Business strategist vs marketing strategist

The differences between business strategists and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business strategist and a marketing strategist. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $62,796 average annual salary of a business strategist.

The top three skills for a business strategist include project management, digital marketing and client facing. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Business strategist vs marketing strategist overview

	Business Strategist	Marketing Strategist
Yearly salary	$62,796	$80,033
Hourly rate	$30.19	$38.48
Growth rate	10%	10%
Number of jobs	100,217	89,543
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 79%
Average age	39	39
Years of experience	10	10

What does a business strategist do?

A business strategist is responsible for developing strategic plans that will help improve an organization to reach its goals and targets and improve profitability. You will analyze existing business strategies and practices and provide recommendations for improvements. Other duties include developing product development and marketing strategies, providing direction and motivating staff to complete new projects and implement new tactics, and preparing presentations to clients and corporate investors. As a business strategist, you are also responsible for consulting with management and reviewing staff performance.

What does a marketing strategist do?

The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.

Business strategist vs marketing strategist salary

Business strategists and marketing strategists have different pay scales, as shown below.

	Business Strategist	Marketing Strategist
Average salary	$62,796	$80,033
Salary range	Between $33,000 And $117,000	Between $53,000 And $119,000
Highest paying City	San Francisco, CA	Harrisburg, PA
Highest paying state	Washington	Pennsylvania
Best paying company	VMware	McKinsey & Company Inc
Best paying industry	-	Technology

Differences between business strategist and marketing strategist education

There are a few differences between a business strategist and a marketing strategist in terms of educational background:

	Business Strategist	Marketing Strategist
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 79%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Business strategist vs marketing strategist demographics

Here are the differences between business strategists' and marketing strategists' demographics:

	Business Strategist	Marketing Strategist
Average age	39	39
Gender ratio	Male, 62.2% Female, 37.8%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between business strategist and marketing strategist duties and responsibilities

Business strategist example responsibilities.

Implement corrections and removals for multiple product lines; manage responses to FDA; no relate FDA inspections occur.
Develop and manage API program expanding long tail of partnerships exponentially.
Lead and manage large RFP responses to ensure corporate objectives for profitability, sustainability, and operational delivery objectives are meet.
Deliver CRM plan for Sony's VAIO division.
Maintain Facebook presence and other social media outlets.
Design and daily maintenance of website, Facebook and other social media outlets.

Marketing strategist example responsibilities.

Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
Maintain accurate records and client account information through SalesForce.
Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

Business strategist vs marketing strategist skills

Common business strategist skills

Project Management, 11%
Digital Marketing, 10%
Client Facing, 4%
Business Objectives, 4%
Business Model, 4%
ROI, 3%

Common marketing strategist skills

Digital Marketing, 11%
Email Marketing, 8%
Channel Marketing, 6%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%

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Business Strategist
Business Strategist vs Marketing Strategist

Updated January 8, 2025

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