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Become A Business Partner

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Working As A Business Partner

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $113,220

    Average Salary

What Does A Business Partner Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Business Partner

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Business Partner Videos

How to Choose the Right Business Partner

Business Partnership - How to deal with difficult partners

What Does It Mean to Be an HR Business Partner?

Business Partner Jobs

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Average Length of Employment
Business Owner 5.8 years
Business Partner 4.0 years
Business Manager 3.9 years
Business Director 3.3 years
E-Business Manager 3.2 years
Business Leader 2.9 years
Top Careers Before Business Partner
Manager 6.5%
Internship 4.9%
Director 4.7%
Consultant 4.5%
Top Careers After Business Partner
Owner 7.8%
Consultant 6.4%
Manager 4.8%
President 4.2%
Principal 4.0%
Recruiter 3.6%

Do you work as a Business Partner?

Business Partner Demographics

Gender

Male

54.1%

Female

43.3%

Unknown

2.6%
Ethnicity

White

61.9%

Hispanic or Latino

14.2%

Black or African American

10.4%

Asian

9.4%

Unknown

4.1%
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Foreign Languages Spoken

Spanish

45.5%

French

17.4%

Portuguese

6.1%

Chinese

5.3%

Mandarin

5.3%

Italian

3.0%

Arabic

2.3%

Carrier

2.3%

Greek

1.5%

German

1.5%

Japanese

1.5%

Russian

1.5%

Cantonese

1.5%

Swedish

0.8%

Dutch

0.8%

Persian

0.8%

Vietnamese

0.8%

Polish

0.8%

Korean

0.8%

Lingala

0.8%
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Business Partner Education

Schools

University of Phoenix

20.0%

Pennsylvania State University

6.2%

Cornell University

6.2%

George Washington University

4.9%

Northeastern University

4.9%

New York University

4.4%

University of Minnesota - Twin Cities

4.4%

University of Utah

4.4%

University of Florida

4.4%

Arizona State University

4.0%

University of St. Thomas (Minnesota)

4.0%

University of Miami

4.0%

Brigham Young University

3.6%

Michigan State University

3.6%

Auburn University

3.6%

University of Southern California

3.6%

University of Connecticut

3.6%

Southern New Hampshire University

3.6%

Iowa State University

3.6%

University of South Florida

3.1%
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Majors

Business

35.0%

Finance

8.1%

Marketing

6.7%

Human Resources Management

6.6%

Accounting

5.4%

Management

4.6%

Communication

3.9%

Computer Science

3.5%

Psychology

3.4%

Law

3.0%

Education

2.5%

Political Science

2.5%

Electrical Engineering

2.3%

Criminal Justice

2.1%

Economics

1.9%

English

1.9%

Project Management

1.8%

Computer Information Systems

1.8%

Information Technology

1.7%

Liberal Arts

1.2%
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Degrees

Bachelors

42.3%

Masters

27.9%

Other

16.2%

Associate

5.4%

Certificate

3.9%

Doctorate

3.3%

Diploma

0.7%

License

0.4%
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Business Partner Videos

How to Choose the Right Business Partner

Business Partnership - How to deal with difficult partners

What Does It Mean to Be an HR Business Partner?

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Real Business Partner Salaries

Job Title Company Location Start Date Salary
Partner-Business Consulting Infosys Limited New York, NY May 07, 2015 $340,301
Partner-Business Consulting Infosys Limited New York, NY May 06, 2014 $283,584
Partner-Business Consulting Infosys Limited New York, NY May 06, 2012 $240,750
Partner-Business Consulting Infosys Limited New York, NY Feb 08, 2013 $240,750
Partner-Business Consulting Infosys Limited Bridgewater, NJ Dec 24, 2012 $184,910
Partner-Business Consulting Infosys Limited Bridgewater, NJ Jun 19, 2013 $184,910
Global IT Business Partner-Procurement The Goodyear Tire and Rubber Company Akron, OH Nov 16, 2016 $178,771 -
$190,000
Director, Business Partner Symantec Corporation Mountain View, CA Nov 22, 2010 $171,836 -
$213,200
Partner Business Evangelist Microsoft Corporation San Francisco, CA Jul 05, 2015 $157,570
Partner Business Evangelist Microsoft Corporation San Francisco, CA May 07, 2015 $157,570
Employee Success Business Partner Director Salesforce.Com, Inc. Princeton, NJ Sep 15, 2012 $157,100
Commercial Business Partner Highpoint Solutions, LLC Summit, NJ Aug 13, 2015 $155,000
Commercial Business Partner Highpoint Solutions, LLC Berkeley Heights, NJ Oct 19, 2015 $155,000
Partner-Business Consulting Infosys Limited Lyndhurst, NJ Oct 16, 2012 $132,829 -
$152,829
Partner-Business Consulting Infosys Limited New York, NY Sep 30, 2012 $132,829 -
$152,829
IT Business Partner IFM Investors (Us) LLC New York, NY Jun 28, 2016 $130,000
IT Business Partner-Treasury Lyondell Chemical Company Houston, TX Mar 28, 2016 $128,000
Director, Business Development and Partner Managem T-Mobile USA, Inc. Bellevue, WA Sep 01, 2011 $127,275 -
$155,000
SAP IT Business Partner-Warehouse Management CSM Bakery Products Na, Inc. Tucker, GA Dec 09, 2016 $125,000
Evangelist, Partner Business Microsoft Corporation Redmond, WA Aug 29, 2016 $125,000 -
$145,000
Partner Business Evangelist Microsoft Corporation Redmond, WA Jun 14, 2016 $125,000
Business Partner Consultant Dell USA LP Round Rock, TX Sep 30, 2011 $108,327
Commercial IT Business Partner Novartis Services Inc. Fort Worth, TX Jul 01, 2016 $108,000
Commercial IT Business Partner Novartis Services Inc. Fort Worth, TX Apr 01, 2016 $108,000
Business Partner Consultant Dell USA L.P. Round Rock, TX Sep 30, 2015 $108,000
Director, Finance Business Partner UBS Securities LLC New York, NY Oct 08, 2016 $106,800 -
$135,000
Director, Finance Business Partner UBS Services LLC New York, NY Oct 08, 2016 $106,800 -
$135,000
Director Business Technology Partner MGM Resorts International Operations, Inc. Las Vegas, NV Aug 25, 2014 $105,000

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Top Skills for A Business Partner

  1. Financial Statements
  2. Business Strategy
  3. Compliance
You can check out examples of real life uses of top skills on resumes here:
  • Supervised month end process to ensure proper recording and accuracy of financial statements.
  • Develop and implement programs and policies to address requirements to assist in aligning people resources with overall business strategy.
  • Project Description BPM stores information about business partner relationships and detailed business information about their sourcing capabilities and compliance programs.
  • Developed and implemented processes and procedures for ease of administration of compensation programs and market studies.
  • Delivered a post-acquisition service delivery model strategy for a global chemical company.

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Top 10 Best States for Business Partners

  1. New York
  2. Virginia
  3. New Jersey
  4. Colorado
  5. Delaware
  6. Rhode Island
  7. Washington
  8. District of Columbia
  9. California
  10. Arkansas
  • (2,106 jobs)
  • (1,206 jobs)
  • (1,033 jobs)
  • (644 jobs)
  • (119 jobs)
  • (121 jobs)
  • (997 jobs)
  • (361 jobs)
  • (5,306 jobs)
  • (150 jobs)

Top Business Partner Employers

Jobs From Top Business Partner Employers

Business Partner Videos

How to Choose the Right Business Partner

Business Partnership - How to deal with difficult partners

What Does It Mean to Be an HR Business Partner?

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