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BuzzFeed raised $3.5 million in 2008 through Hearst Ventures and Softbank.
In 2011, Peretti hired Politico's Ben Smith, who earlier had achieved much attention as a political blogger, to assemble a news operation in addition to the many aggregated "listicles".
BuzzFeed's first acquisition was in 2012 when the company purchased Kingfish Labs, a startup founded by Rob Fishman, initially focused on optimizing Facebook ads.
By January 2013 BuzzFeed announced that New Enterprise Associates had raised $19.3 million.
The company was reported to be profitable in 2013.
In August 2015, NBCUniversal made a $200 million equity investment in BuzzFeed.
As of 2016, BuzzFeed had correspondents from 12 countries, and foreign editions in Australia, Brazil, France, Germany, India, Japan, Mexico, Spain, and the United Kingdom.
NBCUniversal invested an additional $200 million in 2016 after the two companies had collaborated on many projects, namely the Rio Olympics.
Facebook began funding two BuzzFeed News shows in 2019 for Watch.
Because of the COVID-19 pandemic, on March 25, 2020, BuzzFeed announced in an internal memo that it would cut employee salaries on a sliding scale of 5% (lowest income bracket) up to 25% (highest income bracket). Peretti said he would not be taking a salary until the end of the pandemic.
In June 2021, BuzzFeed announced its plans to go public via a special-purpose acquisition company (SPAC) and planned to acquire Complex Networks.
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| 2006 | $5.1B | 3,900 | 36 | |
| Change.org | 2007 | $22.0M | 431 | - |
| Refinery29 | 2004 | $20.0M | 501 | - |
| Salon Media Group | 1995 | $4.5M | 24 | - |
| New York Magazine | 1968 | $78.5M | 200 | - |
| Craigslist | 1995 | $694.0M | 50 | 4 |
| New York Post | 1801 | $220.0M | 975 | 74 |
| Adweek | 1978 | $13.0M | 322 | - |
| Business Insider | 2007 | $290.0M | 9,615 | 8 |
| Washington Plaza Hot | - | $310.0M | 3,347 | - |
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