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Become A Business Product Manager

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Working As A Business Product Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $111,000

    Average Salary

What Does A Business Product Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Business Product Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Business Product Manager Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Product Director 3.4 years
Product Manager 3.3 years
Top Careers Before Business Product Manager
Consultant 6.3%
Manager 3.7%
Analyst 3.0%
Top Careers After Business Product Manager
Consultant 5.5%
Director 4.5%
Manager 3.1%

Do you work as a Business Product Manager?

Average Yearly Salary
$111,000
Show Salaries
$75,000
Min 10%
$111,000
Median 50%
$111,000
Median 50%
$111,000
Median 50%
$111,000
Median 50%
$111,000
Median 50%
$111,000
Median 50%
$111,000
Median 50%
$163,000
Max 90%
Best Paying Company
Facebook
Highest Paying City
San Francisco, CA
Highest Paying State
New York
Avg Experience Level
3.3 years
How much does a Business Product Manager make at top companies?
The national average salary for a Business Product Manager in the United States is $111,160 per year or $53 per hour. Those in the bottom 10 percent make under $75,000 a year, and the top 10 percent make over $163,000.

Real Business Product Manager Salaries

Job Title Company Location Start Date Salary
Product Manager-Business, Analytics, and Metrics Yelp Inc. San Francisco, CA Jan 12, 2015 $160,000
Product Manager-Business, Analytics, and Metrics Yelp Inc. San Francisco, CA Dec 01, 2015 $160,000
Business Product Manager, Enews & Magazines Google Inc. Mountain View, CA Aug 29, 2011 $160,000
Business Product Manager Google Inc. Mountain View, CA Oct 01, 2013 $160,000
Business Product Manager Google Inc. Mountain View, CA Oct 11, 2014 $150,030
International Business and Product Manager FUJI Electric Corp. of America Edison, NJ Dec 01, 2014 $150,000
Business Product Manager Google Inc. Mountain View, CA May 06, 2013 $142,800
Saas Product Manager-Business Enablement New Relic, Inc. San Francisco, CA May 01, 2016 $137,000 -
$159,500
Business Product Manager Voxer, Inc. San Francisco, CA Jan 13, 2015 $136,032
Product Manager, Business of Accounting Thomson Reuters (Tax and Accounting), Inc. New York, NY Sep 12, 2013 $135,000
Business Product Manager Google Inc. Mountain View, CA Sep 19, 2012 $135,000
Business Product Manager I Google Inc. Mountain View, CA Jul 09, 2012 $135,000
Business Product Manager Google Inc. Cambridge, MA Aug 29, 2014 $132,000
Product Manager, Business Intelligence 2U, Inc. New York, NY Apr 01, 2016 $132,000
Business and Engineering Product Manager Leica Geosystems Mining, Inc. Tucson, AZ Aug 01, 2012 $128,606 -
$170,000
Business Product Manager Google Inc. Cambridge, MA Jul 29, 2013 $125,000
Business Product Manager Google Inc. Mountain View, CA Jul 06, 2010 $115,000
Product Manager for Stationary Business Liquid Controls, LLC Lake Bluff, IL Mar 10, 2016 $113,963
Product Manager, Business-LIC EXP, Progs & Mktg (XPM) or Other Microsoft Corporation Redmond, WA Nov 17, 2014 $112,549 -
$132,549
Business Manager-Standard Products Wacker Chemical Corporation Adrian, MI Apr 01, 2015 $110,906 -
$150,000
Business Product Manager Target Enterprises Minneapolis, MN Sep 02, 2015 $105,100 -
$185,000
Product Manager for Stationary Business Liquid Controls, LLC Lake Bluff, IL Jun 05, 2015 $100,000
Product Manager, Business Analytics Shape Security Inc. Mountain View, CA Nov 04, 2016 $100,000
Product Manager for Stationary Business Liquid Controls, LLC Lake Bluff, IL Jun 01, 2015 $100,000
Product Manager, Business Analytics Shape Security, Inc. Mountain View, CA Dec 01, 2014 $100,000
Business Product Manager YOLA, Inc. San Francisco, CA Nov 09, 2011 $96,179 -
$125,000
Resale Products Business Manager AVX Corporation Fountain Inn, SC Sep 11, 2014 $95,100 -
$102,000
Product Business Manager HNI Corporation Muscatine, IA Sep 01, 2010 $89,547

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Top Skills for A Business Product Manager

  1. New Product Development
  2. Product Strategy
  3. Business Development
You can check out examples of real life uses of top skills on resumes here:
  • Provided leadership to a cross-functional team accomplishing 40+ projects simultaneously for new product development and product improvements.
  • Worked closely with development team throughout the development process to ensure final product release aligns with product strategy and market requirements.
  • Created and led the Program Prioritization process for allocating resources to business development programs.
  • Documented business requirements for the company customer support site and managed business acceptance testing as defined by requirements.
  • Supervised a staff of four supervisors, a client account manager, and seventy customer service/support representatives.

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Top 10 Best States for Business Product Managers

  1. New York
  2. Colorado
  3. Rhode Island
  4. Virginia
  5. New Jersey
  6. Delaware
  7. Washington
  8. District of Columbia
  9. North Carolina
  10. Pennsylvania
  • (3,192 jobs)
  • (1,106 jobs)
  • (190 jobs)
  • (1,553 jobs)
  • (1,413 jobs)
  • (152 jobs)
  • (2,239 jobs)
  • (348 jobs)
  • (1,206 jobs)
  • (1,292 jobs)

Business Product Manager Demographics

Gender

Male

57.2%

Female

33.0%

Unknown

9.8%
Ethnicity

White

57.1%

Hispanic or Latino

14.9%

Asian

14.2%

Black or African American

9.4%

Unknown

4.5%
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Foreign Languages Spoken

Spanish

28.0%

German

16.0%

Portuguese

12.0%

Chinese

12.0%

Mandarin

12.0%

Japanese

8.0%

Swedish

4.0%

French

4.0%

Croatian

4.0%
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Business Product Manager Education

Schools

University of Phoenix

13.4%

University of Texas at Austin

8.2%

Pennsylvania State University

7.2%

George Washington University

7.2%

Northwestern University

6.2%

University of Washington

5.2%

University of Missouri - Columbia

5.2%

Duke University

5.2%

Case Western Reserve University

4.1%

Boston University

4.1%

New York University

4.1%

University of California - Los Angeles

4.1%

University of Pittsburgh -

4.1%

Babson College

3.1%

Texas Tech University

3.1%

University of California - Merced

3.1%

Santa Clara University

3.1%

Villanova University

3.1%

University of Akron

3.1%

University of Wisconsin Extension

3.1%
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Majors

Business

43.0%

Marketing

10.1%

Management

7.5%

Finance

5.6%

Computer Science

3.1%

Political Science

3.1%

Communication

2.8%

Economics

2.5%

Project Management

2.5%

Electrical Engineering

2.2%

Education

2.2%

English

2.2%

Accounting

2.2%

Mechanical Engineering

2.0%

International Business

1.7%

Management Science

1.7%

Small Business Management

1.4%

Management Information Systems

1.4%

Biology

1.4%

Computer Engineering

1.4%
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Degrees

Bachelors

40.0%

Masters

39.4%

Other

11.0%

Certificate

3.7%

Associate

3.7%

Doctorate

1.7%

Diploma

0.6%
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