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Become A Business Planning Manager

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Working As A Business Planning Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $93,873

    Average Salary

What Does A Business Planning Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Business Planning Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Business Planning Manager jobs

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Business Planning Manager Career Paths

Business Planning Manager
District Manager Regional Sales Director
Director Of Enterprise Sales
12 Yearsyrs
Director Of Sales Director Of Sales And Operations
Director Of Global Sales
13 Yearsyrs
Business Manager Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
Product Marketing Manager Business Developer
Director, Strategic Accounts
13 Yearsyrs
Category Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Senior Manager Marketing Director
General Manager
7 Yearsyrs
Program Manager Sales Consultant
Key Account Manager
7 Yearsyrs
Demand Planning Manager Supply Chain Manager
Manager Finance Planning And Analysis
8 Yearsyrs
Project Manager Program Manager
Marketing Manager
6 Yearsyrs
Marketing Manager Regional Sales Manager
National Account Manager
8 Yearsyrs
Product Marketing Manager National Account Manager
National Accounts Sales Manager
9 Yearsyrs
Project Manager Construction Manager
Operations Manager
7 Yearsyrs
Program Manager Management Consultant
Product Manager
7 Yearsyrs
District Manager District Sales Manager
Regional Business Manager
10 Yearsyrs
Business Manager Regional Sales Manager
Regional Sales Director
10 Yearsyrs
Director Of Sales
Sales Vice President
9 Yearsyrs
Senior Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
Marketing Manager General Manager
Vice President & General Manager
12 Yearsyrs
Finance Manager Assistant Vice President
Vice President & Sales Manager
9 Yearsyrs
Finance Manager Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
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Average Length of Employment
Business Partner 3.6 years
Planning Director 3.5 years
E-Business Manager 3.4 years
Business Director 3.3 years
Planning Manager 3.3 years
Business Leader 3.0 years
Top Employers Before
Manager 4.6%
Analyst 4.6%
Consultant 3.5%
Top Employers After
Consultant 5.8%
Director 5.4%
Manager 4.3%
President 3.2%

Business Planning Manager Demographics

Gender

Male

62.8%

Female

33.2%

Unknown

4.0%
Ethnicity

White

74.0%

Asian

13.3%

Hispanic or Latino

9.7%

Unknown

2.2%

Black or African American

0.8%
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Languages Spoken

Spanish

29.1%

Japanese

19.0%

Chinese

10.1%

French

8.9%

Mandarin

8.9%

Portuguese

5.1%

German

5.1%

Cantonese

3.8%

Turkish

1.3%

Luganda

1.3%

Dutch

1.3%

Filipino

1.3%

Catalan

1.3%

Russian

1.3%

Carrier

1.3%

Italian

1.3%
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Business Planning Manager Education

Schools

University of Houston

9.7%

University of Phoenix

9.0%

George Washington University

7.6%

Carnegie Mellon University

6.9%

University of Texas at Austin

6.3%

San Jose State University

5.6%

Purdue University

5.6%

Pennsylvania State University

4.9%

Cornell University

4.9%

Michigan State University

4.2%

Western Washington University

4.2%

Southern Methodist University

4.2%

University of Rochester

3.5%

Brigham Young University

3.5%

Arizona State University

3.5%

University of Southern California

3.5%

Loyola University of Chicago

3.5%

Southern New Hampshire University

3.5%

Northeastern University

3.5%

Santa Clara University

2.8%
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Majors

Business

37.2%

Finance

16.1%

Marketing

7.7%

Accounting

7.5%

Management

6.8%

Economics

3.3%

Project Management

2.6%

Communication

2.1%

Industrial Engineering

2.1%

Supply Chain Management

1.9%

International Business

1.8%

Industrial Technology

1.4%

Computer Science

1.4%

English

1.4%

Computer Information Systems

1.4%

Psychology

1.2%

Mechanical Engineering

1.1%

Information Technology

1.1%

Liberal Arts

0.9%

Political Science

0.9%
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Degrees

Masters

48.3%

Bachelors

35.7%

Other

8.6%

Certificate

3.2%

Doctorate

2.2%

Associate

1.8%

License

0.1%

Diploma

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Business Planning Manager Salaries

Job Title Company Location Start Date Salary
Senior Business Planning Manager Apple Inc. Cupertino, CA Jul 11, 2011 $185,000
Business Planning Manager Thomson Reuters (Markets) LLC New York, NY Apr 14, 2014 $170,000
Business Planning Senior Manager Oracle America, Inc. Seattle, WA Apr 15, 2016 $162,989 -
$205,000
Business Planning and Analysis Group Manager Citigroup Global Markets Inc. New York, NY Oct 17, 2011 $145,000
Automotive Business Planning Manager Fairchild Semiconductor International San Jose, CA Jul 27, 2016 $140,000
Manager of Business Planning Nvidia Corporation Santa Clara, CA Apr 25, 2016 $139,941 -
$178,000
Business Planning Manager III Samsung Electronics America Inc. Ridgefield Park, NJ Jun 15, 2015 $138,614
UK Planning Business Manager Urban Outfitters, Inc. Philadelphia, PA Nov 13, 2015 $135,000
Business Planning Manager Microsoft Corporation Redmond, WA Nov 26, 2012 $132,022
Senior Business Planning Manager Microsoft Corporation Redmond, WA Jul 01, 2013 $132,000
Manager, Business Planning Hewlett-Packard Company New York, NY Jun 10, 2014 $131,976 -
$152,250
Business Planning & Analytics Manager Apple Inc. Cupertino, CA Aug 28, 2015 $131,500 -
$136,500
Business Planning Manager Hewlett-Packard Company Sunnyvale, CA Nov 01, 2013 $130,208 -
$170,880
Manager, Business Planning American Airlines, Inc. Fort Worth, TX Oct 01, 2013 $115,000
Business Planning Manager Apple Inc. Cupertino, CA Jan 30, 2012 $115,000
Business Planning Manager Louis Vuitton North America, Inc. New York, NY Dec 08, 2013 $115,000 -
$125,000
Manager, Business Planning Biogen IDEC, Inc. Weston, MA Sep 02, 2012 $113,853
Manager, Business Planning Atmel Corporation San Jose, CA Nov 16, 2012 $110,706 -
$124,646
Business Planning Manager, Financial Institutions Standard Chartered Bank New York, NY Oct 01, 2012 $110,000
Business Planning and Analysis Manager (Accountant Novartis Animal Health Us, Inc. Greensboro, NC Sep 09, 2012 $109,515
Senior Analyst & Business Planning Manager Gaikai, Inc. Aliso Viejo, CA Oct 01, 2014 $93,600
Business Planning Manager I Samsung Electronics America, Inc. Richardson, TX Aug 25, 2015 $93,500
Business Planning Manager I Samsung Electronics America, Inc. Richardson, TX Jan 04, 2016 $91,800
Business Planning and Analysis Manager Cummins Inc. Shoreview, MN Sep 03, 2015 $91,600 -
$112,800
Channel & Customer Business Planning Manager Samsung Electronics America, Inc. Ridgefield Park, NJ Mar 24, 2016 $90,792
Business Planning & Analysis Manager Talmer Bank and Trust Troy, MI Feb 13, 2012 $90,000 -
$115,000
Aftermarket, Marketing & Business Planning Manager John Bean Technologies Corporation Sandusky, OH Oct 12, 2012 $90,000 -
$99,000
Business Planning Manager I Samsung Electronics America, Inc. Richardson, TX Apr 14, 2015 $89,310

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Top Skills for A Business Planning Manager

AnnualBusinessPlanFinancialAnalysisStrategicAnalysisProductLinesOn-TimeDeliveryBusinessUnitProjectManagementLogisticsCategoryStrategicPlanCustomerServicePBusinessDevelopmentAdditionalInventoryLevelsStorageExecutiveManagementMarketResearchSigmaKPI

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Top Business Planning Manager Skills

  1. Annual Business Plan
  2. Financial Analysis
  3. Strategic Analysis
You can check out examples of real life uses of top skills on resumes here:
  • Developed and/or directed the annual business plan, unit and revenue forecasts, and competitive intelligence.
  • Conducted financial analysis and data trending, developed planning and forecast methodologies and models, formulated competitive and profitability analyses.
  • Support and facilitate sound business solution decisions by providing solid business recommendations and strategic analysis to meet financial and operational objectives.
  • Created programs and made fun programs to spur results and introduce new product lines or changes to standard operations.
  • Supported IT procurement process across all domains within organization to ensure validated orders follow through proper pipeline for on-time delivery.

Top Business Planning Manager Employers

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