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Become A Business Internship

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Working As A Business Internship

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $58,011

    Average Salary

What Does A Business Internship Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Business Internship

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Business Internship Jobs

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Business Internship Career Paths

Business Internship
Project Manager Program Manager Marketing Director
Brand Director
11 Yearsyrs
Account Executive Sales Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Research Analyst Senior Research Analyst Research Manager
Consumer Marketing Manager
6 Yearsyrs
Account Manager Marketing Manager Senior Manager Of Marketing
Director Of Consumer Marketing
11 Yearsyrs
Analyst Program Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Project Manager Product Manager Marketing Manager
Director, Global Marketing
12 Yearsyrs
Research Analyst Research Manager Market Research Manager
Director, Market Research
10 Yearsyrs
Data Analyst Business Analyst Product Manager
Director, Product Marketing
11 Yearsyrs
Business Analyst Senior Finance Analyst Finance Manager
General Manager
7 Yearsyrs
Law Clerk Attorney Office Manager
Marketing Director
7 Yearsyrs
Account Manager Account Executive Marketing Consultant
Marketing Lead
6 Yearsyrs
Business Analyst Product Manager
Marketing Manager
6 Yearsyrs
Analyst Data Analyst Marketing Coordinator
Marketing Program Manager
7 Yearsyrs
Staff Accountant Senior Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Data Analyst Finance Analyst Business Developer
Marketing/Business Development
8 Yearsyrs
Staff Accountant Business Manager Marketing Consultant
Online Marketing Manager
5 Yearsyrs
Account Executive Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Finance Analyst Operations Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Law Clerk Senior Associate Senior Manager
Senior Manager Of Marketing
9 Yearsyrs
Finance Analyst Finance Manager General Manager
Vice President, Business Development
13 Yearsyrs
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Do you work as a Business Internship?

Business Internship Demographics

Gender

Male

50.3%

Female

41.9%

Unknown

7.8%
Ethnicity

White

65.8%

Asian

21.4%

Hispanic or Latino

9.4%

Unknown

2.5%

Black or African American

0.9%
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Languages Spoken

Spanish

30.3%

Mandarin

14.3%

Chinese

13.4%

French

10.6%

German

4.3%

Japanese

3.6%

Hindi

3.2%

Cantonese

3.0%

Korean

2.9%

Italian

2.7%

Russian

2.5%

Portuguese

2.0%

Arabic

1.7%

Vietnamese

1.1%

Urdu

1.0%

Gujarati

0.8%

Bengali

0.8%

Polish

0.7%

Ukrainian

0.6%

Thai

0.6%
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Business Internship Education

Schools

Fordham University

6.7%

New York University

6.3%

Pennsylvania State University

5.9%

Brigham Young University

5.8%

Cornell University

5.8%

University of Southern California

5.4%

University of Texas at Austin

5.4%

Syracuse University

5.0%

Boston University

5.0%

University of Texas at Dallas

4.9%

State University of New York Buffalo

4.7%

University of Connecticut

4.7%

University of Miami

4.7%

University of Arizona

4.7%

Michigan State University

4.5%

Temple University

4.5%

Howard University

4.1%

University of Missouri - Columbia

4.1%

University of Florida

4.0%

University of Illinois at Chicago

4.0%
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Majors

Business

31.9%

Finance

12.8%

Accounting

8.0%

Marketing

6.9%

Economics

6.1%

Management

4.6%

Law

4.6%

Communication

2.7%

Computer Science

2.3%

Political Science

2.3%

International Business

2.2%

Psychology

2.0%

Supply Chain Management

1.9%

Computer Information Systems

1.9%

Mathematics

1.8%

Management Information Systems

1.7%

Management Science

1.6%

Human Resources Management

1.6%

Information Systems

1.5%

Kinesiology

1.5%
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Degrees

Bachelors

56.5%

Masters

25.9%

Other

8.4%

Doctorate

4.5%

Associate

3.0%

Certificate

1.3%

Diploma

0.3%

License

0.1%
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Top Skills for A Business Internship

FinancialStatementsDataEntryCompanyWebsiteBusinessStrategyCustomerServiceBusinessPlanERPMarketResearchComplianceSQLServerGoogleAnalyticsHumanResourcesBusinessDevelopmentBusinessProcessesFacebookAdditionalBusinessOperationsPhoneCallsQuickbooksDataAnalysis

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  1. Financial Statements
  2. Data Entry
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Calculated credit ratings of corporate clients based on their financial statements and qualitative assessment of their corporate governance and market positions.
  • Maintained data entry requirements by following data program techniques and procedures.
  • Worked with public relations and marketing teams to promote chamber initiatives via member newsletters, local media, and company website.
  • Interned for the Business Strategy team at a Vulnerability Management and Penetration Testing Company.
  • Provided excellent customer service and consultation to business owners with creation of quality ads.

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