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Campaign coordinator vs communications specialist

The differences between campaign coordinators and communications specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a campaign coordinator and a communications specialist. Additionally, a communications specialist has an average salary of $51,023, which is higher than the $41,865 average annual salary of a campaign coordinator.

The top three skills for a campaign coordinator include digital marketing, CRM and powerpoint. The most important skills for a communications specialist are customer service, powerpoint, and patients.

Campaign coordinator vs communications specialist overview

Campaign CoordinatorCommunications Specialist
Yearly salary$41,865$51,023
Hourly rate$20.13$24.53
Growth rate8%8%
Number of jobs24,80142,819
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 64%
Average age4242
Years of experience44

What does a campaign coordinator do?

A campaign coordinator is responsible for managing media campaigns and press communications for marketing efforts on business or other industry needs. Campaign coordinators perform administrative and clerical duties under the supervision of a campaign manager and develop event activities according to the campaign theme and requirements. They also coordinate schedules with the participants, suppliers, and third-party vendors. A campaign coordinator must have excellent communication and organizational skills, especially in documenting reports, managing expenses, and responding to inquiries and concerns.

What does a communications specialist do?

A communications specialist takes charge of addressing the public by coming up with various strategic campaigns, newsletters, public correspondence, press releases, and advertisements. Their primary role focuses on promoting, shaping, and enhancing a brand's image through public relations. Furthermore, a communications specialist is responsible for handling any complaints or issues, devising and conducting damage control to resolve bad publicity should there be any. It is also essential for a communications specialist to adhere to the company's policies and regulations at all times.

Campaign coordinator vs communications specialist salary

Campaign coordinators and communications specialists have different pay scales, as shown below.

Campaign CoordinatorCommunications Specialist
Average salary$41,865$51,023
Salary rangeBetween $28,000 And $61,000Between $36,000 And $71,000
Highest paying CityWashington, DCWashington, DC
Highest paying stateCaliforniaNew Jersey
Best paying companySquareGoogle
Best paying industryMediaTechnology

Differences between campaign coordinator and communications specialist education

There are a few differences between a campaign coordinator and a communications specialist in terms of educational background:

Campaign CoordinatorCommunications Specialist
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 64%
Most common majorPolitical ScienceCommunication
Most common collegeStanford UniversityStanford University

Campaign coordinator vs communications specialist demographics

Here are the differences between campaign coordinators' and communications specialists' demographics:

Campaign CoordinatorCommunications Specialist
Average age4242
Gender ratioMale, 36.9% Female, 63.1%Male, 42.9% Female, 57.1%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between campaign coordinator and communications specialist duties and responsibilities

Campaign coordinator example responsibilities.

  • Manage monthly billing reports, connect sponsors with orphans, update orphan biographies.
  • Develop and manage social media channels (Facebook page, MailChimp and website) of the organization.
  • Manage and coordinate the workload of the release team members and are responsible for organizing and hosting all production release windows.
  • Volunteer in a grassroots voter outreach initiative by canvassing in local neighborhoods and cold calling to influence voters.
  • Design, create and distribute personalized promotional materials via PowerPoint presentations.
  • Study the efficacy of grassroots organizing.
  • Show more

Communications specialist example responsibilities.

  • Manage all client data and meeting history in Salesforce.
  • Provision, manage PRI-ISDN and IP installation of AARP state offices for AARP video systems.
  • Manage course syllabi, scientific abstracts, reprints and course development according to all ACCME and FDA guidelines.
  • Manage CRM database and develop key communication items such as email blasts, brochures, flyers, and bulletins.
  • Manage website: regularly update content, implement SEO and monitor website activity.
  • Manage and update written communications on organization's Facebook page and other social media outlets
  • Show more

Campaign coordinator vs communications specialist skills

Common campaign coordinator skills
  • Digital Marketing, 14%
  • CRM, 8%
  • PowerPoint, 8%
  • Community Outreach, 6%
  • Twitter, 6%
  • Campaign Performance, 4%
Common communications specialist skills
  • Customer Service, 9%
  • PowerPoint, 6%
  • Patients, 6%
  • Web Content, 6%
  • Project Management, 6%
  • Press Releases, 5%

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