Buyer lead demographics and statistics in the US
Buyer lead demographics research summary. Zippia estimates buyer lead demographics and statistics in the United States by using a database of 30 million profiles. Our buyer lead estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about buyer leads after extensive research and analysis:
- There are over 176,058 buyer leads currently employed in the United States.
- 44.6% of all buyer leads are women, while 55.4% are men.
- The average buyer lead age is 47 years old.
- The most common ethnicity of buyer leads is White (65.7%), followed by Hispanic or Latino (12.4%), Black or African American (9.0%) and Asian (7.8%).
- In 2022, women earned 96% of what men earned.
- 7% of all buyer leads are LGBT.
- Buyer leads are 59% more likely to work at private companies in comparison to public companies.
On this page
Buyer lead demographics by:
Buyer lead gender statistics
44.6% of buyer leads are women and 55.4% of buyer leads are men.
- Male, 55.4%
- Female, 44.6%
Buyer lead gender ratio
| Gender | Percentages |
|---|---|
| Male | 55.4% |
| Female | 44.6% |
Buyer lead gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$63,169
Female income
$60,593
Buyer lead gender ratio over time
This data breaks down the percentage of men and women in buyer lead positions over time. Currently, 44.6% of buyer leads are female.
Buyer lead gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 54.73% | 45.27% |
| 2011 | 53.47% | 46.53% |
| 2012 | 55.33% | 44.67% |
| 2013 | 56.43% | 43.57% |
| 2014 | 55.39% | 44.61% |
| 2015 | 54.55% | 45.45% |
| 2016 | 55.07% | 44.93% |
| 2017 | 55.25% | 44.75% |
| 2018 | 55.99% | 44.01% |
| 2019 | 54.54% | 45.46% |
| 2020 | 54.84% | 45.16% |
| 2021 | 55.43% | 44.57% |
Buyer lead related jobs gender ratio
We compared buyer leads with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Buyer Lead | 55% | 45% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Buyer lead demographics by race
The most common ethnicity among buyer leads is White, which makes up 65.7% of all buyer leads. Comparatively, 12.4% of buyer leads are Hispanic or Latino and 9.0% of buyer leads are Black or African American.
- White, 65.7%
- Hispanic or Latino, 12.4%
- Black or African American, 9.0%
- Asian, 7.8%
- Unknown, 4.4%
- American Indian and Alaska Native, 0.7%
Buyer lead race
| Buyer lead race | Percentages |
|---|---|
| White | 65.7% |
| Hispanic or Latino | 12.4% |
| Black or African American | 9.0% |
| Asian | 7.8% |
| Unknown | 4.4% |
| American Indian and Alaska Native | 0.7% |
Buyer lead race and ethnicity over time
See how buyer lead racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Buyer lead race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.78% | 8.81% | 5.25% | 10.35% |
| 2011 | 72.14% | 9.90% | 6.22% | 9.95% |
| 2012 | 72.33% | 9.28% | 5.71% | 10.48% |
| 2013 | 73.00% | 9.62% | 6.23% | 8.71% |
| 2014 | 71.90% | 8.78% | 7.29% | 9.35% |
| 2015 | 73.33% | 8.64% | 6.64% | 9.25% |
| 2016 | 70.65% | 9.60% | 6.44% | 10.83% |
| 2017 | 72.02% | 7.98% | 7.85% | 9.91% |
| 2018 | 71.43% | 8.68% | 7.19% | 10.49% |
| 2019 | 70.61% | 8.51% | 7.32% | 11.19% |
| 2020 | 66.21% | 9.48% | 7.19% | 12.59% |
| 2021 | 65.68% | 9.00% | 7.78% | 12.36% |
Buyer lead wage gap by race
According to our data, asian buyer leads have the highest average salary compared to other ethnicities. Unknown buyer leads have the lowest average salary at $61,632.
| Ethnicity | Salary |
|---|---|
| Unknown | $61,632 |
| White | $62,526 |
| Black or African American | $64,063 |
| Asian | $64,472 |
| Hispanic or Latino | $63,196 |
Average buyer lead age
See how the average age of buyer leads varies based on ethnicity and gender.
Male
Female
Buyer lead age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 55 | 48 |
| Unknown | 44 | 43 |
| Asian | 43 | 43.5 |
| Hispanic or Latino | 41 | 47 |
| White | 50 | 50 |
| American Indian and Alaska Native | 52 |
Buyer lead age breakdown
The average age of buyer leads is 40+ years years old, representing 72% of the buyer lead population.
Buyer lead age breakdown
| Buyer Lead Years | Percentages |
|---|---|
| 40+ years | 72% |
| 30-40 years | 21% |
| 20-30 years | 7% |
Buyer lead educational attainment
The most common degree for buyer leads is bachelor's degree, with 63% of buyer leads earning that degree. The second and third most common degree levels are associate degree degree at 19% and associate degree degree at 9%.
- Bachelor's, 63%
- Associate, 19%
- Master's, 9%
- High School Diploma, 7%
- Other Degrees, 2%
Buyer leads by degree level
| Buyer lead degree | Percentages |
|---|---|
| Bachelor's | 63% |
| Associate | 19% |
| Master's | 9% |
| High School Diploma | 7% |
| Other Degrees | 2% |
Buyer lead jobs you might like
Buyer lead wage gap by degree level
According to the data, buyer leads with a Master's degree earn more than those without, at $75,612 annually. With a Bachelor's degree, buyer leads earn a median annual income of $67,167 compared to $56,473 for buyer leads with an High School Diploma degree.
| Education | Salary |
|---|---|
| Master's Degree | $75,612 |
| High School Diploma or Less | $56,473 |
| Bachelor's Degree | $67,167 |
| Some College/ Associate Degree | $54,845 |
Buyer lead employment statistics
Most buyer leads work for a private in the manufacturing industry.
Company size where buyer leads work
Below, you can see the size of companies where buyer leads work.
Buyer lead jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 4% |
| 50 - 100 employees | 9% |
| 100 - 500 employees | 16% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 23% |
| > 10,000 employees | 39% |
Buyer lead jobs by company type
Employees with the buyer lead job title have their preferences when it comes to working for a company. For instance, most buyer leads prefer to work at private companies over public companies.
Buyer lead jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 37% |
| Private | 59% |
| Government | 2% |
Buyer lead jobs by industry
The most common industries for buyer leads are manufacturing, technology and retail.
Buyer lead industry statistics
| Industry | Percentages |
|---|---|
| Manufacturing | 16% |
| Fortune 500 | 14% |
| Technology | 12% |
| Retail | 10% |
| Professional | 7% |
| Automotive | 6% |
| Health Care | 6% |
| Transportation | 5% |
| Hospitality | 4% |
| Finance | 4% |
| Energy | 4% |
| Construction | 3% |
| Education | 2% |
| Pharmaceutical | 1% |
| Media | 1% |
| Telecommunication | 1% |
| Government | 1% |
| Start-up | 1% |
| Non Profits | 1% |
| Real Estate | 1% |
| Insurance | 1% |
Buyer lead turnover and employment statistics
Buyer lead unemployment rate over time
The unemployment rate for buyer leads between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Buyer lead unemployment rate by year
| Year | Buyer lead unemployment rate |
|---|---|
| 2010 | 7.44% |
| 2011 | 5.64% |
| 2012 | 5.01% |
| 2013 | 4.52% |
| 2014 | 2.61% |
| 2015 | 2.75% |
| 2016 | 1.99% |
| 2017 | 1.76% |
| 2018 | 1.71% |
| 2019 | 1.90% |
| 2020 | 2.63% |
| 2021 | 3.60% |
Average buyer lead tenure
The average buyer lead stays at their job for 1-2 years, based on the 831 buyer leads resumes in Zippia's database.
Buyer lead tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 13% |
| 1-2 years | 35% |
| 3-4 years | 15% |
| 5-7 years | 18% |
| 8-10 years | 7% |
| 11+ years | 12% |
Buyer lead LGBT ratio compared to similar jobs
Review the percent of buyer leads that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Chief Estimator | 4.41% | 24,116 |
| Buyer Lead | 7.17% | - |
| Logistic Assistant | 8.65% | 11,865 |
| Senior Research Manager | 10.00% | 50,561 |
| Web Merchant | 11.05% | 7,517 |
| Air Pollution Inspector | 11.64% | 17,765 |
| Fundraising Specialist | 19.25% | 19,019 |
Similar buyer lead jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Chief Estimator | 4.41% | 24,116 |
| Logistic Assistant | 8.65% | 11,865 |
| Senior Research Manager | 10.00% | 50,561 |
| Web Merchant | 11.05% | 7,517 |
| Air Pollution Inspector | 11.64% | 17,765 |
| Fundraising Specialist | 19.25% | 19,019 |
Foreign languages spoken by buyer leads
The most common foreign language among buyer leads is Spanish at 53.1%. The second-most popular foreign language spoken is Chinese at 6.3% and German is the third-most popular at 6.3%.
- Spanish, 53.1%
- Chinese, 6.3%
- German, 6.3%
- French, 6.3%
- Italian, 6.3%
- Other, 21.7%
Buyer lead languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 53.1% |
| Chinese | 6.3% |
| German | 6.3% |
| French | 6.3% |
| Italian | 6.3% |
| Other | 21.7% |
