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Become A Business To Business Sales Manager

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Working As A Business To Business Sales Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $69,000

    Average Salary

What Does A Business To Business Sales Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Business To Business Sales Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Business To Business Sales Manager Career Paths

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Help others decide if this is a good career for them

Average Length of Employment
Sales Manager 3.7 years
Top Careers Before Business To Business Sales Manager
Manager 3.8%
Owner 2.2%
Top Careers After Business To Business Sales Manager
Owner 3.6%
Manager 2.8%

Do you work as a Business To Business Sales Manager?

Average Yearly Salary
$69,000
View Detailed Salary Report
$45,000
Min 10%
$69,000
Median 50%
$69,000
Median 50%
$69,000
Median 50%
$69,000
Median 50%
$69,000
Median 50%
$69,000
Median 50%
$69,000
Median 50%
$106,000
Max 90%
Best Paying Company
Facebook
Highest Paying City
Philadelphia, PA
Highest Paying State
Delaware
Avg Experience Level
3.5 years
How much does a Business To Business Sales Manager make at top companies?
The national average salary for a Business To Business Sales Manager in the United States is $69,355 per year or $33 per hour. Those in the bottom 10 percent make under $45,000 a year, and the top 10 percent make over $106,000.

Real Business To Business Sales Manager Salaries

Job Title Company Location Start Date Salary
Business Banking Sales Manager Manufacturers and Traders Trust Company Buffalo, NY Sep 13, 2013 $151,840 -
$300,000
Pre-Sale Business Manager Motorola Solutions Inc. Farmers Branch, TX Jul 08, 2015 $123,802 -
$136,800
Business Sales Manager (PLM) Acnovate Corporation Santa Clara, CA Sep 20, 2015 $106,000
Business To Business Sales Manager, Molecular Biol Thermo Fisher Scientific, Inc. Milwaukee, WI Nov 15, 2009 $105,000
Manager, Small & Medium Business Sales Salesforce.com Inc. Chicago, IL Nov 04, 2016 $104,478
Business Manager-Asia Pacific Sales Onshore Continental Airlines, Inc. Chicago, IL Mar 16, 2012 $100,185
Business Manager-Asia Pacific Sales Onshore Continental Airlines, Inc. Chicago, IL Apr 30, 2012 $100,184
Business and Sales Manager Nesam, Inc. Fort Lee, NJ Oct 27, 2012 $98,486 -
$101,136
Business and Sales Manager Nesam, Inc. Fort Lee, NJ Oct 30, 2012 $98,486 -
$101,136
Business Manager, Sales Freedom Foods North America Inc. Redlands, CA Jan 06, 2014 $98,089
Sales & Business Manager Chinese New Media LLC New York, NY Nov 15, 2016 $95,285
Sales & Business Manager Chinese New Media LLC New York, NY Sep 14, 2016 $95,000
Business and Sales Manager Kimmiekakes LLC New York, NY Jun 01, 2015 $93,000 -
$123,000
Business and Sales Manager Kimmiekakes LLC New York, NY Aug 17, 2015 $93,000 -
$123,000
Business Sales Manager (PLM) Acnovate Corporation Santa Clara, CA Oct 01, 2012 $70,000
Pre-Sale Business Manager Motorola Solutions, Inc. Farmers Branch, TX Feb 15, 2014 $69,910 -
$102,000
Sales and Business Manager Motel 2 Stay, LP Austin, TX Apr 16, 2011 $65,594

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Top Skills for A Business To Business Sales Manager

  1. Sales Goals
  2. New Accounts
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Communicated regularly with individual customers/managers to deliver exceptional service and partner with them to achieve sales goals.
  • Researched business community to develop new accounts.
  • Played key role in attracting the business of major client- Home Depot- accounting for 30% revenue growth.
  • Secured two large information technology conversions and one customer service migration in eleven months, resulting in significant financial gain.
  • Increased revenue through new business development and strategic retail program execution across all segments of business.

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Average Salary:

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Top 10 Best States for Business To Business Sales Managers

  1. New York
  2. Rhode Island
  3. Colorado
  4. Delaware
  5. Virginia
  6. New Jersey
  7. Massachusetts
  8. North Carolina
  9. Texas
  10. Pennsylvania
  • (3,019 jobs)
  • (184 jobs)
  • (1,332 jobs)
  • (148 jobs)
  • (1,790 jobs)
  • (1,464 jobs)
  • (1,772 jobs)
  • (1,499 jobs)
  • (4,150 jobs)
  • (1,798 jobs)

Business To Business Sales Manager Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 2,741 Business To Business Sales Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Business To Business Sales Manager Resume

View Resume Examples

Business To Business Sales Manager Demographics

Gender

Male

56.8%

Female

34.6%

Unknown

8.6%
Ethnicity

White

62.9%

Hispanic or Latino

15.1%

Black or African American

11.2%

Asian

6.9%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

50.0%

French

7.8%

Portuguese

6.7%

German

4.4%

Japanese

4.4%

Carrier

3.3%

Arabic

3.3%

Chinese

2.2%

Dakota

2.2%

Hebrew

2.2%

Tagalog

2.2%

Russian

2.2%

Italian

2.2%

Gujarati

1.1%

Turkish

1.1%

Greek

1.1%

Hindi

1.1%

Urdu

1.1%

Wolof

1.1%
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Business To Business Sales Manager Education

Schools

University of Phoenix

24.9%

Michigan State University

5.6%

Johnson & Wales University

4.8%

Texas A&M University

4.4%

San Diego State University

4.4%

University of Utah

4.4%

Eastern Michigan University

4.4%

University of Kansas

4.0%

Florida State University

4.0%

University of Central Florida

4.0%

University of Houston

4.0%

University of South Florida

3.6%

University of Texas at Arlington

3.6%

Ohio State University

3.6%

Texas State University

3.6%

Washington State University

3.6%

Kean University

3.2%

University of Texas at San Antonio

3.2%

The Academy

3.2%

University of Delaware

3.2%
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Majors

Business

40.6%

Marketing

9.2%

Management

6.5%

Communication

5.9%

Finance

4.8%

Hospitality Management

3.8%

Psychology

3.3%

Political Science

3.3%

Accounting

2.7%

Education

2.3%

General Sales

2.3%

Health Care Administration

2.2%

Liberal Arts

2.1%

Criminal Justice

1.8%

Computer Science

1.6%

Specialized Sales And Merchandising

1.6%

Public Relations

1.6%

Biology

1.4%

General Studies

1.4%

History

1.4%
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Degrees

Bachelors

50.1%

Other

23.7%

Masters

14.5%

Associate

7.5%

Certificate

2.0%

License

0.9%

Doctorate

0.7%

Diploma

0.6%
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