What does a business strategist do?
A business strategist is responsible for developing strategic plans that will help improve an organization to reach its goals and targets and improve profitability. You will analyze existing business strategies and practices and provide recommendations for improvements. Other duties include developing product development and marketing strategies, providing direction and motivating staff to complete new projects and implement new tactics, and preparing presentations to clients and corporate investors. As a business strategist, you are also responsible for consulting with management and reviewing staff performance.
Business strategist responsibilities
Here are examples of responsibilities from real business strategist resumes:
- Implement corrections and removals for multiple product lines; manage responses to FDA; no relate FDA inspections occur.
- Develop and manage API program expanding long tail of partnerships exponentially.
- Lead and manage large RFP responses to ensure corporate objectives for profitability, sustainability, and operational delivery objectives are meet.
- Deliver CRM plan for Sony's VAIO division.
- Maintain Facebook presence and other social media outlets.
- Design and daily maintenance of website, Facebook and other social media outlets.
- Guide the product through stage gate and design review to secure FDA and EU clearance prior to successful launch.
- Plan, execute and evaluate ROI of all BD initiatives to attract, retain and expand a loyal client base.
- Develop and implement marketing programs, products, and promotions target to B2C and B2B customers to increase brand awareness.
- Provide detail activity reports and measurement criteria to ensure all efforts result in maximum ROI and efficiency.
- Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
- Receive training and serve as internal auditor for ISO 18001 and ISO 14001.
- Employ SEM (search engine marketing) techniques.
- Participate in auditing of API manufacturers.
- Work on process development and scale up for sugar cane ethanol including propagation under ISO regulatory guidelines.
Business strategist skills and personality traits
We calculated that 11% of Business Strategists are proficient in Project Management, Digital Marketing, and Client Facing. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Business Strategists that have these skills listed on their resume here:
- Project Management, 11%
Worked with a national architectural and engineering firm to develop an enterprise project management scorecard prototype.
- Digital Marketing, 10%
Gained proficiency in digital marketing methods
- Client Facing, 4%
Traveled both internationally and domestically in support of the Accredited Training program and client facing on site business development dealings.
- Business Objectives, 4%
Executed long-range business objectives specifically involving delivery operations and customer satisfaction.
- Business Model, 4%
Supported business process mapping and re-designed existing process supporting new business models.
- ROI, 3%
Provide detailed activity reports and measurement criteria to ensure all efforts result in maximum ROI and efficiency.
Most business strategists use their skills in "project management," "digital marketing," and "client facing" to do their jobs. You can find more detail on essential business strategist responsibilities here:
Analytical skills. To carry out their duties, the most important skill for a business strategist to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Business strategists often use analytical skills in their day-to-day job, as shown by this real resume: "selected contributions: excelled in executive level communications, market analysis and customer relationships to ensure solution-focused attention to all problems. "
Communication skills. Another essential skill to perform business strategist duties is communication skills. Business strategists responsibilities require that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." Business strategists also use communication skills in their role according to a real resume snippet: "managed market research and communications programs that targeted federal clients. "
Creativity. Another skill that relates to the job responsibilities of business strategists is creativity. This skill is critical to many everyday business strategist duties, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "designed and implemented an inventory system for stock purposes and market research. "
Interpersonal skills. business strategist responsibilities often require "interpersonal skills." The duties that rely on this skill are shown by the fact that "managers must deal with a range of people in different roles, both inside and outside the organization." This resume example shows what business strategists do with interpersonal skills on a typical day: "utilize excellent communication, presentation, and interpersonal skills to establish strategic business relationships that increase/streamline processes needed to initiate/close sales. "
Organizational skills. Another common skill required for business strategist responsibilities is "organizational skills." This skill comes up in the duties of business strategists all the time, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." An excerpt from a real business strategist resume shows how this skill is central to what a business strategist does: "designed updated business processes and organizational structure for levi's entire $3 billion north american operation. "
The three companies that hire the most business strategists are:
- Oracle85 business strategists jobs
- Accenture47 business strategists jobs
- VMware44 business strategists jobs
Choose from 10+ customizable business strategist resume templates
Build a professional business strategist resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your business strategist resume.
Compare different business strategists
Business strategist vs. Marketing lead
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
These skill sets are where the common ground ends though. The responsibilities of a business strategist are more likely to require skills like "business objectives," "business model," "customer relationships," and "process improvement." On the other hand, a job as a marketing lead requires skills like "twitter," "linkedin," "digital transformation," and "strong project management." As you can see, what employees do in each career varies considerably.
On average, marketing leads reach lower levels of education than business strategists. Marketing leads are 5.5% less likely to earn a Master's Degree and 1.5% less likely to graduate with a Doctoral Degree.Business strategist vs. Consultant/marketing director
A consultant/marketing director is responsible for conducting data and statistical analysis of the current market trends to identify opportunities that would strengthen the company's brand image on the market. Consultant/marketing directors evaluate the company's marketing techniques and determine methods to improve promotional campaigns and media presence. They also research consumers' demands and acquire resources that would generate more revenue and increase the company's profitability. A consultant/marketing director must have excellent communication and organizational skills, especially in leading the team to achieve sales goals and objectives.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that business strategist responsibilities requires skills like "digital marketing," "client facing," "business objectives," and "business model." But a consultant/marketing director might use other skills in their typical duties, such as, "business development," "business process," "pre sales," and "erp."
Average education levels between the two professions vary. Consultant/marketing directors tend to reach similar levels of education than business strategists. In fact, they're 1.2% less likely to graduate with a Master's Degree and 1.5% more likely to earn a Doctoral Degree.Business strategist vs. Marketing services manager
A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations. Furthermore, as a marketing services manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a business strategist is likely to be skilled in "business objectives," "business model," "customer relationships," and "process improvement," while a typical marketing services manager is skilled in "email marketing," "marketing campaign management," "powerpoint," and "business development."
When it comes to education, marketing services managers tend to earn lower degree levels compared to business strategists. In fact, they're 7.1% less likely to earn a Master's Degree, and 2.0% less likely to graduate with a Doctoral Degree.Business strategist vs. Director new business development
A director of new business development is in charge of spearheading new programs and procedures, ensuring efficiency and smooth workflow. It is their duty to set goals and objectives in adherence to the company's vision and mission, establishing guidelines, allocating budgets, and overseeing the progress of all efforts. Furthermore, as a director of new business development, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Even though a few skill sets overlap between business strategists and directors new business development, there are some differences that are important to note. For one, a business strategist might have more use for skills like "digital marketing," "client facing," "business objectives," and "customer relationships." Meanwhile, some responsibilities of directors new business development require skills like "business development," "account management," "business strategies," and "treasury. "
The average resume of directors new business development showed that they earn similar levels of education compared to business strategists. So much so that theyacirc;euro;trade;re 4.7% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.5%.Types of business strategist
Updated January 8, 2025
