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Campaign director vs field director

The differences between campaign directors and field directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a campaign director, becoming a field director takes usually requires 6-8 years. Additionally, a campaign director has an average salary of $96,589, which is higher than the $77,037 average annual salary of a field director.

The top three skills for a campaign director include digital marketing, strategic plan and event planning. The most important skills for a field director are community outreach, data collection, and direct reports.

Campaign director vs field director overview

Campaign DirectorField Director
Yearly salary$96,589$77,037
Hourly rate$46.44$37.04
Growth rate8%5%
Number of jobs20,20865,051
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 77%
Average age4246
Years of experience48

What does a campaign director do?

A campaign director spearheads and oversees campaign operations, from planning to completion. Although their duties vary upon their company or industry of employment, they are usually in charge of streamlining campaign roadmaps, setting goals and timelines, establishing budgets and guidelines, and implementing programs and projects to raise brand awareness and public interest. They also coordinate managers and delegate tasks among teams, monitoring their progress regularly. Moreover, a campaign director is also responsible for liaising with internal and external parties, building positive relationships with potential partners and sponsors.

What does a field director do?

A Field director is l responsible for any candidate's campaign. They possess enough skills to initiate conversation between the candidate and his/her supporters and act as mediators so that all complaints by citizens reach candidates. They also review and accept volunteers to increase campaign manpower and initiate and organize fundraising activities. They also keep track of volunteers for the campaign and maintain a digital presence of the candidate. They are also responsible for managing the budget for the campaign.

Campaign director vs field director salary

Campaign directors and field directors have different pay scales, as shown below.

Campaign DirectorField Director
Average salary$96,589$77,037
Salary rangeBetween $62,000 And $148,000Between $47,000 And $124,000
Highest paying CityNew Haven, CTSan Jose, CA
Highest paying stateConnecticutNew York
Best paying companyDermalogicaAbbVie
Best paying industryMediaMedia

Differences between campaign director and field director education

There are a few differences between a campaign director and a field director in terms of educational background:

Campaign DirectorField Director
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 77%
Most common majorPolitical SciencePolitical Science
Most common collegeStanford UniversityUniversity of Southern California

Campaign director vs field director demographics

Here are the differences between campaign directors' and field directors' demographics:

Campaign DirectorField Director
Average age4246
Gender ratioMale, 53.1% Female, 46.9%Male, 65.8% Female, 34.2%
Race ratioBlack or African American, 6.1% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.2% White, 74.4% American Indian and Alaska Native, 0.4%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage16%7%

Differences between campaign director and field director duties and responsibilities

Campaign director example responsibilities.

  • Promote and manage the scholarship program for psychology department students.
  • Maintain website and Facebook page.
  • Resolve financial issues relate to charitable contributions, provide program budgets, process payroll, and oversight management of operating accounts.
  • Develop messaging for local and statewide campaigns including direct mail, websites, and Facebook pages.
  • Monitor and measure success and effectiveness of training and development initiatives via eLearning platform.

Field director example responsibilities.

  • Manage online and mobile advertising campaigns in DoubleClick DFP ad server across all CBSI own platforms.
  • Manage monthly PPC budgets efficiently and accurately.
  • Manage logistics and implementation of an experiential marketing campaign in a mall setting - including on-site management.
  • Motivate, organize, and align students to implement ministry team objectives.
  • Initiate strategies to increase donations, and build relationships with potential ministry donors.
  • Prepare flyers using Photoshop and conduct presentations at local schools to recruit and train volunteers.
  • Show more

Campaign director vs field director skills

Common campaign director skills
  • Digital Marketing, 10%
  • Strategic Plan, 9%
  • Event Planning, 9%
  • Flyers, 7%
  • Volunteer Recruitment, 7%
  • Project Management, 6%
Common field director skills
  • Community Outreach, 14%
  • Data Collection, 8%
  • Direct Reports, 6%
  • Volunteer Recruitment, 5%
  • Event Planning, 4%
  • Facebook, 4%

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