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Become A Business Program Manager

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Working As A Business Program Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $120,000

    Average Salary

What Does A Business Program Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Business Program Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Business Program Manager Jobs

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Business Program Manager Career Paths

Business Program Manager
Senior Project Manager Information Technology Director
Senior Director Of Information & Technology
14 Yearsyrs
Senior Project Manager Senior Product Manager
Senior Product Marketing Manager
10 Yearsyrs
Senior Project Manager Vice President
Vice President Of Global Operations
15 Yearsyrs
Business Manager Finance Director
Senior Director Of Finance
14 Yearsyrs
Business Manager
Senior Business Manager
10 Yearsyrs
Business Manager Director Of Sales
Director Of Global Sales
13 Yearsyrs
Senior Manager Marketing Director
Director Of Consumer Marketing
10 Yearsyrs
Senior Manager Business Development Director
Corporate Development Director
9 Yearsyrs
Senior Manager Product Management Director
Director Of Marketing And Product Management
9 Yearsyrs
Contracts Manager Project Manager
Manager, Project Management
9 Yearsyrs
Contracts Manager Business Development Director
Director, Strategic Alliances
12 Yearsyrs
Contracts Manager National Account Manager
Global Account Manager
9 Yearsyrs
Purchasing Manager Product Development Manager
Manager, Product Management
8 Yearsyrs
Manager, Program Management Senior Manager Of Marketing
Senior Marketing Program Manager
9 Yearsyrs
Development & Program Manager Senior Product Manager
Principal Product Manager
10 Yearsyrs
Manager, Program Management Senior Product Manager
Vice President, Product Manager
10 Yearsyrs
Marketing Manager Market Manager
Senior Market Manager
10 Yearsyrs
Marketing Manager Digital Marketing Manager
Digital Product Manager
8 Yearsyrs
Manager, Program Management Customer Support Manager
Customer Operations Director
10 Yearsyrs
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Do you work as a Business Program Manager?

Help others decide if this is a good career for them

Average Length of Employment
Business Partner 3.6 years
Business Director 3.3 years
Business Leader 3.0 years
Manager, Strategy 2.6 years
Top Careers Before Business Program Manager
Manager 5.8%
Consultant 4.4%
Top Careers After Business Program Manager
Consultant 3.9%
Director 3.7%
Manager 3.0%
Owner 2.4%

Do you work as a Business Program Manager?

Average Yearly Salary
$120,000
View Detailed Salary Report
$79,000
Min 10%
$120,000
Median 50%
$120,000
Median 50%
$120,000
Median 50%
$120,000
Median 50%
$120,000
Median 50%
$120,000
Median 50%
$120,000
Median 50%
$182,000
Max 90%
Best Paying Company
Dell
Highest Paying City
White Plains, NY
Highest Paying State
New Hampshire
Avg Experience Level
3.3 years
How much does a Business Program Manager make at top companies?
The national average salary for a Business Program Manager in the United States is $121,045 per year or $58 per hour. Those in the bottom 10 percent make under $80,000 a year, and the top 10 percent make over $183,000.

Real Business Program Manager Salaries

Job Title Company Location Start Date Salary
Business and Program Manager Agilent Technologies, Inc. Wilmington, DE Dec 15, 2016 $178,568 -
$225,750
Senior Business Program Manager Fdops Microsoft Corporation Redmond, WA Apr 24, 2016 $162,270
Senior Business Program Manager Microsoft Corporation Redmond, WA Apr 13, 2016 $159,100
Senior Business Program Manager MCS Microsoft Corporation Redmond, WA Jul 08, 2015 $154,100
Senior Business Program Manager, Smsgr Microsoft Corporation Redmond, WA Sep 16, 2015 $153,992
Business Program Manager (WPA Program, ENG. Workplace) Microsoft Corporation Redmond, WA Jul 09, 2016 $152,900 -
$172,900
Senior Business Program Manager Microsoft Corporation Redmond, WA Aug 30, 2015 $152,612
Senior Business Program Manager Microsoft Corporation Redmond, WA Sep 23, 2016 $152,440
Business Program Manager, Senior Microsoft Corporation Redmond, WA Jul 09, 2016 $149,700 -
$169,700
Senior Business Program Manager, Field Operations-Ww M&O or Other Microsoft Corporation Redmond, WA Jan 02, 2016 $148,981 -
$168,981
Business Program Manager Microsoft Corporation Redmond, WA Aug 30, 2016 $148,000 -
$168,000
Business Program Manager Microsoft Corporation Redmond, WA Aug 31, 2016 $147,800 -
$167,800
Business Program Manager O&T Microsoft Corporation Redmond, WA Jul 28, 2016 $147,800
Business Program Manager Microsoft Corporation Redmond, WA Jun 12, 2016 $147,800 -
$167,800
Business Program Manager Microsoft Corporation Redmond, WA Aug 29, 2016 $128,903 -
$148,903
Business Program Manager WPG Microsoft Corporation Redmond, WA Dec 03, 2016 $128,755
Business Program Manager-Services-Shared or Other Microsoft Corporation Redmond, WA May 02, 2016 $128,294 -
$148,294
Business Program Manager Microsoft Corporation Redmond, WA Aug 31, 2016 $128,000 -
$148,000
Business Program Manager Microsoft Corporation Redmond, WA Jul 06, 2015 $128,000
Business Program Manager (Business Program Manager, Mmds) Microsoft Corporation Redmond, WA Jan 09, 2016 $127,500 -
$147,500
Business Program Manager Microsoft Corporation Palo Alto, CA Apr 15, 2016 $127,500
Business Program Manager Microsoft Corporation Issaquah, WA Aug 15, 2016 $116,640
Business Program Manager Microsoft Corporation Redmond, WA Jan 10, 2016 $116,515
Business Program Manager Microsoft Corporation Redmond, WA Oct 29, 2016 $115,700
Business Program Manager Microsoft Corporation Redmond, WA Sep 28, 2015 $115,600
Business Program Manager Microsoft Corporation Redmond, WA Jan 12, 2015 $115,000

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Top Skills for A Business Program Manager

  1. Financial Statements
  2. Business Requirements
  3. Business Development
You can check out examples of real life uses of top skills on resumes here:
  • Review monthly financial statements, account analysis noting trends and variations with approved budget.
  • Work with application developers to relay business requirements for enhancements/adjustments (including assignment and oversight of User Acceptance Testing).
  • Developed, delivered, monitored and reported business development programs to assist businesses in competing for government contracts.
  • Created/Directed the Executive Project Management Department comprised of project managers and business analysts in direct report and matrix-based reporting hierarchies.
  • Planned, developed, documented, implemented, and evaluated internal controls to ensure compliance with company policies.

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Top 10 Best States for Business Program Managers

  1. Virginia
  2. New York
  3. Delaware
  4. Washington
  5. Colorado
  6. New Jersey
  7. District of Columbia
  8. Texas
  9. Massachusetts
  10. Rhode Island
  • (1,564 jobs)
  • (1,936 jobs)
  • (122 jobs)
  • (2,835 jobs)
  • (755 jobs)
  • (956 jobs)
  • (536 jobs)
  • (2,304 jobs)
  • (1,504 jobs)
  • (117 jobs)

Business Program Manager Demographics

Gender

Male

52.1%

Female

37.1%

Unknown

10.8%
Ethnicity

White

57.5%

Hispanic or Latino

14.7%

Asian

13.2%

Black or African American

10.5%

Unknown

4.2%
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Foreign Languages Spoken

Spanish

34.0%

Chinese

20.0%

Mandarin

16.0%

French

6.0%

German

4.0%

Japanese

4.0%

Portuguese

2.0%

Indonesian

2.0%

Malay

2.0%

Carrier

2.0%

Hindi

2.0%

Urdu

2.0%

Korean

2.0%

Italian

2.0%
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Business Program Manager Education

Schools

University of Phoenix

12.6%

University of Washington

11.2%

George Washington University

7.9%

Michigan State University

7.0%

Webster University

6.1%

New York University

4.7%

University of Texas at Austin

4.7%

University of Central Florida

4.2%

Purdue University

4.2%

University of Maryland - University College

3.7%

Pepperdine University

3.7%

San Jose State University

3.7%

Johns Hopkins University

3.7%

Northeastern University

3.7%

University of California - Berkeley

3.3%

University of Maryland - College Park

3.3%

University of Utah

3.3%

American University

3.3%

Eastern Michigan University

2.8%

Seattle University

2.8%
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Majors

Business

40.1%

Management

6.6%

Finance

6.3%

Computer Science

4.9%

Marketing

4.9%

Project Management

4.7%

Accounting

4.6%

Psychology

3.4%

Communication

3.0%

Computer Information Systems

2.7%

Electrical Engineering

2.3%

Management Information Systems

2.3%

Economics

2.2%

Political Science

1.9%

Mechanical Engineering

1.8%

Law

1.8%

Education

1.6%

Computer Engineering

1.6%

Information Technology

1.6%

Information Systems

1.6%
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Degrees

Masters

42.2%

Bachelors

39.8%

Other

10.6%

Certificate

2.9%

Doctorate

2.5%

Associate

1.7%

Diploma

0.3%

License

0.1%
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