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Become A Business Partner

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Working As A Business Partner

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $110,000

    Average Salary

What Does A Business Partner Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Business Partner

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Business Partner Career Paths

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Help others decide if this is a good career for them

Average Length of Employment
Business Partner 4.0 years
Business Director 3.3 years
Business Leader 3.0 years
Top Careers Before Business Partner
Manager 6.2%
Internship 5.4%
Director 4.3%
Consultant 4.1%
Owner 3.9%
Top Careers After Business Partner
Owner 9.1%
Consultant 6.4%
Manager 5.5%
Partner 4.1%
Recruiter 4.0%
President 3.8%
Director 3.7%

Do you work as a Business Partner?

Business Partner Demographics

Gender

Male

49.4%

Female

39.3%

Unknown

11.3%
Ethnicity

White

61.5%

Hispanic or Latino

15.1%

Black or African American

10.6%

Asian

8.6%

Unknown

4.1%
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Foreign Languages Spoken

Spanish

47.6%

French

15.5%

Portuguese

8.0%

Mandarin

5.3%

Chinese

4.3%

Arabic

2.7%

Italian

2.1%

German

2.1%

Russian

1.6%

Cantonese

1.6%

Carrier

1.6%

Swedish

1.1%

Turkish

1.1%

Greek

1.1%

Japanese

1.1%

Polish

1.1%

Gujarati

0.5%

Hindi

0.5%

Dutch

0.5%

Korean

0.5%
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Business Partner Education

Schools

University of Phoenix

20.7%

Pennsylvania State University

6.1%

Northeastern University

5.3%

New York University

5.0%

Brigham Young University

5.0%

Michigan State University

4.5%

Cornell University

4.5%

DePaul University

4.5%

University of Minnesota - Twin Cities

4.0%

Strayer University

4.0%

George Washington University

3.7%

Arizona State University

3.7%

Ohio State University

3.7%

Webster University

3.7%

Georgia State University

3.7%

San Diego State University

3.7%

University of Utah

3.7%

San Jose State University

3.4%

University of Houston

3.4%

Northern Illinois University

3.4%
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Majors

Business

35.2%

Finance

7.5%

Marketing

6.8%

Human Resources Management

6.6%

Accounting

6.4%

Management

5.3%

Psychology

3.9%

Communication

3.6%

Computer Science

3.1%

Law

2.8%

Education

2.5%

Criminal Justice

2.1%

Electrical Engineering

2.0%

Political Science

2.0%

Computer Information Systems

2.0%

Economics

2.0%

Liberal Arts

1.7%

English

1.6%

Project Management

1.6%

Information Technology

1.5%
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Degrees

Bachelors

42.3%

Masters

27.0%

Other

16.5%

Associate

6.2%

Certificate

4.1%

Doctorate

2.8%

Diploma

0.6%

License

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$110,000
View Detailed Salary Report
$74,000
Min 10%
$110,000
Median 50%
$110,000
Median 50%
$110,000
Median 50%
$110,000
Median 50%
$110,000
Median 50%
$110,000
Median 50%
$110,000
Median 50%
$163,000
Max 90%
Best Paying Company
Zoox
Highest Paying City
Seattle, WA
Highest Paying State
Washington
Avg Experience Level
3.6 years
How much does a Business Partner make at top companies?
The national average salary for a Business Partner in the United States is $110,432 per year or $53 per hour. Those in the bottom 10 percent make under $74,000 a year, and the top 10 percent make over $164,000.

Real Business Partner Salaries

Job Title Company Location Start Date Salary
Partner-Business Consulting Infosys Limited New York, NY May 07, 2015 $340,301
Partner-Business Consulting Infosys Limited New York, NY May 06, 2014 $283,584
Partner-Business Consulting Infosys Limited New York, NY May 06, 2012 $240,750
Partner-Business Consulting Infosys Limited New York, NY Feb 08, 2013 $240,750
Partner-Business Consulting Infosys Limited Bridgewater, NJ Dec 24, 2012 $184,910
Partner-Business Consulting Infosys Limited Bridgewater, NJ Jun 19, 2013 $184,910
Global IT Business Partner-Procurement The Goodyear Tire and Rubber Company Akron, OH Nov 16, 2016 $178,771 -
$190,000
Director, Business Partner Symantec Corporation Mountain View, CA Nov 22, 2010 $171,836 -
$213,200
Partner Business Evangelist Microsoft Corporation San Francisco, CA May 07, 2015 $157,570
Partner Business Evangelist Microsoft Corporation San Francisco, CA Jul 05, 2015 $157,570
Employee Success Business Partner Director Salesforce.com, Inc. Princeton, NJ Sep 15, 2012 $157,100
Commercial Business Partner Highpoint Solutions, LLC Summit, NJ Aug 13, 2015 $155,000
Partner-Business Consulting Infosys Limited Lyndhurst, NJ Oct 16, 2012 $132,829 -
$152,829
Partner-Business Consulting Infosys Limited New York, NY Sep 30, 2012 $132,829 -
$152,829
IT Business Partner IFM Investors (Us) LLC New York, NY Jun 28, 2016 $130,000
IT Business Partner-Treasury Lyondell Chemical Company Houston, TX Mar 28, 2016 $128,000
Director, Business Development and Partner Managem T-Mobile USA, Inc. Bellevue, WA Sep 01, 2011 $127,275 -
$155,000
SAP IT Business Partner-Warehouse Management CSM Bakery Products Na, Inc. Tucker, GA Dec 09, 2016 $125,000
Partner Business Evangelist Microsoft Corporation Redmond, WA Jun 14, 2016 $125,000
Evangelist, Partner Business Microsoft Corporation Redmond, WA Aug 29, 2016 $125,000 -
$145,000
Business Partner Consultant Dell USA LP Round Rock, TX Sep 30, 2011 $108,327
Business Partner Consultant Dell USA L.P. Round Rock, TX Sep 30, 2015 $108,000
Commercial IT Business Partner Novartis Services Inc. Fort Worth, TX Jul 01, 2016 $108,000
Commercial IT Business Partner Novartis Services Inc. Fort Worth, TX Apr 01, 2016 $108,000
Director, Finance Business Partner UBS Securities LLC New York, NY Oct 08, 2016 $106,800 -
$135,000
Director, Finance Business Partner UBS Services LLC New York, NY Oct 08, 2016 $106,800 -
$135,000
Director Business Technology Partner MGM Resorts International Operations, Inc. Las Vegas, NV Aug 25, 2014 $105,000

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Top Skills for A Business Partner

  1. Financial Statements
  2. Business Development
  3. Sales Strategies
You can check out examples of real life uses of top skills on resumes here:
  • Prepared monthly and quarterly financial statements and reports directly to senior level management.
  • Achieved strong and sustainable revenue, market and profit contributions through expertise in business development, organizational development and performance management.
  • Develop and manage marketing, advertising, and business-to-business outsides sales strategies for an eight-physician practice.
  • Coordinated and delegated a staff of 8-10 individuals to achieve superior operational and customer service.
  • Develop and maintained relationships with new and existing internal clients to ensure compliance and expand areas of service delivery.

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Top 10 Best States for Business Partners

  1. New York
  2. Virginia
  3. New Jersey
  4. Colorado
  5. Delaware
  6. Rhode Island
  7. Washington
  8. District of Columbia
  9. California
  10. Arkansas
  • (2,106 jobs)
  • (1,206 jobs)
  • (1,033 jobs)
  • (644 jobs)
  • (119 jobs)
  • (121 jobs)
  • (997 jobs)
  • (361 jobs)
  • (5,306 jobs)
  • (150 jobs)

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