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The differences between campaign coordinators and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a campaign coordinator, becoming a marketing communications specialist takes usually requires 4-6 years. Additionally, a marketing communications specialist has an average salary of $53,993, which is higher than the $41,865 average annual salary of a campaign coordinator.
The top three skills for a campaign coordinator include digital marketing, CRM and powerpoint. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Campaign Coordinator | Marketing Communications Specialist | |
| Yearly salary | $41,865 | $53,993 |
| Hourly rate | $20.13 | $25.96 |
| Growth rate | 8% | 19% |
| Number of jobs | 24,801 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
A campaign coordinator is responsible for managing media campaigns and press communications for marketing efforts on business or other industry needs. Campaign coordinators perform administrative and clerical duties under the supervision of a campaign manager and develop event activities according to the campaign theme and requirements. They also coordinate schedules with the participants, suppliers, and third-party vendors. A campaign coordinator must have excellent communication and organizational skills, especially in documenting reports, managing expenses, and responding to inquiries and concerns.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Campaign coordinators and marketing communications specialists have different pay scales, as shown below.
| Campaign Coordinator | Marketing Communications Specialist | |
| Average salary | $41,865 | $53,993 |
| Salary range | Between $28,000 And $61,000 | Between $36,000 And $80,000 |
| Highest paying City | Washington, DC | Seattle, WA |
| Highest paying state | California | Delaware |
| Best paying company | Square | Apple |
| Best paying industry | Media | Technology |
There are a few differences between a campaign coordinator and a marketing communications specialist in terms of educational background:
| Campaign Coordinator | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Most common major | Political Science | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between campaign coordinators' and marketing communications specialists' demographics:
| Campaign Coordinator | Marketing Communications Specialist | |
| Average age | 42 | 37 |
| Gender ratio | Male, 36.9% Female, 63.1% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |