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Become A Campaign Coordinator

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Working As A Campaign Coordinator

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $52,000

    Average Salary

What Does A Campaign Coordinator Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Campaign Coordinator

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Campaign Coordinator Career Paths

Campaign Coordinator
Account Executive Marketing Manager Marketing Director
Marketing Vice President
10 Yearsyrs
Account Executive Marketing Manager
Marketing Communications Manager
7 Yearsyrs
Account Executive Owner Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Project Coordinator Executive Assistant Project Manager
Engagement Manager
9 Yearsyrs
Project Coordinator Consultant Product Manager
Brand Manager
5 Yearsyrs
Project Coordinator Consultant Marketing Manager
Marketing Program Manager
6 Yearsyrs
Consultant Owner Marketing Director
Director Of Marketing & Development
9 Yearsyrs
Executive Assistant Event Manager
Events Marketing Manager
5 Yearsyrs
Executive Assistant Property Manager Communications Director
Director Of Public Affairs
7 Yearsyrs
Event Coordinator Team Leader Property Manager
Assistant Director, Communications
5 Yearsyrs
Event Coordinator Marketing Specialist Event Manager
Director Of Special Events
5 Yearsyrs
Event Coordinator Team Leader Assistant Director
Director Of Alumni Relations
5 Yearsyrs
Legal Assistant Team Leader Program Director
Community Relations Director
8 Yearsyrs
Legal Assistant Assistant To Executive Vice President Communications Manager
Community Relations Manager
7 Yearsyrs
Program Coordinator Editor Social Media Manager
Content Marketing Manager
6 Yearsyrs
Program Coordinator Development Coordinator Development Officer
Manager Of Special Events
5 Yearsyrs
Instructor Editor Social Media Manager
Marketing Strategist
6 Yearsyrs
Outreach Coordinator Marketing Specialist Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Legislative Assistant Senior Advisor Communications Director
Community Development Director
9 Yearsyrs
Marketing Specialist Marketing Manager/Project Manager Marketing Account Manager
Digital Account Manager
5 Yearsyrs
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Do you work as a Campaign Coordinator?

Average Yearly Salary
$52,000
View Detailed Salary Report
$31,000
Min 10%
$52,000
Median 50%
$52,000
Median 50%
$52,000
Median 50%
$52,000
Median 50%
$52,000
Median 50%
$52,000
Median 50%
$52,000
Median 50%
$86,000
Max 90%
Best Paying Company
Nexus: Youth and Family Solutions
Highest Paying City
San Francisco, CA
Highest Paying State
Alaska
Avg Experience Level
1.3 years
How much does a Campaign Coordinator make at top companies?
The national average salary for a Campaign Coordinator in the United States is $52,231 per year or $25 per hour. Those in the bottom 10 percent make under $31,000 a year, and the top 10 percent make over $86,000.

How Would You Rate The Salary Of a Campaign Coordinator?

Have you worked as a Campaign Coordinator? Help other job seekers by rating your experience as a Campaign Coordinator.

Top Skills for A Campaign Coordinator

  1. Community Outreach
  2. Campaign Database
  3. Special Events
You can check out examples of real life uses of top skills on resumes here:
  • Prepared and delivered United Way speeches, presentations and communication messages for community outreach and rapport development.
  • Organized and managed campaign databases using Microsoft Excel.
  • Planned campaign mail, media and literature distribution for key election battleground districts, including special events and face-to-face communication.
  • Participated in numerous voter registration drives registering dozens of new voters.
  • Organized letter writing campaigns, held press conferences, met with public officials, and wrote press releases.

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Average Salary:

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Top 10 Best States for Campaign Coordinators

  1. District of Columbia
  2. Alaska
  3. Connecticut
  4. Rhode Island
  5. Nevada
  6. Virginia
  7. New Jersey
  8. Washington
  9. New York
  10. Massachusetts
  • (113 jobs)
  • (15 jobs)
  • (100 jobs)
  • (39 jobs)
  • (48 jobs)
  • (225 jobs)
  • (179 jobs)
  • (167 jobs)
  • (525 jobs)
  • (351 jobs)

Campaign Coordinator Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 2,673 Campaign Coordinator resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Campaign Coordinator Resume

View Resume Examples

Campaign Coordinator Demographics

Gender

Female

56.0%

Male

32.4%

Unknown

11.6%
Ethnicity

White

60.4%

Hispanic or Latino

16.6%

Black or African American

11.6%

Asian

7.4%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

46.5%

French

16.2%

Chinese

5.7%

Mandarin

4.8%

German

4.8%

Arabic

3.9%

Russian

3.1%

Hindi

1.8%

Italian

1.8%

Portuguese

1.8%

Korean

1.3%

Greek

1.3%

Vietnamese

0.9%

Ukrainian

0.9%

Bosnian

0.9%

Cantonese

0.9%

Tagalog

0.9%

Japanese

0.9%

Urdu

0.9%

Polish

0.9%
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Campaign Coordinator Education

Schools

Michigan State University

7.5%

Temple University

7.5%

Florida State University

7.1%

George Washington University

5.8%

University of Phoenix

5.8%

New York University

5.5%

University of Washington

5.2%

San Francisco State University

4.9%

James Madison University

4.5%

University of Texas at Austin

4.5%

University of Massachusetts Amherst

4.5%

American University

4.5%

Northeastern University

4.5%

Arizona State University

4.2%

University of Oregon

4.2%

University of Alabama

3.9%

University of Tennessee - Knoxville

3.9%

Pennsylvania State University

3.9%

University of California - Santa Cruz

3.9%

Boston University

3.9%
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Majors

Political Science

18.2%

Business

15.7%

Communication

11.6%

Marketing

6.9%

Psychology

5.2%

Law

5.2%

Public Relations

4.6%

Public Administration

3.9%

Management

3.6%

English

3.5%

Sociology

3.4%

Education

2.6%

Journalism

2.2%

Environmental Science

2.1%

Economics

2.0%

History

2.0%

Criminal Justice

1.9%

Finance

1.8%

International Relations

1.8%

Fine Arts

1.7%
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Degrees

Bachelors

54.8%

Masters

22.2%

Other

11.7%

Doctorate

4.1%

Associate

4.0%

Certificate

2.7%

Diploma

0.4%

License

0.1%
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Top Campaign Coordinator Employers

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Jobs From Top Campaign Coordinator Employers

Campaign Coordinator Videos

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