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What is a business sales associate and how to become one

Updated January 8, 2025
3 min read
Quoted experts
Kim Chatani,
John Cicala Ph.D.
introduction image

A business sales associate works closely with customers to identify their needs and suggest the best products or services. They typically work in many different types of retail stores and are also referred to as sales clerks or salespeople.

The specific duties of a business sales associate include welcoming customers into the store, answering queries about products or services, keeping their assigned area clean, processing purchases, and cross-selling products, and generally ensuring a high level of customer service. They may also be responsible for processing returns and handling customer complaints.

There is no strict educational requirement for this role for most employers. Prior experience, on the other hand, may also not be a common requirement but is an advantage. However, more sophisticated retail stores may require at least a high school diploma and prior retail experience. A business sales associate can earn an entry-level salary of around $27,000 per year, which can increase with every promotion.

What general advice would you give to a business sales associate?

Kim Chatani

Assistant Professor, Concordia University Irvine

The career path for graduating students is full of unpredictability, as we have seen during this COVID 19 pandemic. In addition to academic excellence, graduates will face challenges that will test their core principles and beliefs. My advice is to view each challenge you meet with a long-term perspective while addressing the immediate concerns in a balanced way. Your career will span decades, and what you may face during the first several years will only be a fraction of your professional career. View how your immediate decision may impact you in the long-term.
ScoreBusiness Sales AssociateUS Average
Salary
4.6

Avg. Salary $59,485

Avg. Salary $59,228

Stability level
7.1

Growth rate 4%

Growth rate 0.3%

Diversity
3.8
Race

American Indian and Alaska Native 0.23%

Asian 5.22%

Black or African American 3.89%

Hispanic or Latino 14.59%

Unknown 3.72%

White 72.34%

Gender

female 39.99%

male 60.01%

Age - 48
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 48
Stress level
7.1

Stress level is high

7.1 - high

Complexity level
8.4

Complexity level is challenging

7 - challenging

Work life balance
4.9

Work life balance is fair

6.4 - fair

Business sales associate career paths

Key steps to become a business sales associate

  1. Explore business sales associate education requirements

    Most common business sales associate degrees

    Bachelor's

    63.1 %

    Associate

    17.1 %

    High School Diploma

    9.5 %
  2. Start to develop specific business sales associate skills

    SkillsPercentages
    Business Sales14.32%
    Product Knowledge13.53%
    Customer Satisfaction10.09%
    CRM9.96%
    Sales Process6.47%
  3. Complete relevant business sales associate training and internships

    Accountants spend an average of 6-12 months on post-employment, on-the-job training. New business sales associates learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a business sales associate based on U.S. Bureau of Labor Statistics data and data from real business sales associate resumes.
  4. Research business sales associate duties and responsibilities

    • Manage individual sales activities by developing highly effective, communications focuse relationship with multiple sales channels.
    • Perform inside sales, including telemarketing, prospecting, account penetration and product application, consulting and delivery of customer service.
    • Top performer among peers in revenue and margin attainments, upselling extend warranties and converting credit card sales to leases.
    • Assist MRO organizations in composite shop design and organization.
  5. Prepare your business sales associate resume

    When your background is strong enough, you can start writing your business sales associate resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a business sales associate resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable business sales associate resume templates

    Build a professional business sales associate resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your business sales associate resume.
    Business Sales Associate Resume
    Business Sales Associate Resume
    Business Sales Associate Resume
    Business Sales Associate Resume
    Business Sales Associate Resume
    Business Sales Associate Resume
    Business Sales Associate Resume
    Business Sales Associate Resume
    Business Sales Associate Resume
  6. Apply for business sales associate jobs

    Now it's time to start searching for a business sales associate job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first business sales associate job

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Average business sales associate salary

The average business sales associate salary in the United States is $59,485 per year or $29 per hour. Business sales associate salaries range between $42,000 and $84,000 per year.

Average business sales associate salary
$59,485 Yearly
$28.60 hourly

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How do business sales associates rate their job?

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Business sales associate reviews

profile
A zippia user wrote a review on Sep 2021
Pros

Cultivating relationships with customers and accessing customers needs , I like solving their problems with the product or service that I am pre selling to them before passing the lead to a sales executive.

Cons

I am passionate about my role as a BDR and there is nothing that I don't like. I don't like to be put in a box so to speak I enjoy reaching high and don't like to limited.


profile
A zippia user wrote a review on Jun 2020
Pros

Communicating and helping my clients.

Cons

The travel was extensive. Sometimes. It took more than month to close a deaĺ.


profile
A zippia user wrote a review on May 2020
Pros

I love to engage the public and meet new faces. I enjoy explaining all of the benefits of the product I am selling, and making the customer feel important and well informed.

Cons

I don't like feeling like I haven't did a great at job at making customers feel comfortable and confident about where and who they are purchasing from.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.