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What is a business to business sales consultant and how to become one

Updated January 8, 2025
3 min read
Quoted expert
Kim Chatani

Business to business sales consultants, or B2B for short, are sales professionals who present services or products for sale in large quantities for companies and manage inter-business sales transactions. Understanding your clients' needs and building long-lasting relationships with them are key responsibilities for professionals in this role.

As a business-to-business sales consultant, you will land sales deals that are very different from a business-to-customer transaction. You might arrange regular deliveries of bulk products over an extended period of time, for example. The items for sale you will be pushing are more often than not raw materials, as opposed to finished products.

You might be employed by a wide variety of industries selling the most diverse materials or services. You can expect to travel a lot for meetings with potential clients or long-term customers and give presentations on what you are selling. Researching new clients and fresh business opportunities will also be your job.

What general advice would you give to a business to business sales consultant?

Kim Chatani

Assistant Professor, Concordia University Irvine

The career path for graduating students is full of unpredictability, as we have seen during this COVID 19 pandemic. In addition to academic excellence, graduates will face challenges that will test their core principles and beliefs. My advice is to view each challenge you meet with a long-term perspective while addressing the immediate concerns in a balanced way. Your career will span decades, and what you may face during the first several years will only be a fraction of your professional career. View how your immediate decision may impact you in the long-term.
ScoreBusiness To Business Sales ConsultantUS Average
Salary
3.9

Avg. Salary $49,665

Avg. Salary $59,228

Stability level
7.1

Growth rate 4%

Growth rate 0.3%

Diversity
7.0
Race

American Indian and Alaska Native 0.38%

Asian 5.52%

Black or African American 6.63%

Hispanic or Latino 15.93%

Unknown 4.04%

White 67.50%

Gender

female 36.75%

male 63.25%

Age - 44
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 44
Stress level
7.1

Stress level is high

7.1 - high

Complexity level
8.0

Complexity level is challenging

7 - challenging

Work life balance
4.9

Work life balance is fair

6.4 - fair

Business to business sales consultant career paths

Key steps to become a business to business sales consultant

  1. Explore business to business sales consultant education requirements

    Most common business to business sales consultant degrees

    Bachelor's

    72.0 %

    Associate

    12.8 %

    Master's

    6.6 %
  2. Start to develop specific business to business sales consultant skills

    SkillsPercentages
    Marketing Collateral14.33%
    Revenue Growth10.88%
    Business Sales9.31%
    Merchant Services9.19%
    Business Solutions8.61%
  3. Research business to business sales consultant duties and responsibilities

    • Manage logistics, control engineering and design, order placement, vendor relationships, customer utilization and technology.
    • Utilize CRM systems to accurately record data.
    • Maintain thorough records regarding all account activity and prospecting activity through CRM.
    • Prepare proposals with time and cost estimates around innovative solutions base on RFP from existing or potential customers.
  4. Prepare your business to business sales consultant resume

    When your background is strong enough, you can start writing your business to business sales consultant resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a business to business sales consultant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable business to business sales consultant resume templates

    Build a professional business to business sales consultant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your business to business sales consultant resume.
    Business To Business Sales Consultant Resume
    Business To Business Sales Consultant Resume
    Business To Business Sales Consultant Resume
    Business To Business Sales Consultant Resume
    Business To Business Sales Consultant Resume
    Business To Business Sales Consultant Resume
    Business To Business Sales Consultant Resume
    Business To Business Sales Consultant Resume
    Business To Business Sales Consultant Resume
  5. Apply for business to business sales consultant jobs

    Now it's time to start searching for a business to business sales consultant job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first business to business sales consultant job

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Average business to business sales consultant salary

The average business to business sales consultant salary in the United States is $49,665 per year or $24 per hour. Business to business sales consultant salaries range between $30,000 and $80,000 per year.

Average business to business sales consultant salary
$49,665 Yearly
$23.88 hourly

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How do business to business sales consultants rate their job?

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Business to business sales consultant reviews

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A zippia user wrote a review on Aug 2020
Cons

It needs more patience to apply the true solution and satisfy your client


profile
A zippia user wrote a review on May 2020
Cons

I don't like feeling like I haven't did a great at job at making customers feel comfortable and confident about where and who they are purchasing from.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.