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Become A Campaign Director

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Working As A Campaign Director

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $140,590

    Average Salary

What Does A Campaign Director Do At Center for Popular Democracy

* Work with, mentor, and supervise issue team leads to envision, run and win ambitious campaigns for economic justice and Wall Street Accountability.
* Ensure strong campaign planning practices that reflect CPD’s methodology and theory of change, and which support building the base, strength, and infrastructure of our state-based partners.
* Drive strategic thinking about CPD’s vision for economic justice broadly, which frames and anchors CPD’s specific issue work.
* Ensure that racial and gender justice are core priorities within the work, and that proposed campaign goals reflect these priorities.
* Anchor this within CPD’s staff and with CPD’s affiliates.
* Support CPD and our EJ campaign staff to envision and drive an ambitious national program for change that complements our existing issue work.
* Support CPD staff in experimenting with emerging campaigning and organizing approaches (digital, peer-to-peer organizing, etc.).
* Spend significant time cultivating key funder relationships to fundraise to support EJ work, as well as other CPD priorities.
* Work effectively with other senior staff from CPD’s core teams and departments.
* Represent CPD in national landscape and build and maintain effective relationship with a range of allies.
* Support the leadership of team members at all stages of their career.
* Ensure team members provide high quality supervision to junior team members

What Does A Campaign Director Do At Service Employees International Union

* Any one position may not include all of the specific duties and responsibilities listed.
* Examples provide a general summary of the work required and should not be treated as a total and complete list of expected duties to be performed by employees in the classification)
* Directs, plans, develops and implements all aspects of strategies for our core industries, including:
* Overseeing the Raise America and Stand for Security program, including overseeing any organizing and market strength work.
* Working with, advising, and interfacing with local leaders around core industry priorities and key areas of work.
* Interfacing with local leaders on internal governance structures, including sector councils and Division Leadership Board, and driving campaign priorities.
* Coordinating with locals on planning and implementation of Into the Fight plans that build industry strength and density for both janitorial and security industries.
* Driving an overall analysis on market strength and power, and coordinating with locals to drive a program to build power for our members within our markets and industries.
* This can include an analysis and implementation of policies that promote responsible contracting or coordination with other campaigns or issues that are important to our members(such as immigration or sexual harassment).
* Overseeing the Responsible Contractor Program (RCP), including coordinating with locals on outreach to priority owners, enforcing the shared protocols with locals on the overall RCP program, and coordinating with Capital Stewardship on pension fund connections and outreach.
* Driving discussion among locals on bargaining priorities and coordinating on solidarity work needed across locals to achieve those priorities.
* Manages and supervises all campaign staff, and coordinates with the Division to assure accountability from field staff.
* Develops and manages the overall budget for campaign, and authorizes related expenditures.
* Coordinates with SEIU departments, divisions, Area offices, state councils, local unions and other SEIU bodies on strategy, resource allocation, staffing and other issues related to the campaign.
* Develops relationships with and coordinates work with other organizations and agendas in the states where the campaign strategy is working or nationally.
* Advises Division Director on political opportunities and strategies relating to the interaction with other campaigns.
* Directs and advises the field, communications, policy, research, and operations teams to assure integration of all work in conjunction with the campaign.
* Advises and recommends to the Division Director on resource allocation and state campaign budgets based on an analysis of opportunity and campaign capacity.
* Performs other duties as required to support the department and its mission.
* Contacts:
* Include all SEIU and affiliate staff, state and local council directors, federal and state political leaders, policy analysts and others who work in coalition with division issues.
* Direction and Decision Making:
* This position reports the Division Director and works independently

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How To Become A Campaign Director

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.


For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Campaign Director jobs

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Real Campaign Director Salaries

Job Title Company Location Start Date Salary
Campaigns Director Greenpeace, Inc. Washington, DC May 21, 2014 $158,290
Campaign Strategy Director Adaptly, Inc. New York, NY Jun 29, 2016 $150,000
Campaign Director, Global Tuna Conservation Campai The Pew Charitable Trusts Washington, DC Jun 06, 2012 $142,950
Campaign Director, Global Tuna Conservation Campai The Pew Charitable Trusts Washington, DC Jun 22, 2012 $142,950
Campaign Strategy Director Adaptly, Inc. New York, NY Aug 12, 2015 $140,000
Senior Campaign Director, Oceans Environmental Defense Fund, Inc. Washington, DC Aug 01, 2013 $135,000
Campaign Director Avaaz Foundation New York, NY Jun 15, 2014 $127,000
Campaign Director Greenpeace, Inc. Washington, DC May 21, 2012 $122,674
Campaign Strategy Director Visible Measures Corp. New York, NY Aug 20, 2014 $110,250
Campaign Director The Advertising Group Irvine, CA Dec 10, 2016 $106,226
Campaign Director Avaaz Foundation New York, NY Feb 15, 2015 $106,176
Campaign Director Avaaz Foundation New York, NY May 14, 2012 $105,000
Campaign Director Purpose Campaigns LLC New York, NY Sep 01, 2009 $102,000
Campaign Director Avaaz Foundation New York, NY Jan 09, 2016 $98,500
Campaign Director Avaaz Foundation New York, NY Sep 01, 2015 $98,000
Senior Marketing Campaign Director Harte Hanks Trevose, PA Aug 13, 2016 $95,514 -
Campaign Director Sumofus.ORG New York, NY Jun 29, 2015 $95,000
Campaign Director Sumofus.ORG New York, NY Jun 29, 2015 $92,500
Campaign Director Avaaz Foundation New York, NY Oct 01, 2011 $90,000
Campaign Director, Demand Dignity Campaign Amnesty International USA Inc. New York, NY Oct 01, 2011 $90,000
Campaign Consultant, Director Purpose Campaigns LLC New York, NY Sep 01, 2009 $90,000
Deputy Campaign Director Friends of Aron Carleson Hillsboro, OR Sep 21, 2016 $86,485 -
Deputy Campaign Director Friends of Aron Carleson Hillsboro, OR Sep 26, 2016 $86,485 -
Campaign Director Cydcor Inc. Gold Canyon, AZ Dec 28, 2012 $83,637

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Top Skills for A Campaign Director


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Top Campaign Director Skills

  1. Capital Campaign
  2. Prospective Donors
  3. Major Gift Prospects
You can check out examples of real life uses of top skills on resumes here:
  • Managed Capital campaigns for Economic Development Organizations, Chambers of Commerce, and Regional Development organizations.
  • Succeeded because of ability to cultivate prospective donors by becoming interested in their overall needs.
  • Developed a successful campaign strategy for highly contested City Council race.
  • Conducted community presentations, distributed and collected campaign pledge materials, organized and assisted with United Way special events.
  • Supervised field activity and consulted with 58 chapter offices and 103 campaign staff to ensure strong program implementation and results.

Top Campaign Director Employers

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Campaign Director Videos

Career Advice on becoming a Campaign Director by Neil J (Highlights)

Career Advice on becoming a Campaign Director by Neil J (Full Version)

Law Degree Careers: Political Campaign Manager Jobs