FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
×
FIND
PERSONALIZED JOBS

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

or

The email and password you specified are invalid. Please, try again.

User already exist with emailId.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Become A Business Planning Manager

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Business Planning Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $94,623

    Average Salary

What Does A Business Planning Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become A Business Planning Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Do you work as a Business Planning Manager?

Business Planning Manager Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Business Planning Manager Career Paths

Business Planning Manager
District Manager Regional Sales Director
Director Of Enterprise Sales
12 Yearsyrs
Director Of Sales Director Of Sales And Operations
Director Of Global Sales
13 Yearsyrs
Business Manager Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
Product Marketing Manager Business Developer
Director, Strategic Accounts
13 Yearsyrs
Category Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Senior Manager Marketing Director
General Manager
7 Yearsyrs
Program Manager Sales Consultant
Key Account Manager
7 Yearsyrs
Demand Planning Manager Supply Chain Manager
Manager Finance Planning And Analysis
8 Yearsyrs
Project Manager Program Manager
Marketing Manager
6 Yearsyrs
Marketing Manager Regional Sales Manager
National Account Manager
8 Yearsyrs
Product Marketing Manager National Account Manager
National Accounts Sales Manager
9 Yearsyrs
Project Manager Construction Manager
Operations Manager
7 Yearsyrs
Program Manager Management Consultant
Product Manager
7 Yearsyrs
District Manager District Sales Manager
Regional Business Manager
10 Yearsyrs
Business Manager Regional Sales Manager
Regional Sales Director
10 Yearsyrs
Director Of Sales
Sales Vice President
9 Yearsyrs
Senior Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
Marketing Manager General Manager
Vice President & General Manager
12 Yearsyrs
Finance Manager Assistant Vice President
Vice President & Sales Manager
9 Yearsyrs
Finance Manager Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
Show More

Do you work as a Business Planning Manager?

Help others decide if this is a good career for them

Average Length of Employment
Planning Director 3.6 years
Business Partner 3.5 years
Planning Manager 3.4 years
Business Planner 3.3 years
Business Director 3.3 years
Business Leader 2.9 years
Top Employers Before
Manager 4.7%
Consultant 4.1%
Analyst 4.1%
Top Employers After
Consultant 6.8%
Director 6.5%
Manager 4.0%
President 3.8%
Controller 3.5%

Do you work as a Business Planning Manager?

Business Planning Manager Demographics

Gender

Male

61.9%

Female

34.4%

Unknown

3.7%
Ethnicity

White

56.6%

Hispanic or Latino

15.1%

Asian

13.7%

Black or African American

10.3%

Unknown

4.4%
Show More
Languages Spoken

Spanish

31.0%

Japanese

17.9%

Chinese

9.5%

French

9.5%

Mandarin

7.1%

German

6.0%

Portuguese

3.6%

Dutch

2.4%

Cantonese

2.4%

Russian

2.4%

Turkish

1.2%

Luganda

1.2%

Filipino

1.2%

Catalan

1.2%

Carrier

1.2%

Korean

1.2%

Italian

1.2%
Show More

Business Planning Manager Education

Schools

University of Houston

10.1%

University of Phoenix

8.7%

George Washington University

7.4%

University of Texas at Austin

7.4%

Carnegie Mellon University

5.4%

Purdue University

5.4%

University of Southern California

4.7%

Cornell University

4.7%

San Jose State University

4.7%

Southern Methodist University

4.7%

University of Rochester

4.0%

Brigham Young University

4.0%

Western Washington University

4.0%

Arizona State University

4.0%

Pennsylvania State University

4.0%

Michigan State University

3.4%

Northwestern University

3.4%

Santa Clara University

3.4%

Loyola University of Chicago

3.4%

Southern New Hampshire University

3.4%
Show More
Majors

Business

36.8%

Finance

17.5%

Management

7.4%

Marketing

7.4%

Accounting

6.9%

Economics

3.1%

Project Management

2.8%

Communication

2.3%

Industrial Engineering

2.1%

Supply Chain Management

1.8%

Computer Information Systems

1.5%

International Business

1.3%

English

1.3%

Psychology

1.3%

Industrial Technology

1.1%

Computer Science

1.1%

Political Science

1.1%

Mechanical Engineering

1.1%

Electrical Engineering

1.0%

Small Business Management

1.0%
Show More
Degrees

Masters

50.7%

Bachelors

34.4%

Other

8.2%

Certificate

3.0%

Associate

1.7%

Doctorate

1.6%

Diploma

0.4%

License

0.1%
Show More

Job type you want
Full Time
Part Time
Internship
Temporary

Real Business Planning Manager Salaries

Job Title Company Location Start Date Salary
Senior Business Planning Manager Apple Inc. Cupertino, CA Jul 11, 2011 $185,000
Business Planning Manager Thomson Reuters (Markets) LLC New York, NY Apr 14, 2014 $170,000
Business Planning Senior Manager Oracle America, Inc. Seattle, WA Apr 15, 2016 $162,989 -
$205,000
Business Planning and Analysis Group Manager Citigroup Global Markets Inc. New York, NY Oct 17, 2011 $145,000
Automotive Business Planning Manager Fairchild Semiconductor International San Jose, CA Jul 27, 2016 $140,000
Manager of Business Planning Nvidia Corporation Santa Clara, CA Apr 25, 2016 $139,941 -
$178,000
Business Planning Manager III Samsung Electronics America Inc. Ridgefield Park, NJ Jun 15, 2015 $138,614
UK Planning Business Manager Urban Outfitters, Inc. Philadelphia, PA Nov 13, 2015 $135,000
Business Planning Manager Microsoft Corporation Redmond, WA Nov 26, 2012 $132,022
Senior Business Planning Manager Microsoft Corporation Redmond, WA Jul 01, 2013 $132,000
Manager, Business Planning Hewlett-Packard Company New York, NY Jun 10, 2014 $131,976 -
$152,250
Business Planning & Analytics Manager Apple Inc. Cupertino, CA Aug 28, 2015 $131,500 -
$136,500
Business Planning Manager Hewlett-Packard Company Sunnyvale, CA Nov 01, 2013 $130,208 -
$170,880
Manager, Business Planning American Airlines, Inc. Fort Worth, TX Oct 01, 2013 $115,000
Business Planning Manager Apple Inc. Cupertino, CA Jan 30, 2012 $115,000
Business Planning Manager Louis Vuitton North America, Inc. New York, NY Dec 08, 2013 $115,000 -
$125,000
Manager, Business Planning Biogen IDEC, Inc. Weston, MA Sep 02, 2012 $113,853
Manager, Business Planning Atmel Corporation San Jose, CA Nov 16, 2012 $110,706 -
$124,646
Business Planning Manager, Financial Institutions Standard Chartered Bank New York, NY Oct 01, 2012 $110,000
Business Planning and Analysis Manager (Accountant Novartis Animal Health Us, Inc. Greensboro, NC Sep 09, 2012 $109,515
Senior Analyst & Business Planning Manager Gaikai, Inc. Aliso Viejo, CA Oct 01, 2014 $93,600
Business Planning Manager I Samsung Electronics America, Inc. Richardson, TX Aug 25, 2015 $93,500
Business Planning Manager I Samsung Electronics America, Inc. Richardson, TX Jan 04, 2016 $91,800
Business Planning and Analysis Manager Cummins Inc. Shoreview, MN Sep 03, 2015 $91,600 -
$112,800
Channel & Customer Business Planning Manager Samsung Electronics America, Inc. Ridgefield Park, NJ Mar 24, 2016 $90,792
Business Planning & Analysis Manager Talmer Bank and Trust Troy, MI Feb 13, 2012 $90,000 -
$115,000
Aftermarket, Marketing & Business Planning Manager John Bean Technologies Corporation Sandusky, OH Oct 12, 2012 $90,000 -
$99,000
Business Planning Manager I Samsung Electronics America, Inc. Richardson, TX Apr 14, 2015 $89,310

No Results

To get more results, try adjusting your search by changing your filters.

Show More

How Would You Rate The Salary Of a Business Planning Manager?

Have you worked as a Business Planning Manager? Help other job seekers by rating your experience as a Business Planning Manager.

Top Skills for A Business Planning Manager

Show More

  1. Business Plan
  2. Financial Statements
  3. Business Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Set up business planning processes; developed standardized templates for gathering, consolidation and analysis of operating cost forecasts.
  • Managed all accounting functions including month-end close and monthly financial statements.
  • Championed business strategy reviews, product portfolio and asset rationalization decisions.
  • Performed project and product profitability analysis for all product lines of the organization.
  • Managed the Supply Chain and Planning operations for two business units to minimize manufacturing disruptions to ensure on-time customer deliveries.

How Would You Rate Working As a Business Planning Manager?

Are you working as a Business Planning Manager? Help us rate Business Planning Manager as a Career.

Top Business Planning Manager Employers

Jobs From Top Business Planning Manager Employers

Business Planning Manager Videos

Events Manager: Job Profile

A Day in the Life of a Finance Manager at eBay

Career Advice on becoming a Human Resources Manager by Jennifer C (Full Version)

Related to your recently viewed content