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Become A Campaign Coordinator

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Working As A Campaign Coordinator

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $49,368

    Average Salary

What Does A Campaign Coordinator Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Campaign Coordinator

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Campaign Coordinator Videos

Career Advice on becoming an Internal Communications Manager by Sophie M (Full Version)

Law Degree Careers: Political Campaign Manager Jobs

Campaign Coordinator Jobs

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Campaign Coordinator Career Paths

Campaign Coordinator
Account Executive Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Account Manager Marketing Director Development Director
Community Development Director
8 Yearsyrs
Project Coordinator Marketing Specialist Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Project Manager Operations Director Communications Director
Director Of Marketing And Public Relations
6 Yearsyrs
Development Director Marketing Consultant Event Manager
Director Of Special Events
5 Yearsyrs
Project Manager Property Manager Communications Manager
Internal Communications Manager
9 Yearsyrs
Office Manager Human Resources Coordinator Human Resources Generalist
Labour Relations Manager
6 Yearsyrs
Account Manager Senior Account Executive Public Relations Manager
Manager Of Corporate Communications
7 Yearsyrs
Development Director Producer Public Relations Manager
Marketing & Public Relations Manager
5 Yearsyrs
Event Coordinator Operations Coordinator Account Coordinator
Marketing Account Manager
5 Yearsyrs
Office Manager Account Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Account Executive Marketing Specialist Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Field Director Communications Director Public Relations Consultant
Public Information Officer
6 Yearsyrs
Event Coordinator Writer And Editor Senior Technical Writer
Publications Manager
5 Yearsyrs
Campaign Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Field Director Campaign Manager Strategist
Senior Strategist
8 Yearsyrs
Campaign Manager Communications Director Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Help others decide if this is a good career for them

Average Length of Employment
Market Coordinator 2.3 years
Campaign Associate 1.4 years
Campaign Assistant 0.8 years
Top Careers Before Campaign Coordinator
Internship 24.5%
Volunteer 5.7%
President 5.0%
Manager 2.9%
Top Careers After Campaign Coordinator
Internship 12.2%
Volunteer 4.8%
Teacher 4.7%
Manager 4.3%
Consultant 4.0%
Owner 3.8%
President 3.8%
Director 3.8%

Do you work as a Campaign Coordinator?

Campaign Coordinator Demographics

Gender

Female

62.9%

Male

34.4%

Unknown

2.6%
Ethnicity

White

60.8%

Hispanic or Latino

15.3%

Black or African American

11.3%

Asian

8.7%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

43.0%

French

16.2%

Mandarin

6.1%

Chinese

6.1%

German

4.5%

Arabic

4.5%

Russian

3.4%

Hindi

2.2%

Italian

2.2%

Korean

1.7%

Portuguese

1.7%

Vietnamese

1.1%

Cantonese

1.1%

Tagalog

1.1%

Japanese

1.1%

Urdu

1.1%

Polish

1.1%

Swahili

0.6%

Telugu

0.6%

Shona

0.6%
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Campaign Coordinator Education

Schools

University of Phoenix

7.0%

Michigan State University

6.5%

Temple University

6.5%

George Washington University

5.9%

San Francisco State University

5.9%

University of Alabama

5.4%

Florida State University

5.4%

James Madison University

4.9%

University of Massachusetts Amherst

4.9%

University of Oregon

4.9%

Northeastern University

4.9%

Syracuse University

4.3%

Auburn University

4.3%

Pennsylvania State University

4.3%

Portland State University

4.3%

George Mason University

4.3%

University of California - Santa Cruz

4.3%

University of California - San Diego

4.3%

Appalachian State University

3.8%

University of Tennessee - Knoxville

3.8%
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Majors

Business

16.9%

Political Science

16.9%

Communication

11.6%

Marketing

6.3%

Psychology

5.2%

Law

5.1%

Public Relations

4.8%

Public Administration

3.7%

Management

3.6%

Sociology

3.5%

English

3.3%

Education

3.1%

Journalism

2.4%

Environmental Science

2.2%

History

2.1%

Biology

2.0%

Fine Arts

1.9%

Elementary Education

1.9%

International Relations

1.9%

Health Care Administration

1.6%
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Degrees

Bachelors

53.6%

Masters

22.5%

Other

12.1%

Associate

4.4%

Doctorate

3.9%

Certificate

3.1%

Diploma

0.4%

License

0.1%
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Campaign Coordinator Videos

Career Advice on becoming an Internal Communications Manager by Sophie M (Full Version)

Law Degree Careers: Political Campaign Manager Jobs

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Part Time
Internship
Temporary

Real Campaign Coordinator Salaries

Job Title Company Location Start Date Salary
Global Campaign Coordinator Public Forum Institute Washington, DC Oct 09, 2016 $88,000
Global Campaign Coordinator Public Forum Institute Washington, DC Sep 11, 2014 $72,000
Communications and Campaigns Coordinator Nexus Management Corp New York, NY Jan 01, 2015 $53,200 -
$65,000
Communications and Campaigns Coordinator Nexus Management Corp New York, NY Feb 01, 2015 $53,200 -
$65,000
Multilateral Campaign Coordinator Results Educational Fund, Inc. Washington, DC May 01, 2010 $52,562 -
$57,240
Campaign Coordinator Wine Leverage, LLC. Napa, CA Feb 01, 2011 $50,000
Campaign Coordinator Wine Leverage, LLC. Napa, CA Jan 24, 2011 $50,000
Campaign Coordinator Pesticide Action Network North America San Francisco, CA Mar 04, 2008 $48,693 -
$54,564
French Design/Campaign Coordinator Gordon Food Service Grand Rapids, MI Nov 13, 2011 $47,362
French Design/Campaign Coordinator GFSC Services, LLC Grand Rapids, MI Nov 13, 2011 $47,362

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Top Skills for A Campaign Coordinator

  1. Capital Campaign
  2. Donor Database
  3. Outreach
You can check out examples of real life uses of top skills on resumes here:
  • Coordinated and organized the efforts of a $17MM capital campaign to build a new high school including a chapel.
  • Maintained donor database using Raiser's Edge; processed thousands of gifts, managed contact with hundreds of donors.
  • Promote campaign advocacy and outreach through conference and event attendance targeted at global health organizations.
  • Planned campaign mail, media and literature distribution for key election battleground districts, including special events and face-to-face communication.
  • Organized letter writing campaigns, held press conferences, met with public officials, and wrote press releases.

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Top 10 Best States for Campaign Coordinators

  1. District of Columbia
  2. Alaska
  3. Connecticut
  4. Rhode Island
  5. Nevada
  6. Virginia
  7. New Jersey
  8. Washington
  9. New York
  10. Massachusetts
  • (113 jobs)
  • (15 jobs)
  • (100 jobs)
  • (39 jobs)
  • (48 jobs)
  • (225 jobs)
  • (179 jobs)
  • (167 jobs)
  • (525 jobs)
  • (351 jobs)

Top Campaign Coordinator Employers

Jobs From Top Campaign Coordinator Employers

Campaign Coordinator Videos

Career Advice on becoming an Internal Communications Manager by Sophie M (Full Version)

Law Degree Careers: Political Campaign Manager Jobs

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