Buyer lead vs media buyer

The differences between buyer leads and media buyers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a buyer lead and a media buyer. Additionally, a media buyer has an average salary of $74,390, which is higher than the $60,256 average annual salary of a buyer lead.

The top three skills for a buyer lead include purchase orders, supplier performance and commodities. The most important skills for a media buyer are digital marketing, campaign performance, and media buying.

Buyer lead vs media buyer overview

	Buyer Lead	Media Buyer
Yearly salary	$60,256	$74,390
Hourly rate	$28.97	$35.76
Growth rate	-	8%
Number of jobs	20,610	20,884
Job satisfaction	-	4
Most common degree	Bachelor's Degree, 63%	Bachelor's Degree, 87%
Average age	48	48
Years of experience	6	6

Buyer lead vs media buyer salary

Buyer leads and media buyers have different pay scales, as shown below.

	Buyer Lead	Media Buyer
Average salary	$60,256	$74,390
Salary range	Between $43,000 And $82,000	Between $56,000 And $98,000
Highest paying City	Vancouver, WA	Burlington, VT
Highest paying state	Maryland	Vermont
Best paying company	Lam Research	Bloomberg
Best paying industry	Manufacturing	Professional

Differences between buyer lead and media buyer education

There are a few differences between a buyer lead and a media buyer in terms of educational background:

	Buyer Lead	Media Buyer
Most common degree	Bachelor's Degree, 63%	Bachelor's Degree, 87%
Most common major	Business	Communication
Most common college	University of Pennsylvania	University of Pennsylvania

Buyer lead vs media buyer demographics

Here are the differences between buyer leads' and media buyers' demographics:

	Buyer Lead	Media Buyer
Average age	48	48
Gender ratio	Male, 55.4% Female, 44.6%	Male, 30.1% Female, 69.9%
Race ratio	Black or African American, 9.0% Unknown, 4.4% Hispanic or Latino, 12.4% Asian, 7.8% White, 65.7% American Indian and Alaska Native, 0.8%	Black or African American, 8.9% Unknown, 4.4% Hispanic or Latino, 12.2% Asian, 7.7% White, 66.1% American Indian and Alaska Native, 0.8%
LGBT Percentage	7%	7%

Differences between buyer lead and media buyer duties and responsibilities

Buyer lead example responsibilities.

Facilitate and manage key communication between internal customers and suppliers regarding RFP status, price and contract negotiations.
Used T4m (ERP system )
Direct and indirect (MRO) purchase materials.
Implement usage of ERP system to its full capacity.
Serve as key team member on development and implementation of automate MRO systems.
Issue and analyze RFQ and RFP to obtain the best cost and quality for goods and services.

Media buyer example responsibilities.

Manage both PPC and display buys across a network of clients.
Manage day to day performance expectation of SEO, SEM, and outside vendors.
Manage the client's Youtube page and report monthly on all social media platforms.
Manage the @ RCIHelp twitter account and provide RCI consumers with direct responses and posts.
Implement, alter and write algorithms using SQL in order to increase efficiency within the portfolios manage.
Negotiate, develop, monitor and manage delivery of book campaigns on CPA, CPC and CPM models.

Buyer lead vs media buyer skills

Common buyer lead skills

Purchase Orders, 19%
Supplier Performance, 17%
Commodities, 7%
RFQ, 6%
On-Time Delivery, 6%
Customer Service, 4%

Common media buyer skills

Digital Marketing, 18%
Campaign Performance, 9%
Media Buying, 8%
Facebook, 7%
Google Analytics, 6%
Media Planning, 5%