What does a campaign associate do?
Campaign associate responsibilities
Here are examples of responsibilities from real campaign associate resumes:
- Manage monthly PPC budgets efficiently and accurately.
- Assist in writing and creating newsletters, ads, and PowerPoint presentations.
- Input results from current year's campaign accurately to reflect various contributions to campaign in CRM database.
- Design and present PowerPoint presentations about wilderness legislation to a variety of audiences in order to recruit new members.
- Increase campaigns revenue and clients' ROI by researching and analyzing data to develop targeting strategies for all campaigns.
- Work with existing DFP tags to flow inventory from the correct sites to the correct campaigns with the correct parameters.
- Solve UNICA campaign flaws and SQL query errors.
- Develop email, landing page and form assets for clients using Eloqua, iContact, Pardot and Marketo marketing automation systems.
- Participate in quarterly marketing ROI review meetings
- Conduct polling, message, vote goal, targeting simulations, and GOTV training session.
Campaign associate skills and personality traits
We calculated that 21% of Campaign Associates are proficient in Donor Database, CRM, and Marketing Campaigns. They’re also known for soft skills such as Interpersonal skills, Problem-solving skills, and Speaking skills.
We break down the percentage of Campaign Associates that have these skills listed on their resume here:
- Donor Database, 21%
Maintained extensive donor database to ensure accuracy and currency.
- CRM, 10%
Use of Microsoft Excel, Microsoft CRM, Microsoft Outlook and the Internet.)
- Marketing Campaigns, 8%
Generated and launched over 500 online marketing campaigns independently on Google Adwords (Search, Display) and MSN Adcenter.
- Email Marketing, 8%
Established email marketing program from scratch, including integration and synchronization of in-house database system with email service provider.
- Alumni, 6%
Managed donations on behalf of Iowa State University Monitored Alumni demographic documentation system
- Event Planning, 5%
Trained volunteers on attaining event planning, public speaking, and team building skills.
Most campaign associates use their skills in "donor database," "crm," and "marketing campaigns" to do their jobs. You can find more detail on essential campaign associate responsibilities here:
Interpersonal skills. The most essential soft skill for a campaign associate to carry out their responsibilities is interpersonal skills. This skill is important for the role because "public relations specialists deal with the public and the media regularly." Additionally, a campaign associate resume shows how their duties depend on interpersonal skills: "demonstrated excellent organizational skills with great interpersonal skills. "
Problem-solving skills. Another essential skill to perform campaign associate duties is problem-solving skills. Campaign associates responsibilities require that "public relations specialists sometimes must explain how a company or client is handling sensitive issues." Campaign associates also use problem-solving skills in their role according to a real resume snippet: "managed web page development and seo solutions tailored to small business needs. "
Speaking skills. Another skill that relates to the job responsibilities of campaign associates is speaking skills. This skill is critical to many everyday campaign associate duties, as "public relations specialists regularly speak on behalf of clients or their organization." This example from a resume shows how this skill is used: "trained volunteer coordinators on how to use event planning, public speaking, and team building strategies. "
Writing skills. campaign associate responsibilities often require "writing skills." The duties that rely on this skill are shown by the fact that "public relations specialists must be able to write well-organized and clear press releases, speeches, and social media posts." This resume example shows what campaign associates do with writing skills on a typical day: "assisted in writing grants for the $40 million capital campaign. "
Organizational skills. A commonly-found skill in campaign associate job descriptions, "organizational skills" is essential to what campaign associates do. Campaign associate responsibilities rely on this skill because "public relations specialists are often in charge of managing several events or communications at the same time, which requires excellent skills in coordinating arrangements." You can also see how campaign associate duties rely on organizational skills in this resume example: "developed and implemented comprehensive organizational strategy for fundraising, including training volunteers, street canvassing, event planning and multimedia marketing. "
The three companies that hire the most campaign associates are:
- Cambia Health Solutions4 campaign associates jobs
- Caesars Entertainment3 campaign associates jobs
- Zoho
3 campaign associates jobs
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Compare different campaign associates
Campaign associate vs. Media coordinator
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
While similarities exist, there are also some differences between campaign associates and media coordinator. For instance, campaign associate responsibilities require skills such as "donor database," "proofreading," "crm," and "marketing campaigns." Whereas a media coordinator is skilled in "instagram," "twitter," "digital marketing," and "social media marketing." This is part of what separates the two careers.
Media coordinators tend to make the most money working in the manufacturing industry, where they earn an average salary of $48,229. In contrast, campaign associates make the biggest average salary, $68,993, in the health care industry.media coordinators tend to reach lower levels of education than campaign associates. In fact, media coordinators are 6.0% less likely to graduate with a Master's Degree and 1.1% less likely to have a Doctoral Degree.Campaign associate vs. Public relations coordinator
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that campaign associate responsibilities requires skills like "donor database," "proofreading," "crm," and "marketing campaigns." But a public relations coordinator might use other skills in their typical duties, such as, "twitter," "instagram," "press materials," and "media management."
Public relations coordinators may earn a lower salary than campaign associates, but public relations coordinators earn the most pay in the health care industry with an average salary of $48,390. On the other hand, campaign associates receive higher pay in the health care industry, where they earn an average salary of $68,993.public relations coordinators earn lower levels of education than campaign associates in general. They're 5.2% less likely to graduate with a Master's Degree and 1.1% less likely to earn a Doctoral Degree.Campaign associate vs. Media consultant
A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from campaign associate resumes include skills like "donor database," "proofreading," "crm," and "marketing campaigns," whereas a media consultant is more likely to list skills in "website development," "twitter," "digital products," and "search engine optimization. "
Most media consultants achieve a similar degree level compared to campaign associates. For example, they're 2.1% less likely to graduate with a Master's Degree, and 0.5% less likely to earn a Doctoral Degree.Campaign associate vs. Public relations internship
A public relations intern is responsible for assisting the public relations department in creating content to engage customers and prospective clients in availing of the goods and services of the company. Public relations interns participate in meetings to suggest strategies and observe areas of improvement. They also perform administrative duties as needed, post social media updates, review press releases, and research market trends. A public relations intern must be detail-oriented and communicative to assist customers with their concerns and inquiries.
Types of campaign associate
Updated January 8, 2025
