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How to hire a business to business sales manager

Business to business sales manager hiring summary. Here are some key points about hiring business to business sales managers in the United States:

  • HR departments typically spend 15% of their expenses on recruitment.
  • It usually takes about 12 weeks for a new employee to reach full productivity levels.
  • It typically takes 36-42 days to fill a job opening.
  • The median cost to hire a business to business sales manager is $1,633.
  • Small businesses spend an average of $1,105 per business to business sales manager on training each year, while large companies spend $658.
  • There are currently 172,021 business to business sales managers in the US and 168,304 job openings.
  • New York, NY, has the highest demand for business to business sales managers, with 11 job openings.
  • New York, NY has the highest concentration of business to business sales managers.

How to hire a business to business sales manager, step by step

To hire a business to business sales manager, you need to identify the specific skills and experience you want in a candidate, allocate a budget for the position, and advertise the job opening to attract potential candidates. To hire a business to business sales manager, you should follow these steps:

Here's a step-by-step business to business sales manager hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a business to business sales manager job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new business to business sales manager
  • Step 8: Go through the hiring process checklist

What does a business to business sales manager do?

A business to business sales manager is responsible for monitoring the company's business transactions and ensuring that the team meets sales goals and targets. Business to business sales managers review business accounts and perform adjustments to sales plans as needed to adhere to clients' requests and customer demands. They also conduct data and statistical analysis through the evaluation of market trends to identify opportunities that would generate more revenue resources for the business and increase the brand's image in the market.

Learn more about the specifics of what a business to business sales manager does
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  1. Identify your hiring needs

    Before you post your business to business sales manager job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a business to business sales manager for hire on a part-time basis or as a contractor.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    A business to business sales manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, business to business sales managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

    The following list breaks down different types of business to business sales managers and their corresponding salaries.

    Type of Business To Business Sales ManagerDescriptionHourly rate
    Business To Business Sales ManagerSales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.$20-62
    Product Manager/SalesA sales product manager is responsible for monitoring the sales performance of a specific product and ensuring that the marketing strategies adhere to market standards and client requirements. Sales product managers work closely with the marketing and public relations team to enhance the product's brand image on various market platforms to reach the target audience... Show more$36-75
    Sales Account ManagerThe account sales manager is in charge of the retention of their customer relationship. They have to supervise the portfolio of existing clients, develop new business with them, and seek new sales opportunities... Show more$15-48
  2. Create an ideal candidate profile

    Common skills:
    • Customer Service
    • Business Sales
    • Business Development
    • Market Trends
    • Sales Professionals
    • Trade Shows
    • Customer Satisfaction
    • Business Travel
    • Site Inspections
    • Sales Strategies
    • Reservations
    • Retail Sales
    • Sales Presentations
    • CRM
    Check all skills
    Responsibilities:
    • Develop and manage customized patient education programs for nationwide distribution through healthcare nonprofit associations by securing third-party pharmaceutical sponsorship.
    • Research and implement a CRM, new products and procedures to accommodate sales procedures and dealership needs.
    • Update database (CRM), increase revenue, hit targets monthly/quarterly/yearly, perform above expectations, make it happen.
    • Handle practices for pull-through initiatives with patients including advertising, marketing, events and quarterly business reviews for profitability.
    • Create marketing content for pages and promotional initiatives, newsletter design and implementation, create designed and produce PowerPoint presentations.
    More business to business sales manager duties
  3. Make a budget

    Including a salary range in your business to business sales manager job description is one of the best ways to attract top talent. A business to business sales manager can vary based on:

    • Location. For example, business to business sales managers' average salary in alabama is 42% less than in new hampshire.
    • Seniority. Entry-level business to business sales managers 67% less than senior-level business to business sales managers.
    • Certifications. A business to business sales manager with certifications usually earns a higher salary.
    • Company. Working for an established firm or a new start-up company can make a big difference in a business to business sales manager's salary.

    Average business to business sales manager salary

    $75,242yearly

    $36.17 hourly rate

    Entry-level business to business sales manager salary
    $43,000 yearly salary
    Updated December 13, 2025

    Average business to business sales manager salary by state

    RankStateAvg. salaryHourly rate
    1California$110,122$53
    2New Jersey$99,503$48
    3New York$99,188$48
    4Massachusetts$96,089$46
    5Maryland$94,697$46
    6District of Columbia$93,725$45
    7Virginia$93,554$45
    8Michigan$92,823$45
    9Oregon$91,288$44
    10Washington$90,752$44
    11North Dakota$88,408$43
    12Illinois$88,308$42
    13Pennsylvania$86,834$42
    14Indiana$86,283$41
    15Arizona$85,080$41
    16Florida$79,335$38
    17North Carolina$78,236$38
    18Maine$77,458$37
    19Minnesota$72,611$35
    20Wisconsin$71,124$34

    Average business to business sales manager salary by company

    RankCompanyAverage salaryHourly rateJob openings
    1Micron Technology$130,417$62.7017
    2Microsoft$129,392$62.2132
    3Johnson & Johnson$117,894$56.68122
    4Autodesk$108,798$52.3118
    5SurveyMonkey$108,363$52.10
    6Twilio$102,486$49.271
    7JPMorgan Chase & Co.$86,171$41.43395
    8HEI Hotels & Resorts$85,226$40.9732
    9U.S. Bank$85,121$40.92163
    10Kimpton Hotels & Restaurants$83,972$40.375
    11Acnovate$82,612$39.72
    12Johnson Financial Group$80,779$38.841
    13Mediacom Communications$80,749$38.821
    14ZAGG$79,992$38.462
    15Dsi$79,056$38.0127
    16Cigna$78,354$37.6727
    17Hyatt Hotels$75,755$36.4241
    18Tiffany & Co.$74,047$35.602
    19Continental Airlines$72,391$34.80
    20BT Group$70,563$33.92
  4. Writing a business to business sales manager job description

    A business to business sales manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a business to business sales manager job description:

    Business to business sales manager job description example

    About Us

    The Hilton Philadelphia at Penn's Landing is a great place to stay during your visit to Philadelphia. Its location is unique: it's the only hotel located directly on the Delaware River Waterfront at Penn's Landing in Philadelphia's downtown. The Hilton Philadelphia at Penn's Landing's 350 well-appointed guest rooms and 24,000 square feet of meeting space offer an experience that is hard to match. The guest rooms are fitted with sleek work desks, along with 32” LCD televisions and wall-mounted, plug-n-play consoles for Wi-Fi internet access. Dark wood furnishings, leather lounge chairs, contemporary lighting and gorgeous bathrooms complete the newly renovated guest rooms, which also come with stunning city or river views.

    Description

    The Business Travel Sales Manager is responsible for representing the hotel's services and facilities to prospective clients and customers in the hotel's continuing effort to deliver outstanding guest service and financial profitability. We are seeking someone who is comfortable working in a fast-paced environment, is organized and able to multi-task. Specifically, the Sales Manager would be responsible for performing the following tasks to the highest standards:

    • Respond to sales inquiries from potential clients and customers seeking sleeping rooms, meeting space, food and beverage services, etc.
    • Initiate new sales, prospects and qualifies leads and solicits potential clients
    • Host and entertain clients and maintain client accounts
    • Conduct property site visits and answer questions
    • Determine rates, prepare proposals, negotiate contracts, service accounts and analyze lost business for the hotel(s)
    • Develop sales plans and strategies to meet or exceed established revenue and room night goals
    • Partner with operations departments to ensure full participation in servicing accounts
    Requirements

    The Business Travel Sales Manager serving Hilton brands is always working on behalf of our clients and working with other Team Members. To successfully fill this role, the following requirements must be met:

    • Bachelor's degree, preferably specializing in Hospitality, Food & Beverage and or equivalent experience is required.
    • Must have at least 3-5 years or more years of strong Hotel Sales Management experience.
    • Excellent leadership, professionalism, interpersonal and communication skills.
    • Committed to delivering high levels of customer service.
    • Ability to work well under pressure.
    • Experience working with Delphi is a plus.
    • High level of IT proficiency.

    PHYSICAL DEMANDS/ WORK ENVIRONMENT

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    • Individuals may need to sit or stand as needed for an extended period of time
    • Reaching above shoulder heights, below the waist or lifting as required to file documents or store materials
    • Proper lifting techniques required
    • Exerting up to 50 pounds of force occasionally, and/or 50 pounds of force frequently and/or up to 20 pounds of force constantly to lift, carry, push, pull, or otherwise move objects

    Other: The hotel functions seven (7) days a week and twenty-four (24) hours per day. All employees, both management and hourly, must realize this fact and be aware that at times it may be necessary to move employees from their accustomed shift as business demands.

    We are a drug-free workplace; pre-employment drug screen and criminal background required. We participate in Everify. EOE/M/F/D/V

  5. Post your job

    To find business to business sales managers for your business, try out a few different recruiting strategies:

    • Consider internal talent. One of the most important talent pools for any company is its current employees.
    • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any business to business sales managers they would recommend.
    • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level business to business sales managers with the right educational background.
    • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.
    Post your job online:
    • Post your business to business sales manager job on Zippia to find and recruit business to business sales manager candidates who meet your exact specifications.
    • Use field-specific websites.
    • Post a job on free websites.
  6. Interview candidates

    During your first interview to recruit business to business sales managers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

    You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new business to business sales manager

    Once you have selected a candidate for the business to business sales manager position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

    You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

    To prepare for the new business to business sales manager first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a business to business sales manager?

Before you start to hire business to business sales managers, it pays to consider both the one-off costs like recruitment, job promotion, and onboarding, as well as the ongoing costs of an employee's salary and benefits. While most companies that hire business to business sales managers pay close attention to the initial cost of hiring, ongoing costs are much more significant in the long run.

The median annual salary for business to business sales managers is $75,242 in the US. However, the cost of business to business sales manager hiring can vary a lot depending on location. Additionally, hiring a business to business sales manager for contract work or on a per-project basis typically costs between $20 and $62 an hour.

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