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Business product manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Davide , Ph.D. Bolchini Ph.D.,

James Wilkerson Ph.D.

Below we've compiled a list of the most critical business product manager skills. We ranked the top skills for business product managers based on the percentage of resumes they appeared on. For example, 14.1% of business product manager resumes contained product management as a skill. Continue reading to find out what skills a business product manager needs to be successful in the workplace.

15 business product manager skills for your resume and career

1. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how business product managers use product management:

Combine demonstrated product management leadership experience with strong hands-on technical background.
Provided product management and business development support for a wireless VOIP solution for Push-to-talk Over Cellular (PoC).

2. Project Management

Here's how business product managers use project management:

Led team of 20+ developers, architects, analysts using agile project management to create talent solutions.
Project Management for business worth over $6.000 MUSD.

3. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how business product managers use market research:

Managed primary market research and developed strategic plan to incorporate newly acquired cloud distribution technology into Office lineup.
Conducted and coordinated market research and analysis.

4. Market Trends

Here's how business product managers use market trends:

Monitored and analyzed product portfolio performance, market trends and competition.
Conducted end-user surveys, consulted trade publications and analyzed business developments to monitor market trends and determine market opportunities for product.

5. User Stories

Here's how business product managers use user stories:

Socialized diagrams, mockups, and user stories to negotiate cost-effective solutions.
Partner across functional areas to engage and influence internal and external stakeholders to develop product definitions, requirements, and user stories

6. Emerging Technologies

Here's how business product managers use emerging technologies:

Conducted customer executive presentations on emerging technologies in Storage Networking as well as spoke at user conferences.
Work with editors to stay abreast of emerging technologies and identify potential books and authors with market potential.

7. Product Strategy

Here's how business product managers use product strategy:

Managed strategic and tactical marketing, including determining product strategy and pricing, directing new product development, and promotional activities.
Defined product strategy and functionality, managed product launch and developed product content for marketing and sales including packaging and pricing.

8. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how business product managers use business development:

Created and led the Program Prioritization process for allocating resources to business development programs.
Facilitated training sessions for new Business Development Managers on contact management database functions.

9. Market Analysis

Here's how business product managers use market analysis:

Conduct Market Analysis and innovate/evangelize new products b.
Conducted competitive market analysis, defining and recommending appropriate drug therapy duration for PI3K Program to support key sale forecast assumptions.

10. Cloud

Cloud is a server that is accessed over the internet. There are different programs and software that also run on these servers. These clouds can be accessed from anywhere in the world as they are not present in your computer storage, but have their online servers. Cloud consists of data centers all across the world.

Here's how business product managers use cloud:

Manage Sales Cloud launch, data migration, and reporting for multiple clients.
Strengthened Virtualization, Service Guard, Cloud System offerings.

11. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how business product managers use product development:

Assessed existing and potential markets, development of product strategies, monitored competitive landscape, and coordination of technical product development.
Focused product development priorities and marketing strategy by critically analyzing competitors and assessing potential impacts of product substitutes and alternative therapies.

12. Business Strategy

The decisions and plans formulated by businesses that help them in achieving their business objective and milestones are referred to as business strategy. It allows companies to secure a competitive status in the market against other contenders. Companies form business strategies for longer terms such as 5 - 10 years, that helps staff in working towards a unified objective.

Here's how business product managers use business strategy:

Forged unique product sales models to align with new business strategy.
Composed and presented business strategy reviews and discussions, identifying market opportunities.

13. Product Roadmap

Here's how business product managers use product roadmap:

Utilized product roadmaps, price books, life-time buys, cost reduction and new-product introduction programs.
Develop product roadmap plans, development schedules, release iterations and launch strategies through Agile methodologies.

14. Competitive Analysis

Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.

Here's how business product managers use competitive analysis:

Conduct market and competitive analysis to ensure pricing strategies position brands in the marketplace to optimize revenue and market share.
Researched industry trends, tracked competitive analysis on market size (TAM and SAM) and profiled customers.

15. Product Design

Product design can be described as a process of imagining, creating, and iterating products that solve user's problems and talk about the specific needs of users in the market. Product design is an engineering disciple and it is the basic design and idea that goes before the mass production of the product.

Here's how business product managers use product design:

Verify product design meets product requirements, safety information or requirements are applied and vendor cost negotiations do not affect quality.
Complete product launch accountability including marketing/brand strategy, product design/function, legal review, sales presentations, and brand positioning.

What skills help Business Product Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on business product manager resumes?

Davide , Ph.D. Bolchini Ph.D.

Professor and Chair, Director, Human-Computer Interaction Program, Indiana University

In my experience, our most successful MS HCI graduates (https://soic.iupui.edu/hcc/graduate/hci/masters/) take the time to put together a compelling online portfolio that showcases their project experience and skill set in action, as applied to specific research opportunities they had with faculty or projects they worked on during their UX internships in the industry. The personal brand of UX junior professional can be greatly enriched when the portfolio includes not only what the student has done, but why and what was the design rationale behind the process and the results, what was the larger context and goal of the project (especially in large collaborative projects), and what was the specific role and contribution of the student. The discussion about the portfolio of a candidate has become a key ingredient of the interview for UX jobs, besides other important activities such as UX design exercises or remote assignments.

What soft skills should all business product managers possess?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Verbal skills (both speaking and writing), negotiation skills, unfailing honesty, ability to empathize with clients' wants, and teamwork skills suitable for working collaboratively with sales and operations staff.

What hard/technical skills are most important for business product managers?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Spreadsheet (Excel) skills (including graph production from data), basic statistical knowledge, and online information search skills.

What business product manager skills would you recommend for someone trying to advance their career?

Matthew Lopresti

Associate professor of Philosophy and humanities, Hawaii Pacific University

Captains of industry are often asked about the traits they look for in new hires. Critical thinking is always a must, as well as excellent written and oral communication skills.

These are the core competencies of the discipline of philosophy. Top-notch communication abilities begin with a depth of ability to understand nuanced, complex details, and then turn around and clearly communicate these complex ideas in easily digestible bits of information. It is no coincidence that students who graduate with philosophy degrees repeatedly dominate graduate and law-school entrance exams like the GRE and LSAT; they are often the sharpest thinkers with the quickest minds

What technical skills for a business product manager stand out to employers?

Patrick Lindsay

Assistant Lecturer, Miami University

Most all employers expect full competency in creatively using technology for communications. By that I don't mean mobile devices or social media usgae. I mean a widespread working knowledge of technology tools (apps, software, etc). Employers are seeking those candidates who can convey thoughts, ideas, responses in a multi-faceted way. Basic competency in written correspondence is no longer enough. Employers want to see daily business communication not only contain demonstration of good writing (grammar, syntax, formatting) but also being able to create embedded images, video, and relevant web links to better communicate. And not just for a big fancy client presentation, but consistently in regular communication. Further, they want words supported by data; support words with numerical evidence. As such, advanced excel skills and real experience in data sources and extraction stand out to employers.

Similarly, they expect professional virtual audio-visual communication. It is not enough to just be on the Zoom call. The expectation is to be prepared, to be engaged, to be aware of the audio and video angles and backgrounds. To demonstrate active listening as well as enthusiastic, energetic, even animated talking. Body language and facial expression are even more enhanced in virtual communications.

If there was a positive outcome from being thrust into an academic world that was all virtual, it was the need to learn new technical skills, not only for classwork, but also for social interaction. This will not only be appreciated by employers, but for many, expected.

Do you want to know more?

List of business product manager skills to add to your resume

The most important skills for a business product manager resume and required skills for a business product manager to have include:

Product Management
Project Management
Market Research
Market Trends
User Stories
Emerging Technologies
Product Strategy
Business Development
Market Analysis
Cloud
Product Development
Business Strategy
Product Roadmap
Competitive Analysis
Product Design
Product Sales
BI

Pricing Strategy
Business Cases
Lifecycle Management
Strong Analytical
Strategic Direction
Cycle Management
Cash Management
ROI
Development Process
Product Portfolio
Product Life Cycle
Business Objectives
Product Launches
Client Facing
Sales Training
R
Business Analysis

Business Process
Direct Reports
QA
Broadband
Marketing Campaigns
Manage Cross
Product Line
Executive Management
Product Knowledge
Strategic Plan
Product Offerings
Customer Support
Trade Shows
Portfolio Management
Feature Development

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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