this role leads the promotional strategy management process, ensuring plans drive growth while managing supply/demand requirements. This role delivers actionable analysis and reporting specifics to evaluate and validate business strategies for the Business Machine Group (BMG) and other business areas as directed, including instant rebate funding, end-user data, sales trends, and profitability.
   
   Using analytical tools such as R, Python, and Excel, this role studies data trends and correlations, translating them into actionable business insights for business unit leaders. This role provides ongoing strategic guidance and proactively recommends tools and techniques to aid in divisional strategic decision-making in regards to business portfolio management and customer segmentation. This role acts as a connection point between IT, Data Enablement, Customer Experience Intelligence, and the product management teams to analyze hypotheses and turn insight into action.*Duties and Responsibilities **• Business Strategy Insights*• Interpret business data to identify business trends that can affect company planning and decision making, conduct root analysis of business problems, and summarize insights for the product marketing teams• Provide ongoing strategic guidance and recommendations to management team, leveraging analytical prowess and data-driven deliverables• Work closely with internal customers to extrapolate, analyze, and disseminate market data that can be used for trend analysis and improved marketing strategies• Act as liaison with product teams to socialize data and insights across the Brother organization; as the SME, be the key person to bridge the technical/science/mathematics behind the insights with the “this is the impact to our business or customers” for the art/marketing aspects• Champion analytics and influence how the organization and product teams make decisions by using strong business acumen and story-telling visualizations*• IOT Data Analysis*• Collect, mine, and analyze product and customer data to create and report on actionable insights and trends over time• Act as a consultant to the product teams identifying various customer segments, usage behavior trends, and answering key business questions as presented (project based)• Synthesize data from multiple sources including Internet of Things (IOT) data; customer registration data; and 3P syndicated data to draw actionable insights including print volume data, demographics, genuine usage, page coverage• Lead cross functional teams and projects to get various data perspectives and provide a complete picture to the BU• Occasionally work with BIL to provide insight on the US print business in terms of data, process, and methodologies used*• Promotional Strategy Management *• Perform in-depth cross-tabulation analysis of promotional funding to identify and measure program effectiveness• Perform in-depth product point-of-sales data analysis (data extractions from internal database, monthly report compilations, etc.)• Integrate data from multiple data sources or functional areas, ensures data accuracy and integrity, and updates data as needed• Use predictive analytics to provide forecasting to product teams on unit volumes, costs, and effectiveness in promotional strategy formulation to optimize and meet divisional business objectives• Periodically review, improve, and standardize reporting metrics so that management and other internal teams can more easily interpret data• Continually improve usage, adoption, and application of tools to aid the product teams in making sound business decisions*• Reporting Process Improvement*• Periodically review, improve, and standardize reporting metrics so that management and other internal teams can more easily interpret data• Continually improve usage, adoption, and application of tools to aid the product teams in making sound business decisions*• Special Projects *• Collaborate with various internal stakeholders to perform ad-hoc analytical projects, as requested• Act as liaison across Brother International as needed to support other groups/divisions such as Brother Canada, BIC Home Appliance Division (HAD) and others in pricing elasticity, data science, and complex business problems*Qualifications*Bachelor's Degree Mathematics, Statistics, Economics, or related field (Required) Master's Degree Mathematics, Statistics, Economics, or related field (Required) Minimum 7 years· Experience managing Business Analytics, Data Analysis, data science, or related functions/processes· Experience gathering and accumulating data from disparate sources, cleaning it, organizing it, processing it, and analyzing it to extract valuable insights and information· Experience partnering across the business to provide strategic direction and recommendations · Experience working with large, complex datasets applying big data technologies and scripting and programming languages*Software/Technical Skills*Advanced Knowledge of mathematical reasoning & ability to choose the right mathematical methods/formulas for data analysis RequiredAdvanced Quantitative and statistical analysis skills to solve business problems and provide practical business insight using data and a quantitative/scientific approach RequiredAdvanced Knowledge and skills working with large, complex datasets applying big data technologies and scripting and programming languages including Python RequiredBroad knowledge and understanding of statistical, machine learning and/or data mining techniques RequiredWorking knowledge with analytically-oriented languages, including R Required Knowledge of Excel (including macro skills) RequiredIntermediate Knowledge of Microsoft Office (Outlook, PowerPoint, Word) RequiredIntermediate Knowledge of Tableau PreferredIntermediate Knowledge of machine learning and predictive software capabilities Preferred*Other skills*Ability to identify new sources of data and develop methods to improve data mining, analysis, and reporting RequiredAbility to recognize issues in data processing and analysis Required Strong attention to detail RequiredStrong communication skills (verbal & written) across all levels of the business RequiredAbility to communicate technical content and analytical insights/complex findings in a clear and concise manner to multiple audiences, including senior management RequiredBusiness and financial acumen to translate data points into key measures Required*#LI-Hybrid**Brother Offers** A competitive base salary* Rich and comprehensive benefits package* Casual dress environment* Tuition reimbursement: Up to 10k yearly* Access to learning and development online and in-person classes Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work.
   
   Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas.
   
   It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit www.brother.com.Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws.
   If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.

   Copy this example

   

5. Post your job

   To find business insight and analytics managers for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any business insight and analytics managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level business insight and analytics managers with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   To find business insight and analytics manager candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   During your first interview to recruit business insight and analytics managers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new business insight and analytics manager

   Once you've found the business insight and analytics manager candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new business insight and analytics manager first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire a business insight and analytics manager?