What does a campaign coordinator do?
A campaign coordinator is responsible for managing media campaigns and press communications for marketing efforts on business or other industry needs. Campaign coordinators perform administrative and clerical duties under the supervision of a campaign manager and develop event activities according to the campaign theme and requirements. They also coordinate schedules with the participants, suppliers, and third-party vendors. A campaign coordinator must have excellent communication and organizational skills, especially in documenting reports, managing expenses, and responding to inquiries and concerns.
Campaign coordinator responsibilities
Here are examples of responsibilities from real campaign coordinator resumes:
- Manage monthly billing reports, connect sponsors with orphans, update orphan biographies.
- Develop and manage social media channels (Facebook page, MailChimp and website) of the organization.
- Manage and coordinate the workload of the release team members and are responsible for organizing and hosting all production release windows.
- Volunteer in a grassroots voter outreach initiative by canvassing in local neighborhoods and cold calling to influence voters.
- Design, create and distribute personalized promotional materials via PowerPoint presentations.
- Study the efficacy of grassroots organizing.
- Develop and execute various outreach and GOTV strategies.
- Work with online tools for sending large HTML emails.
- Assist in manning the phones and in dealing with GOTV
- Implement a district-wide direct mail program and get-out-the-vote campaigning leading up to the election
- Develop and present program material to better educate students and faculty on LLS mission.
- Raise unrestricted and restrict funds from alumni and parents, training and supervising student workers
- Answer calls, call prospective voters, run errands, set up meet & greets.
- Utilize Salesforce and Kayako documenting and accountability systems.
- Design marketing content for Facebook advertisements and door-to-door literature.
Campaign coordinator skills and personality traits
We calculated that 14% of Campaign Coordinators are proficient in Digital Marketing, CRM, and PowerPoint. They’re also known for soft skills such as Speaking skills, Writing skills, and Interpersonal skills.
We break down the percentage of Campaign Coordinators that have these skills listed on their resume here:
- Digital Marketing, 14%
Recommended innovative ideas and promotions to drive greater email and digital marketing relevance and engagement.
- CRM, 8%
Assist in the distribution of internal district communication vehicles, including updating and maintaining SharePoint sites Manage yearly budget plans in CRM
- PowerPoint, 8%
Assist in PowerPoint presentations for Account Executives.
- Community Outreach, 6%
Organized numerous community outreach events focused on fostering voter/candidate engagement.
- Twitter, 6%
Designed website and managed updates, designed FB page and managed updates, wrote and delivered Twitter announcements.
- Campaign Performance, 4%
Pulled campaign performance metrics from DoubleClick (DART) and reported them to clients using clean and comprehensible Excel spreadsheets.
Common skills that a campaign coordinator uses to do their job include "digital marketing," "crm," and "powerpoint." You can find details on the most important campaign coordinator responsibilities below.
Speaking skills. To carry out their duties, the most important skill for a campaign coordinator to have is speaking skills. Their role and responsibilities require that "public relations specialists regularly speak on behalf of clients or their organization." Campaign coordinators often use speaking skills in their day-to-day job, as shown by this real resume: "developed numerous press releases * organized fundraising events * arranged speaking engagements * coordinated and organized volunteers"
Writing skills. Another essential skill to perform campaign coordinator duties is writing skills. Campaign coordinators responsibilities require that "public relations specialists must be able to write well-organized and clear press releases, speeches, and social media posts." Campaign coordinators also use writing skills in their role according to a real resume snippet: "organized letter writing campaigns, held press conferences, met with public officials, and wrote press releases. "
Interpersonal skills. This is an important skill for campaign coordinators to perform their duties. For an example of how campaign coordinator responsibilities depend on this skill, consider that "public relations specialists deal with the public and the media regularly." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a campaign coordinator: "demonstrated excellent organizational, interpersonal, written and verbal communication skills with clients, supervisor, and command leadership. ".
Organizational skills. campaign coordinator responsibilities often require "organizational skills." The duties that rely on this skill are shown by the fact that "public relations specialists are often in charge of managing several events or communications at the same time, which requires excellent skills in coordinating arrangements." This resume example shows what campaign coordinators do with organizational skills on a typical day: "contacted corporate representatives, government officials, and community leaders to increase awareness of organizational causes, activities, or needs. "
Problem-solving skills. A commonly-found skill in campaign coordinator job descriptions, "problem-solving skills" is essential to what campaign coordinators do. Campaign coordinator responsibilities rely on this skill because "public relations specialists sometimes must explain how a company or client is handling sensitive issues." You can also see how campaign coordinator duties rely on problem-solving skills in this resume example: "tested and qa'd client's email messages and resolved any outstanding issues. "
The three companies that hire the most campaign coordinators are:
- Lamar Advertising46 campaign coordinators jobs
- Qualtrics4 campaign coordinators jobs
- Service Employees International Union Local 2054 campaign coordinators jobs
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Compare different campaign coordinators
Campaign coordinator vs. Publicity assistant
A publicity assistant aids and offers support to the publicity team at a public relations (PR) firm or related firms. Your duties may vary but typically include researching relevant trends and data for PR campaigns, assisting in the creation and selection of marketing materials, and developing and maintaining good client relationships. As a publicity assistant, you are responsible for promoting the organization and maintaining the public appearance, and managing and overseeing social media accounts. You are also responsible for maintaining accurate records of correspondence.
These skill sets are where the common ground ends though. The responsibilities of a campaign coordinator are more likely to require skills like "digital marketing," "crm," "campaign performance," and "salesforce." On the other hand, a job as a publicity assistant requires skills like "provide technical assistance," "technical assistance," "worksheets," and "fema." As you can see, what employees do in each career varies considerably.
Publicity assistants earn the highest salaries when working in the government industry, with an average yearly salary of $45,828. On the other hand, campaign coordinators are paid more in the media industry with an average salary of $44,584.On average, publicity assistants reach similar levels of education than campaign coordinators. Publicity assistants are 0.9% less likely to earn a Master's Degree and 0.7% less likely to graduate with a Doctoral Degree.Campaign coordinator vs. Public relations associate
A public relations associate is responsible for assisting the operations of the public relations department on developing campaigns and promotions to promote brand image on various digital platforms and other communication mediums. Public relations associates handle press releases, create digital content, organize public events, and identify business opportunities that would generate more revenue resources and attract potential clients. They also disseminate accurate information to the public regarding company news and special announcements. A public relations associate must have excellent communication and organizational skills, especially on adhering to deadlines and business requirements.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that campaign coordinator responsibilities requires skills like "digital marketing," "crm," "campaign performance," and "salesforce." But a public relations associate might use other skills in their typical duties, such as, "web content," "linkedin," "writing press releases," and "blog posts."
Public relations associates earn a higher average salary than campaign coordinators. But public relations associates earn the highest pay in the finance industry, with an average salary of $55,755. Additionally, campaign coordinators earn the highest salaries in the media with average pay of $44,584 annually.Average education levels between the two professions vary. Public relations associates tend to reach similar levels of education than campaign coordinators. In fact, they're 1.2% less likely to graduate with a Master's Degree and 0.7% less likely to earn a Doctoral Degree.Campaign coordinator vs. Public relations assistant
A public relations assistant is responsible for assisting the development of promotional campaigns based on clients' specifications to boost brand awareness and generate sales for the company. Public relations assistants support the organization's public relations department, such as handling press releases, monitoring social media platforms, scheduling media advertisements, and perform market research to identify close competitors and adjust campaign strategies as needed. They also perform administrative duties, responding to the client's inquiries and concerns, conducting customer surveys, and requesting supplies for marketing campaigns, requiring them to have excellent communication and customer service skills.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from campaign coordinator resumes include skills like "digital marketing," "crm," "campaign performance," and "salesforce," whereas a public relations assistant is more likely to list skills in "instagram," "press kits," "external communications," and "social media sites. "
Public relations assistants make a very good living in the finance industry with an average annual salary of $46,270. On the other hand, campaign coordinators are paid the highest salary in the media industry, with average annual pay of $44,584.public relations assistants typically earn similar educational levels compared to campaign coordinators. Specifically, they're 2.5% less likely to graduate with a Master's Degree, and 1.8% less likely to earn a Doctoral Degree.Campaign coordinator vs. Media relations assistant
A media relations assistant is an entry-level media and public relation professional. They offer administrative support to a public relations department within an organization. They perform a number of tasks such as researching relevant trends and data that help with the company's PR campaign, helping create marketing materials, maintaining relationships with existing clients, and working to find new clients. They also have to keep accurate correspondence records and monitor social media accounts.
Even though a few skill sets overlap between campaign coordinators and media relations assistants, there are some differences that are important to note. For one, a campaign coordinator might have more use for skills like "digital marketing," "crm," "community outreach," and "campaign performance." Meanwhile, some responsibilities of media relations assistants require skills like "athletics website," "alumni events," "ncaa," and "softball. "
In general, media relations assistants hold similar degree levels compared to campaign coordinators. Media relations assistants are 0.9% less likely to earn their Master's Degree and 1.2% less likely to graduate with a Doctoral Degree.Types of campaign coordinator
Updated January 8, 2025
