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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Business Operations and Planning Manager||Thomson Reuters Markets LLC||New York, NY||Oct 13, 2016||$203,486|
|Senior Business Planning Manager||Apple Inc.||Cupertino, CA||Jul 11, 2011||$185,000|
|Business Strategy Planning Expert||Sap America, Inc.||New York, NY||Mar 20, 2016||$185,000|
|Business Planning Manager||Thomson Reuters (Markets) LLC||New York, NY||Apr 14, 2014||$170,000|
|Business Planning Senior Manager||Oracle America, Inc.||Seattle, WA||Apr 15, 2016||$162,989 -
|Manager-Business Development/Strategy Planning (Manager)||Verizon Corporate Resources Group LLC||Ridgefield, NJ||Sep 25, 2015||$141,804|
|Automotive Business Planning Manager||Fairchild Semiconductor International||San Jose, CA||Jul 27, 2016||$140,000|
|Manager of Business Planning||Nvidia Corporation||Santa Clara, CA||Apr 25, 2016||$139,941 -
|Business Planning Manager III||Samsung Electronics America Inc.||Ridgefield Park, NJ||Jun 15, 2015||$138,614|
|Business Planning Manager||Microsoft Corporation||Redmond, WA||Nov 26, 2012||$132,022|
|Senior Business Planning Manager||Microsoft Corporation||Redmond, WA||Jul 01, 2013||$132,000|
|Manager, Business Planning||Hewlett-Packard Company||New York, NY||Jun 10, 2014||$131,976 -
|Business Planning & Analytics Manager||Apple Inc.||Cupertino, CA||Aug 28, 2015||$131,500 -
|Business Planning Manager||Avaya Inc.||Ridgefield, NJ||Feb 23, 2012||$118,222|
|Business Planning Manager||Avaya Inc.||Ridgefield, NJ||Feb 22, 2012||$118,222|
|Manager, Business Planning||American Airlines, Inc.||Fort Worth, TX||Oct 01, 2013||$115,000|
|Business Planning Manager||Apple Inc.||Cupertino, CA||Jan 30, 2012||$115,000|
|Business Planning Manager||Louis Vuitton North America, Inc.||New York, NY||Dec 08, 2013||$115,000 -
|Manager, Business Planning||Biogen IDEC, Inc.||Weston, MA||Sep 02, 2012||$113,853|
|Manager, Business Planning||Atmel Corporation||San Jose, CA||Nov 16, 2012||$110,706 -
|Business Planning Manager I||Samsung Electronics America, Inc.||Ridgefield Park, NJ||Apr 13, 2016||$94,245|
|Senior Analyst & Business Planning Manager||Gaikai, Inc.||Aliso Viejo, CA||Oct 01, 2014||$93,600|
|Business Planning Manager I||Samsung Electronics America, Inc.||Richardson, TX||Aug 25, 2015||$93,500|
|Business Planning Manager I||Samsung Electronics America, Inc.||Richardson, TX||Jan 04, 2016||$91,800|
|Channel & Customer Business Planning Manager||Samsung Electronics America, Inc.||Ridgefield Park, NJ||Mar 24, 2016||$90,792|
|Aftermarket, Marketing & Business Planning Manager||John Bean Technologies Corporation||Sandusky, OH||Oct 12, 2012||$90,000 -
|Business Planning Manager I||Samsung Electronics America, Inc.||Richardson, TX||Apr 14, 2015||$89,310|
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