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Business to business sales manager resume examples from 2026

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Land interviews using Zippia's AI-powered resume builder.

Updated March 26, 2025
6 min read
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How to write a business to business sales manager resume

Craft a resume summary statement

A resume summary is your opening statement that highlights your strongest skills and top accomplishments. It is your chance to quickly let recruiters know who you are professionally - and why they should hire you for the business to business sales manager role.

Step 1: Start with your current job title, or the one you aspire to. Are you a passionate manager? A skilled analyst? It's a good starting point.

Step 2: Next put your years of experience in business to business sales manager-related roles.

Step 3: Now is the time to put your biggest accomplishment or something you are professionally proud of.

Step 4: Read over what you have written. It should be 2-4 sentences. Your goal is to summarize your experience, not recite your resume.

Hiring managers spend under a minute reviewing resumes on average. This means your summary needs to demonstrate your value quickly and show why you are the perfect fit for the business to business sales manager position.

Please upload your resume so Zippia’s job hunt AI can draft a summary statement for you.

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List the right project manager skills

Many resumes are filtered out by hiring software before a human eye ever sees them. A robust Skills section can let recruiters (and bots) know you have the skills to do the job. Here is how to make the most of your skills section:

  1. You often need to include the exact keywords from the job description in your resume. Look at the job listing and consider which of the listed skills you have experience with, along with related skills.
  2. Include as many relevant hard skills and soft skills as possible from the listing.
  3. Use the most up to date and accurate terms. Don't forget to be specific.
These five steps should give you a strong elevator pitch and land you some business to business sales manager interviews.

Here are example skills to include in your “Area of Expertise” on a business to business sales manager resume:

  • Customer Service
  • Business Sales
  • Business Development
  • Market Trends
  • Sales Professionals
  • Trade Shows
  • Customer Satisfaction
  • Business Travel
  • Site Inspections
  • Sales Strategies
  • Reservations
  • Retail Sales
  • Sales Presentations
  • CRM
  • Develop Rapport
  • Product Knowledge
  • Sales Process
  • Revenue Growth
  • Delphi
  • Account Executives
  • Community Events
  • ADR
  • Account Management
  • Lead Generation
  • Sales Objectives
  • SMB
  • Direct Reports
  • Inventory Control
  • Business Plan
  • RFP

Zippia’s AI can customize your resume for you.

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How to structure your work experience

Next you should include your work experience. Structure your work experience section by listing your most recent experience first, followed by earlier roles in reverse chronological order.

Start with your job title, company name, city, and state on the left. Align dates in month and year format on the right-hand side.

Include only recent, relevant jobs. Avoid including work experience over 20 years to avoid ageism.

Beneath each job, you should have bullet points to emphasize why you're the perfect fit for the business to business sales manager.

How to write business to business sales manager experience bullet points

Effective job bullet points do more than just describe your job duties. Instead, they should be specific and measurable accomplishments. Here are some strategies to mastering job bullet points:

  • Use strong action verbs like Led, Built, or Optimized.
  • Follow up with numbers when possible to support your results. How much did performance improve? How much revenue did you drive?
  • Wrap it up by explaining the actions you took to achieve the result and how you made an impact.

Here are great bullet points from business to business sales manager resumes:

Work history example #1

Business To Business Sales Manager

J. C. Penney

  • Recruited for hourly and key positions.
  • Managed budgeting, expense control, deposits, cash and office balancing, staffing, scheduling, and human resource functions.
  • Transferred to two Chicago- area stores and promoted to Senior Sales Manager in Detroit.
  • Trusted with full store responsibility in manager's absence, and weekly, $200,000 jewelry shipment check-in.
  • Commissioned cosmetic and fine jewelry sales, inventory and purchase management within company guidelines.

Work history example #2

Consultant

Mary Kay

  • Produced and managed Communications and Media.
  • Developed close relationships with customers through maintaining consistent communication.
  • Trained new consultants and conducted company and product orientations, sales of product and calculate and transmit weekly sales reports
  • Installed MS Office 2010, Adobe software, Citrix, Communicator software.
  • Related Courses: Public Administration Introduction to Human Communication Program Design in Health Science Environmental Health Occupational Health and Safety

Work history example #3

Sales Trainer

Redstone Federal Credit Union

  • Implemented Microsoft Dynamics CRM tool to improve sales close ratio with a 35% increase in closed sales.
  • Executed sales campaigns through direct sales and factory representative organizations, consistently exceeded sales quota for product line.
  • Designed and facilitated sales training programs, including corresponding manuals, PowerPoint, and training implementation.
  • Performed active listening and full attention during communication by taking time to understand and asked questions for clarification.
  • Implemented a program for 10,000 Wells Fargo Home Mortgage Consultants (HMCs).

Work history example #4

Business Developer

Bank of America

  • Collaborated frequently with compensation, payroll, legal and benefits departments.
  • Leveraged ROI analyses to measure effectiveness of marketing/sponsorships efforts.
  • Booked all trips and traveled with the seniors group (approx 35- 50 people) to various locations throughout the country.
  • Helped customers through their financial difficulty by providing creative solutions for each individual situation.
  • Served as Chairman, Regional Diversity Team cultivating diversity awareness throughout the organization.

Zippia’s AI can customize your resume for you.

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Add an education section to your resume

Employers are looking for a few things when looking at the Education section of your resume:
  • The highest degree you have achieved.
  • TWhere you attended school, and the dates (Although if you graduated some time ago, leave the date off to avoid ageism)
  • TField of study
  • TAny honors, relevant coursework, achievements, or pertinent activities

Here are some examples of good education entries from business to business sales manager resumes:

Bachelor's Degree in business

American InterContinental University, Chandler, AZ

1997 - 2000

Bachelor's Degree in business

Colorado Technical University, Colorado Springs, CO

1993 - 1996

Highlight your business to business sales manager certifications on your resume

If you have any additional certifications, add them to the certification section.

Include the full name of the certification, along with the name of the issuing organization and date of obtainment.

Here are some of the best certifications to have on business to business sales manager resumes:

  1. Certified Sales Professional (CSP)
  2. Sales Management
  3. International Accredited Business Accountant (IABA)
  4. Program Management Professional (PgMP)
  5. Project Management Professional (PMP)

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