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Become A Business Strategist

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Working As A Business Strategist

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $91,000

    Average Salary

What Does A Business Strategist Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Business Strategist

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Help others decide if this is a good career for them

Average Length of Employment
Business Partner 3.6 years
Senior Strategist 2.7 years
Strategist 2.2 years
Top Careers Before Business Strategist
Internship 6.7%
Consultant 6.4%
Manager 4.5%
Owner 4.2%
Top Careers After Business Strategist
Consultant 10.8%
President 7.9%
Principal 4.4%
Manager 3.9%
Director 3.4%
Strategist 3.0%

Do you work as a Business Strategist?

Average Yearly Salary
$91,000
View Detailed Salary Report
$55,000
Min 10%
$91,000
Median 50%
$91,000
Median 50%
$91,000
Median 50%
$91,000
Median 50%
$91,000
Median 50%
$91,000
Median 50%
$91,000
Median 50%
$150,000
Max 90%
Best Paying Company
Facebook
Highest Paying City
Sacramento, CA
Highest Paying State
District of Columbia
Avg Experience Level
2.3 years
How much does a Business Strategist make at top companies?
The national average salary for a Business Strategist in the United States is $91,321 per year or $44 per hour. Those in the bottom 10 percent make under $55,000 a year, and the top 10 percent make over $150,000.

Real Business Strategist Salaries

Job Title Company Location Start Date Salary
Business Strategist J. Walter Thompson U.S.A. LLC New York, NY Jul 27, 2015 $175,000
International Business Strategist 396 Alhambra LLC Miami, FL Nov 30, 2012 $170,000
Principal Business Strategist Work4CE, Inc. San Jose, CA Mar 22, 2016 $166,400
Business Strategist Shipwire, Inc. Sunnyvale, CA Oct 23, 2014 $160,000
Business Strategist Shipwire Inc. Sunnyvale, CA Jan 15, 2016 $160,000
Business Strategist Anomaly Partners, LLC New York, NY Feb 06, 2012 $155,000
Director, Business Strategist/Power & Utilities UBS Securities LLC New York, NY Dec 02, 2013 $155,000 -
$200,000
Director, Business Strategist/Power & Utilities Group UBS Securities LLC New York, NY Dec 02, 2013 $155,000 -
$200,000
Business Strategist Hewlett-Packard Company Palo Alto, CA Nov 10, 2016 $150,000 -
$196,099
Business Development Strategist-Corporate Debevoise & Plimpton LLP New York, NY Dec 14, 2012 $145,000
Business Development Strategist-Corporate Debevoise & Plimpton LLP New York, NY Mar 01, 2011 $145,000
Business Strategist Publicis, Inc. New York, NY Dec 13, 2010 $135,000
Business Strategist Allianz Asset Management LP New York, NY Feb 15, 2012 $133,900
Business Development Strategist Jtech Solutions, Inc. San Ramon, CA Jun 01, 2015 $115,000
Business Strategist WPP Group USA Inc. New York, NY Aug 16, 2010 $110,000
Director, Business Strategist and Execution Manager UBS Financial Services Inc. Weehawken, NJ Mar 17, 2016 $110,000 -
$130,000
IT Business Plan Strategist Simpson Strong-Tie Company, Inc. Pleasanton, CA Oct 01, 2009 $100,000
Business Development Strategist Jtech Solutions, Inc. San Ramon, CA Jun 01, 2012 $97,074
Director, Business Strategist UBS Securities LLC New York, NY Sep 17, 2012 $93,000 -
$175,000
Global Business Strategist Lord Corporation Cary, NC Sep 08, 2016 $90,000 -
$110,000
Analytical Business Strategist Gentle Dental Nj, LLC Newark, NJ Jan 22, 2010 $62,193
Business Development Strategist (Financial Analyst Wells Fargo Advisors, LLC. Weston, FL Jul 03, 2012 $60,050
Business Analystics Strategist A & A International Food Inc. Philadelphia, PA Oct 09, 2016 $60,000
International Business Strategist Best Seller International Realty North Miami, FL Jan 09, 2016 $56,350
International Business Strategist Best Seller International Realty North Miami, FL Jun 16, 2016 $56,350
New Business Strategist INET Network, Inc. Richmond, VA Sep 12, 2016 $56,264
New Business Strategist INET Network, Inc. Richmond, VA Dec 09, 2016 $56,264
Business Development Strategist Bizzabo Inc. New York, NY Jun 09, 2016 $55,000

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Top Skills for A Business Strategist

  1. Business Development
  2. Financial Statements
  3. Market Share
You can check out examples of real life uses of top skills on resumes here:
  • Coordinated with management to review relevant business development activities which increased productivity by a large margin.
  • Created financial statements and capital budgeting modules for financial reporting and planning.
  • Developed sales/marketing strategies, collateral and training programs specific to client organization to increase branding, exposure and current market share.
  • Presented strategic plans, financial structures, best practices, organizational priorities, and executive-level competitive intelligence to senior leaders.
  • Enlisted more than 75 new clients for compliance software product for global financial institution.

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Top 10 Best States for Business Strategists

  1. California
  2. Virginia
  3. Colorado
  4. New Jersey
  5. Rhode Island
  6. District of Columbia
  7. Washington
  8. New York
  9. Texas
  10. Pennsylvania
  • (1,600 jobs)
  • (474 jobs)
  • (200 jobs)
  • (252 jobs)
  • (30 jobs)
  • (147 jobs)
  • (311 jobs)
  • (703 jobs)
  • (768 jobs)
  • (331 jobs)

Business Strategist Demographics

Gender

Male

53.8%

Female

33.3%

Unknown

12.9%
Ethnicity

White

57.8%

Hispanic or Latino

15.2%

Black or African American

11.2%

Asian

11.1%

Unknown

4.7%
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Foreign Languages Spoken

Spanish

34.8%

French

13.0%

Mandarin

10.1%

Chinese

7.2%

German

7.2%

Italian

7.2%

Russian

5.8%

Portuguese

2.9%

Japanese

2.9%

Vietnamese

1.4%

Hebrew

1.4%

Cantonese

1.4%

Polish

1.4%

Korean

1.4%

Arabic

1.4%
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Business Strategist Education

Schools

New York University

11.7%

University of Phoenix

9.0%

University of Louisville

8.1%

Pennsylvania State University

7.2%

Duke University

5.4%

George Washington University

4.5%

Georgia State University

4.5%

Walden University

4.5%

University of Houston

4.5%

University of Notre Dame

4.5%

University of California - Berkeley

3.6%

Michigan State University

3.6%

Northwestern University

3.6%

Fordham University

3.6%

Temple University

3.6%

University of Iowa

3.6%

University of Connecticut

3.6%

University of Missouri - Columbia

3.6%

New School

3.6%

Northeastern University

3.6%
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Majors

Business

29.1%

Marketing

13.6%

Finance

8.5%

Management

6.2%

Communication

4.1%

Economics

3.9%

Computer Science

3.7%

Psychology

3.7%

Law

3.5%

International Business

3.1%

Political Science

3.1%

Public Relations

2.3%

English

2.1%

Project Management

2.1%

Computer Information Systems

2.1%

Management Information Systems

1.9%

Information Technology

1.9%

Accounting

1.9%

Fine Arts

1.7%

Business Economics

1.7%
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Degrees

Bachelors

42.6%

Masters

37.9%

Other

10.5%

Doctorate

4.5%

Certificate

2.8%

Associate

1.7%
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