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What is a business to business sales manager and how to become one
A business to business sales manager oversees sales between businesses and individual customers or sales between multiple businesses. They set sales goals, develop training programs for sales teams, and analyze data. They are also responsible for leading and contributing to projects that drive revenues. They manage marketing efforts for brand position and awareness, manage lead general, enable site development, and content creation.
To become a business to business sales manager, you will need a good working knowledge of sales and marketing. You will also need a bachelor's in business administration and experiences in a sales manager job. You may need experience as an account executive or sales representative. Your median salary could be $66,000 per year.
What general advice would you give to a business to business sales manager?
Bill Thorne
Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation
Avg. Salary $75,242
Avg. Salary $59,228
Growth rate 5%
Growth rate 0.3%
American Indian and Alaska Native 0.24%
Asian 4.07%
Black or African American 3.24%
Hispanic or Latino 9.82%
Unknown 4.41%
White 78.23%
Genderfemale 36.61%
male 63.39%
Age - 46American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 46Stress level is manageable
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Business to business sales manager career paths
Key steps to become a business to business sales manager
Explore business to business sales manager education requirements
Start to develop specific business to business sales manager skills
Skills Percentages Customer Service 15.05% Business Sales 5.95% Business Development 5.33% Market Trends 5.31% Sales Professionals 3.43% Complete relevant business to business sales manager training and internships
Accountants spend an average of 6-12 months on post-employment, on-the-job training. New business to business sales managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a business to business sales manager based on U.S. Bureau of Labor Statistics data and data from real business to business sales manager resumes.Research business to business sales manager duties and responsibilities
- Develop and manage customized patient education programs for nationwide distribution through healthcare nonprofit associations by securing third-party pharmaceutical sponsorship.
- Research and implement a CRM, new products and procedures to accommodate sales procedures and dealership needs.
- Update database (CRM), increase revenue, hit targets monthly/quarterly/yearly, perform above expectations, make it happen.
- Handle practices for pull-through initiatives with patients including advertising, marketing, events and quarterly business reviews for profitability.
Prepare your business to business sales manager resume
When your background is strong enough, you can start writing your business to business sales manager resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a business to business sales manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable business to business sales manager resume templates
Build a professional business to business sales manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your business to business sales manager resume.
Apply for business to business sales manager jobs
Now it's time to start searching for a business to business sales manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first business to business sales manager job
Are you a business to business sales manager?
Share your story for a free salary report.
Average business to business sales manager salary
The average business to business sales manager salary in the United States is $75,242 per year or $36 per hour. Business to business sales manager salaries range between $43,000 and $131,000 per year.
What am I worth?
How do business to business sales managers rate their job?
Business to business sales manager reviews
I have leadership skills I always hire employees who like to work in a team I like to see sales increase and love to see the best customer service is given
I don't like it when moral is low and nothing seems to perk employees up to become more productive at work.
Motivating people and helping to create success in each person's day. Honor God serve people in rich people's lives, pursue excellence in service.
Not enough time in each day to get everything accomplished.
Updated January 8, 2025
