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What is a business product manager and how to become one
The business product manager is responsible for the strategy, roadmap, and feature definition for the product or product line. He/She evaluates product ideas and decides if the ideas are worth pursuing. He/She oversees the product strategy and the steps that will get the product through each step.
Also, he/she helps the engineering team understand the course the product will take. Likewise, he/she assists the sales and marketing team in communicating the product's vision to customers and industry analysts. Additionally, a product manager works with cross-functional teams to deliver the product.
The minimum educational requirement for this job is a bachelor's degree. However, some organizations prefer candidates with a master's degree. To succeed in this role, you need marketing, technical, problem-solving, analytical, time management, and interpersonal skills. Business product managers earn a whopping sum of $115,322 in a year. Their salary can be as high as $183,000, and the lowest being $73,000.
What general advice would you give to a business product manager?
Andrew Spicer
Associate Professor, Website
Avg. Salary $123,607
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 35.88%
male 64.12%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Business product manager career paths
Key steps to become a business product manager
Explore business product manager education requirements
Start to develop specific business product manager skills
Skills Percentages Product Management 14.10% Project Management 7.12% Market Research 5.43% Market Trends 4.98% User Stories 4.83% Complete relevant business product manager training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New business product managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a business product manager based on U.S. Bureau of Labor Statistics data and data from real business product manager resumes.Research business product manager duties and responsibilities
- Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
- Create promotional programs, point of sales materials and aggressive go-to-market strategies that significantly increase sell thru revenue and ROI.
- Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
- Perform extensive data analysis including financial forecasting, production planning, promotional ROI modeling and syndicate data review to drive recommendations.
Apply for business product manager jobs
Now it's time to start searching for a business product manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first business product manager job
Are you a business product manager?
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Average business product manager salary
The average business product manager salary in the United States is $123,607 per year or $59 per hour. Business product manager salaries range between $88,000 and $173,000 per year.
What am I worth?
How do business product managers rate their job?
Business product manager reviews
Solve tough problems, work on agile teams, outlet for creativity,
high expectations, constantly evolving technology, broad range of topics to learn (product management specifics, industry, technology, software development methods
Its not a specific job, As a product manager your job responsibilities cover many different areas and that's what i love about it.
all other teams think that they are doing a task for you instead of thinking that they are part of a team on a project
B2B Communication and Building Relationships, Product\Strategy Development and Implementation, Solving Problems
Updated January 8, 2025
