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Business to business sales manager skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
Adry S. Clark Ph.D.,
Andrea Dixon Ph.D.
Business to business sales manager example skills
Below we've compiled a list of the most critical business to business sales manager skills. We ranked the top skills for business to business sales managers based on the percentage of resumes they appeared on. For example, 15.0% of business to business sales manager resumes contained customer service as a skill. Continue reading to find out what skills a business to business sales manager needs to be successful in the workplace.

15 business to business sales manager skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how business to business sales managers use customer service:
  • Performed and/or supervised intensive customer service/relations activities7.
  • Demonstrate an unwavering commitment to excellent customer service, adding new customers while maintaining premium service levels with existing accounts.

2. Business Sales

Here's how business to business sales managers use business sales:
  • Managed the Business Sales Department achieving sales goals while overseeing and coordinating network implementations for local Jacksonville businesses during employment.
  • Evaluated business sales status and maintained awareness of existing competitive rankings and daily knowledge of all sales achievements.

3. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how business to business sales managers use business development:
  • Increased revenue through new business development and strategic retail program execution across all segments of business.
  • Establish, monitor and enable achievement of overall revenue and business development targets.

4. Market Trends

Here's how business to business sales managers use market trends:
  • Monitored and evaluated market trends to identify penetration strategies.
  • Maintained 60% field time for premium coaching opportunity and the ability to sustain an authentic sense of market trends.

5. Sales Professionals

Here's how business to business sales managers use sales professionals:
  • Supported and managed the sales professionals by providing ongoing support and early management interaction.
  • Trained and led a team of sales professionals in product marketing and assisted in new product development in fast-paced business environment.

6. Trade Shows

Here's how business to business sales managers use trade shows:
  • Participated in trade shows and community and professional organizations to maintain high visibility.
  • Attended trade shows and industry conventions in order to foster relationships, make solid contacts and to obtain new business leads.

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7. Customer Satisfaction

Here's how business to business sales managers use customer satisfaction:
  • Initiated sales and ensured customer satisfaction by responsiveness to personal needs.
  • Develop sales processes that encourage higher levels of customer satisfaction.

8. Business Travel

Here's how business to business sales managers use business travel:
  • Established relationships with local businesses and business associations that increased the hotel's visibility and attracted business travelers.
  • Develop local business travel and national corporation market contacts within the Colorado Springs area.

9. Site Inspections

Site inspection is a series of regular activities aimed at creating and maintaining safe conditions and discovering unsafe practices, including safety regulations, working conditions, and other critical areas of the construction site. The site inspection is carried out using traditional field visit methods with a paper and pen checklist.

Here's how business to business sales managers use site inspections:
  • Administered regular site inspections and developed ways to maximize profits and documented procedures.
  • Solicit new and existing accounts to exceed revenue goals through outside sales calls, site inspections and written communication.

10. Sales Strategies

Here's how business to business sales managers use sales strategies:
  • Developed and executed sales strategies, Identifying and developing key industry verticals.
  • Set sales strategies for individual hotels, Balance rooms' inventory, communicate strategies to all hotel outlets.

11. Reservations

Here's how business to business sales managers use reservations:
  • Assisted with reservations for VIPs for top law firms and businesses in the San Francisco Financial District.
  • Coordinated new accounts with central and local reservations departments to assure proper rate loading procedure.

12. Retail Sales

Retail sales are the method to track consumer demand for finished goods by assessing the purchases of durable and non-durable products over a definite period. Data on retail sales is accumulated monthly by the U.S. Bureau of the Census.

Here's how business to business sales managers use retail sales:
  • Increased dealership total retail sales consistently every year of employment.
  • Assisted in training and management of retail sales team with emphasis on customer relations.

13. Sales Presentations

Here's how business to business sales managers use sales presentations:
  • Designed and conducted targeted sales presentations focused on customer needs; developed new sales collateral and elevated brand awareness.
  • Delivered sales presentations to small through Fortune 1000 sized companies.

14. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how business to business sales managers use crm:
  • Update database(CRM), increase revenue, hit targets monthly/quarterly/yearly, perform above expectations, make it happen.
  • Introduced utilization of CRM pipeline to provide better forecasts and ensure we are engaged on all potential deals.

15. Develop Rapport

Here's how business to business sales managers use develop rapport:
  • Interact with customer to develop rapport and present product knowledge, guiding to appropriate product selection.
  • Develop rapport with Local, National and Consortia accounts.
top-skills

What skills help Business To Business Sales Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on business to business sales manager resumes?

Adry S. Clark Ph.D.Adry S. Clark Ph.D. LinkedIn profile

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all Businesses to business sales manager possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for Businesses to business sales manager?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What business to business sales manager skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.Kaustav Misra Ph.D. LinkedIn profile

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young Businesses to business sales manager need?

Michael MikitkaMichael Mikitka LinkedIn profile

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a business to business sales manager stand out to employers?

Todd Lee GoenTodd Lee Goen LinkedIn profile

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.
Do you want to know more?
Read more about what experts have to say about business to business sales manager

List of business to business sales manager skills to add to your resume

Business to business sales manager skills

The most important skills for a business to business sales manager resume and required skills for a business to business sales manager to have include:

  • Customer Service
  • Business Sales
  • Business Development
  • Market Trends
  • Sales Professionals
  • Trade Shows
  • Customer Satisfaction
  • Business Travel
  • Site Inspections
  • Sales Strategies
  • Reservations
  • Retail Sales
  • Sales Presentations
  • CRM
  • Develop Rapport
  • Product Knowledge
  • Sales Process
  • Revenue Growth
  • Delphi
  • Account Executives
  • Community Events
  • ADR
  • Account Management
  • Lead Generation
  • Sales Objectives
  • SMB
  • Direct Reports
  • Inventory Control
  • Business Plan
  • RFP
  • National Accounts
  • Business Accounts
  • Sales Reps
  • Travel Industry
  • Corporate Accounts
  • Sales Quota
  • Relationship Building
  • Territory Planning
  • Sales Associates
  • ROI
  • Broadband
  • Customer Retention
  • Cold Calls
  • Travel Agencies
  • Business Relationships
  • Customer Relations
  • Sales Training
  • Lead Management
  • Sales Results
  • Sales Revenue

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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