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Business unit manager vs sales manager

The differences between business unit managers and sales managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a business unit manager, becoming a sales manager takes usually requires 6-8 years. Additionally, a business unit manager has an average salary of $122,782, which is higher than the $73,952 average annual salary of a sales manager.

The top three skills for a business unit manager include continuous improvement, customer service and product line. The most important skills for a sales manager are product knowledge, customer satisfaction, and sales performance.

Business unit manager vs sales manager overview

Business Unit ManagerSales Manager
Yearly salary$122,782$73,952
Hourly rate$59.03$35.55
Growth rate6%5%
Number of jobs295,151119,066
Job satisfaction-5
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 63%
Average age4446
Years of experience68

What does a business unit manager do?

A business unit manager handles a unit or segment of the company. This unit may be a specialized team on specific projects or a part of a significant production process. The business unit manager ensures that the unit works efficiently and productively by implementing strategies and techniques that will enhance the productive output. A business unit manager also provides suggestions, offers solutions to problems, handles tasks delegation, planning production processes, and training and monitoring of employees in a unit.

What does a sales manager do?

Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.

Business unit manager vs sales manager salary

Business unit managers and sales managers have different pay scales, as shown below.

Business Unit ManagerSales Manager
Average salary$122,782$73,952
Salary rangeBetween $81,000 And $184,000Between $42,000 And $129,000
Highest paying CityEast Providence, RIJersey City, NJ
Highest paying stateRhode IslandNew Jersey
Best paying companyCitiCapgemini
Best paying industryTechnology-

Differences between business unit manager and sales manager education

There are a few differences between a business unit manager and a sales manager in terms of educational background:

Business Unit ManagerSales Manager
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Southern California

Business unit manager vs sales manager demographics

Here are the differences between business unit managers' and sales managers' demographics:

Business Unit ManagerSales Manager
Average age4446
Gender ratioMale, 82.8% Female, 17.2%Male, 68.7% Female, 31.3%
Race ratioBlack or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.3% Asian, 6.4% White, 67.2% American Indian and Alaska Native, 0.5%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between business unit manager and sales manager duties and responsibilities

Business unit manager example responsibilities.

  • Manage capital investment of $250k refurbishment project in RBD department to begin the plant's first TPM program.
  • Manage a portfolio of inpatient and outpatient products market to major academic medical centers, community hospitals and nursing homes.
  • Maintain establishment's monthly bills including payroll, utilities, advertisement, and vending.
  • Review as-is business processes and deploy new processes, roles & responsibilities and KPI's.
  • Calculate and paid all payroll taxes, sales taxes, and alcohol taxes for the business.
  • Develop and implement new business processes, tools, KPI's and scorecards to drive both improvement and adoption.
  • Show more

Sales manager example responsibilities.

  • Achieve proficiency in multitasking by performing multiple duties and managing differing responsibilities periodically.
  • Manage discount contracts, write up of add-ons, renewals, transfers of equities.
  • Manage and support one of the largest portfolios within the division and the largest in the Americas.
  • Manage website, updating product listings, enhancing SEO positioning, and maintaining overall site appearance and functionality.
  • Launch and manage the Americas outsourcing lead generation and qualification process.
  • Set all promotional activity, introduce new items and manage distributors in select markets.
  • Show more

Business unit manager vs sales manager skills

Common business unit manager skills
  • Continuous Improvement, 11%
  • Customer Service, 10%
  • Product Line, 5%
  • Project Management, 5%
  • Customer Satisfaction, 4%
  • Financial Performance, 4%
Common sales manager skills
  • Product Knowledge, 12%
  • Customer Satisfaction, 7%
  • Sales Performance, 6%
  • CRM, 5%
  • Sales Process, 4%
  • Work Ethic, 4%

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