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The differences between campaign coordinators and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a campaign coordinator and a social media specialist. Additionally, a social media specialist has an average salary of $51,584, which is higher than the $41,865 average annual salary of a campaign coordinator.
The top three skills for a campaign coordinator include digital marketing, CRM and powerpoint. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| Campaign Coordinator | Social Media Specialist | |
| Yearly salary | $41,865 | $51,584 |
| Hourly rate | $20.13 | $24.80 |
| Growth rate | 8% | 8% |
| Number of jobs | 24,801 | 47,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A campaign coordinator is responsible for managing media campaigns and press communications for marketing efforts on business or other industry needs. Campaign coordinators perform administrative and clerical duties under the supervision of a campaign manager and develop event activities according to the campaign theme and requirements. They also coordinate schedules with the participants, suppliers, and third-party vendors. A campaign coordinator must have excellent communication and organizational skills, especially in documenting reports, managing expenses, and responding to inquiries and concerns.
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
Campaign coordinators and social media specialists have different pay scales, as shown below.
| Campaign Coordinator | Social Media Specialist | |
| Average salary | $41,865 | $51,584 |
| Salary range | Between $28,000 And $61,000 | Between $38,000 And $68,000 |
| Highest paying City | Washington, DC | Washington, DC |
| Highest paying state | California | Hawaii |
| Best paying company | Square | McKinsey & Company Inc |
| Best paying industry | Media | Professional |
There are a few differences between a campaign coordinator and a social media specialist in terms of educational background:
| Campaign Coordinator | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Most common major | Political Science | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between campaign coordinators' and social media specialists' demographics:
| Campaign Coordinator | Social Media Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 36.9% Female, 63.1% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |