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How to hire a business product manager

Business product manager hiring summary. Here are some key points about hiring business product managers in the United States:

  • HR departments typically spend 15% of their expenses on recruitment.
  • It usually takes about 12 weeks for a new employee to reach full productivity levels.
  • It typically takes 36-42 days to fill a job opening.
  • The median cost to hire a business product manager is $1,633.
  • Small businesses spend an average of $1,105 per business product manager on training each year, while large companies spend $658.
  • There are currently 35,617 business product managers in the US and 189,393 job openings.
  • New York, NY, has the highest demand for business product managers, with 15 job openings.
  • New York, NY has the highest concentration of business product managers.

How to hire a business product manager, step by step

To hire a business product manager, you need to identify the specific skills and experience you want in a candidate, allocate a budget for the position, and advertise the job opening to attract potential candidates. To hire a business product manager, you should follow these steps:

Here's a step-by-step business product manager hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a business product manager job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new business product manager
  • Step 8: Go through the hiring process checklist

What does a business product manager do?

A business product manager is primarily in charge of overseeing a company's product and service development procedures, ensuring quality and marketability. Their responsibilities typically revolve around gathering and analyzing data to understand and identify product requirements, coordinating with the engineering and quality control teams, determining the marketing opportunities, managing the roadmaps, and developing strategies to meet the consumers' needs. Furthermore, as a business product manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

Learn more about the specifics of what a business product manager does
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  1. Identify your hiring needs

    Before you start hiring a business product manager, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    A business product manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, business product managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

    This list presents business product manager salaries for various positions.

    Type of Business Product ManagerDescriptionHourly rate
    Business Product ManagerAdvertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.$42-83
    Product LeadA product lead is responsible for monitoring the development of new products and services of an organization, starting from brand conceptualization to official market release and distribution. Product leads identify effective product management by conducting data analysis and evaluating market statistics of customer demands... Show more$41-78
    Business Development And Marketing ManagerThe business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations... Show more$24-53
  2. Create an ideal candidate profile

    Common skills:
    • Product Management
    • Project Management
    • Market Research
    • Market Trends
    • User Stories
    • Emerging Technologies
    • Product Strategy
    • Business Development
    • Market Analysis
    • Cloud
    • Product Development
    • Business Strategy
    • Product Roadmap
    • Competitive Analysis
    Check all skills
    Responsibilities:
    • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
    • Create promotional programs, point of sales materials and aggressive go-to-market strategies that significantly increase sell thru revenue and ROI.
    • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
    • Perform extensive data analysis including financial forecasting, production planning, promotional ROI modeling and syndicate data review to drive recommendations.
    More business product manager duties
  3. Make a budget

    Including a salary range in your business product manager job description is a great way to entice the best and brightest candidates. A business product manager salary can vary based on several factors:
    • Location. For example, business product managers' average salary in florida is 40% less than in california.
    • Seniority. Entry-level business product managers earn 49% less than senior-level business product managers.
    • Certifications. A business product manager with a few certifications under their belt will likely demand a higher salary.
    • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a business product manager's salary.

    Average business product manager salary

    $123,607yearly

    $59.43 hourly rate

    Entry-level business product manager salary
    $88,000 yearly salary
    Updated January 23, 2026

    Average business product manager salary by state

    RankStateAvg. salaryHourly rate
    1California$155,540$75
    2Oregon$134,411$65
    3Washington$130,217$63
    4Texas$125,648$60
    5Utah$123,031$59
    6Arizona$122,325$59
    7New York$120,548$58
    8Maryland$120,333$58
    9Massachusetts$115,357$55
    10New Jersey$113,294$54
    11Delaware$112,159$54
    12Virginia$111,638$54
    13North Carolina$109,070$52
    14Georgia$104,040$50
    15District of Columbia$101,711$49
    16Illinois$101,501$49
    17Missouri$97,820$47
    18Tennessee$96,397$46
    19Iowa$96,187$46
    20Michigan$95,438$46

    Average business product manager salary by company

    RankCompanyAverage salaryHourly rateJob openings
    1Meta$182,368$87.68525
    2Google$174,034$83.67430
    3Yelp$173,668$83.491
    4The Walt Disney Company$170,114$81.7984
    5ByteDance$169,762$81.6218
    6eBay$166,323$79.9635
    7VMware$165,610$79.62
    8DoorDash$161,704$77.7469
    9Apple$157,269$75.61102
    10Bloomberg$150,811$72.5181
    11LinkedIn$150,796$72.5039
    12Citi$149,779$72.0143
    13Fairview Health Services$147,450$70.891
    14Amazon$145,710$70.05804
    15Deutsche Bank$141,404$67.9810
    16Indeed$140,509$67.551
    17JPMorgan Chase & Co.$136,250$65.501,001
    18Ralph Lauren$134,059$64.4513
    19Autodesk$133,887$64.3742
    20Hewlett Packard Enterprise$132,062$63.49112
  4. Writing a business product manager job description

    A good business product manager job description should include a few things:

    • Summary of the role
    • List of responsibilities
    • Required skills and experience

    Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a business product manager job description:

    Business product manager job description example

    Benefits Offered: 401K, Dental, Life, Medical, Vision

    Employment Type: Full-Time

    Why Work Here?: Our company has competitive wages, full benefits package, and excellent training and development opportunities.

    Summary: The Plastics Business Product Manager (PBPM) oversees the business development, sales and marketing of the KHS Plastic product group. The PBPM is responsible for top and bottom line growth for the assigned product group. The PBPM is involved in direct sales as well as management of assigned sales personnel including corresponding product and administrative support. The PBPM is responsible for budget and sales targets and ensures the proper follow-up on all relevant sales administrative processes within the assigned product group.

    Essential Duties and Responsibilities Other duties may be assigned.

    • Executes comprehensive sales plans, both short and long range to promote sales and revenue objectives of KHS in the assigned product lines. Plans and executes activities to promote the sale of mainly equipment and occasionally conversions, spares, and services.

    • Determine customer needs, recommends pricing and considers target margin; establishes sales territories, quotas, goals, and sales.

    • Oversees activities of managers; directs staffing, training, and performance evaluations to develop sales program.

    • Meets with key clients, assisting Territory Managers with establishing and maintaining relationships by negotiating and closing deals. Delivers sales presentations to key clients in coordination with Territory Managers.

    • Represents Company at trade association meetings to promote product.

    • Coordinates activities between sales and commercial functions; supports and approves prepared quotations.

    • Analyzes and controls expenditures of product group to conform to budgetary requirements.

    • Prepares periodic sales report showing sales volume, potential sales, and areas of proposed customer base expansion.

    • Compiles lists of prospective customers for use as sales leads, based on information from newspapers, business directories, industry ads, trade shows, internet web sites, and other sources.

    • Travels extensively through assigned territory and/or country to call on regular and prospective customers to solicit orders or talks with customers on sales floor or by phone. Telephone and email interaction with customers to create or confirm appointments and follow-up accordingly.

    • Explains technical aspects in depth of the Plastics product line. Works closely with Technical Sales and Administrative Support to expand market penetration for assigned product line.

    • Reviews quotes and credit terms and prepares sales contracts for orders obtained.

    • Keeps expense account records.

    • Enters new customer data and other sales data for current customers in Goldmine sales management data base.

    • Based on the needs of the marketplace, develops strategic plans to grow the Plastics business in the US and Canada

    • Works closely with KHS Corpoplast Product Center to successfully execute strategic plans

    • Intensive use of KHS Quote Generating and Management Software ECOS / iCon.

    • Investigates and resolves customer problems with deliveries.

    • Maintains an acceptable level of market penetration in assigned territory and/or country for the responsible product line.

    • Meets or exceeds revenue objectives/annual sales budgets set for the assigned product group.

    • Complies with all Company policies and procedures

    Supervisory Responsibilities: Directly supervises sales, support and administrative personnel in the assigned Product Group. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning and directing work, appraising performance, rewarding and disciplining employees, addressing complaints and resolving problems.

    Qualifications: To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation can be made to enable individuals with disabilities to perform the essential functions. The sales representative must be able to travel on public transportation including air travel. Approximately 50% overnight travel is required.

    Education and/or Experience: Bachelor’s Degree (BA) from four-year college or university; ten years experience with direct sales of packaging machinery or equivalent combination of education and experience.


    Qualified Applicants, Please apply today!

  5. Post your job

    To find the right business product manager for your business, consider trying out a few different recruiting strategies:

    • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
    • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with business product managers they would recommend.
    • Recruit at local colleges. Attend job fairs at local colleges to recruit business product managers who meet your education requirements.
    • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.
    Post your job online:
    • Post your business product manager job on Zippia to find and recruit business product manager candidates who meet your exact specifications.
    • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
    • Post a job on free websites.
  6. Interview candidates

    To successfully recruit business product managers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

    You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new business product manager

    Once you've selected the best business product manager candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

    You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

    After that, you can create an onboarding schedule for a new business product manager. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a business product manager?

Recruiting business product managers involves both the one-time costs of hiring and the ongoing costs of adding a new employee to your team. Your spending during the hiring process will mostly be on things like promoting the job on job boards, reviewing and interviewing candidates, and onboarding the new hire. Ongoing costs will obviously involve the employee's salary, but also may include things like benefits.

Business product managers earn a median yearly salary is $123,607 a year in the US. However, if you're looking to find business product managers for hire on a contract or per-project basis, hourly rates typically range between $42 and $83.

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