Campaign director demographics and statistics in the US
Campaign director demographics research summary. Zippia estimates campaign director demographics and statistics in the United States by using a database of 30 million profiles. Our campaign director estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about campaign directors after extensive research and analysis:
- There are over 4,083 campaign directors currently employed in the United States.
- 46.9% of all campaign directors are women, while 53.1% are men.
- The average campaign director age is 41 years old.
- The most common ethnicity of campaign directors is White (74.4%), followed by Hispanic or Latino (9.2%), Black or African American (6.1%) and Asian (5.2%).
- Campaign directors are most in-demand in New York, NY.
- The media industry is the highest-paying for campaign directors.
- New Haven, CT pays an annual average wage of $118,642, the highest in the US.
- In 2022, women campaign directors earned 93% of what men earned.
- 16% of all campaign directors are LGBT.
- Delaware is the best state for campaign directors to live.
- Campaign directors are 45% more likely to work at private companies in comparison to government companies.
On this page
Campaign director demographics by:
Campaign director gender statistics
46.9% of campaign directors are women and 53.1% of campaign directors are men.
- Male, 53.1%
- Female, 46.9%
Campaign director gender ratio
| Gender | Percentages |
|---|---|
| Male | 53.1% |
| Female | 46.9% |
Campaign director gender pay gap
Women earn 93¢ for every $1 earned by men
Male income
$93,903
Female income
$86,950
Campaign director gender ratio over time
This data breaks down the percentage of men and women in campaign director positions over time. Currently, 46.9% of campaign directors are female.
Campaign director gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 67.46% | 32.54% |
| 2011 | 62.60% | 37.40% |
| 2012 | 64.75% | 35.25% |
| 2013 | 58.05% | 41.95% |
| 2014 | 57.25% | 42.75% |
| 2015 | 58.94% | 41.06% |
| 2016 | 57.15% | 42.85% |
| 2017 | 59.73% | 40.27% |
| 2018 | 60.03% | 39.97% |
| 2019 | 55.51% | 44.49% |
| 2020 | 54.20% | 45.80% |
| 2021 | 53.10% | 46.90% |
Campaign director related jobs gender ratio
We compared campaign directors with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Campaign Director | 53% | 47% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Campaign director demographics by race
The most common ethnicity among campaign directors is White, which makes up 74.4% of all campaign directors. Comparatively, 9.2% of campaign directors are Hispanic or Latino and 6.1% of campaign directors are Black or African American.
- White, 74.4%
- Hispanic or Latino, 9.2%
- Black or African American, 6.1%
- Asian, 5.2%
- Unknown, 4.7%
- American Indian and Alaska Native, 0.4%
Campaign director race
| Campaign director race | Percentages |
|---|---|
| White | 74.4% |
| Hispanic or Latino | 9.2% |
| Black or African American | 6.1% |
| Asian | 5.2% |
| Unknown | 4.7% |
| American Indian and Alaska Native | 0.4% |
Campaign director race and ethnicity over time
See how campaign director racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Campaign director race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 80.50% | 6.39% | 2.69% | 7.80% |
| 2011 | 81.29% | 7.32% | 3.15% | 6.89% |
| 2012 | 81.37% | 8.54% | 3.07% | 5.32% |
| 2013 | 79.37% | 8.73% | 3.78% | 6.76% |
| 2014 | 83.47% | 6.52% | 2.75% | 5.96% |
| 2015 | 78.42% | 8.03% | 3.72% | 7.07% |
| 2016 | 76.89% | 7.74% | 3.93% | 8.48% |
| 2017 | 78.66% | 5.85% | 4.06% | 9.55% |
| 2018 | 75.83% | 8.32% | 3.97% | 9.46% |
| 2019 | 78.55% | 7.16% | 4.23% | 7.89% |
| 2020 | 73.43% | 7.01% | 4.70% | 10.55% |
| 2021 | 74.43% | 6.10% | 5.15% | 9.23% |
Campaign director wage gap by race
According to our data, asian campaign directors have the highest average salary compared to other ethnicities. Unknown campaign directors have the lowest average salary at $86,517.
| Ethnicity | Salary |
|---|---|
| Unknown | $86,517 |
| White | $94,869 |
| Black or African American | $91,902 |
| Asian | $103,402 |
| Hispanic or Latino | $93,607 |
Average campaign director age
See how the average age of campaign directors varies based on ethnicity and gender.
Male
Female
Campaign director age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 36 | 40 |
| White | 43 | 41 |
| Black or African American | 42 | 40 |
| Asian | 42 | 40.5 |
| Hispanic or Latino | 40.5 | 35 |
Campaign director age breakdown
The average age of campaign directors is 40+ years years old, representing 55% of the campaign director population.
Campaign director age breakdown
| Campaign Director Years | Percentages |
|---|---|
| 40+ years | 55% |
| 30-40 years | 33% |
| 20-30 years | 12% |
Campaign director educational attainment
The most common degree for campaign directors is bachelor's degree, with 76% of campaign directors earning that degree. The second and third most common degree levels are master's degree degree at 14% and master's degree degree at 5%.
- Bachelor's, 76%
- Master's, 14%
- Associate, 5%
- Doctorate, 3%
- Other Degrees, 2%
Campaign directors by degree level
| Campaign director degree | Percentages |
|---|---|
| Bachelor's | 76% |
| Master's | 14% |
| Associate | 5% |
| Doctorate | 3% |
| Other Degrees | 2% |
Campaign director jobs you might like
Campaign director wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $113,017 |
| Bachelor's Degree | $99,605 |
Campaign director employment statistics
Most campaign directors work for a private in the non profits industry.
Company size where campaign directors work
Below, you can see the size of companies where campaign directors work.
Campaign director jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 12% |
| 50 - 100 employees | 23% |
| 100 - 500 employees | 29% |
| 500 - 1,000 employees | 5% |
| 1,000 - 10,000 employees | 21% |
| > 10,000 employees | 9% |
Campaign director jobs by company type
Employees with the campaign director job title have their preferences when it comes to working for a company. For instance, most campaign directors prefer to work at private companies over government companies.
Campaign director jobs by sector
| Company type | Percentages |
|---|---|
| Education | 19% |
| Public | 16% |
| Private | 45% |
| Government | 20% |
Campaign director jobs by industry
The most common industries for campaign directors are non profits, government and education.
Campaign director industry statistics
| Industry | Percentages |
|---|---|
| Non Profits | 28% |
| Government | 11% |
| Education | 10% |
| Finance | 6% |
| Health Care | 6% |
| Professional | 6% |
| Technology | 6% |
| Hospitality | 5% |
| Media | 4% |
| Fortune 500 | 4% |
| Start-up | 3% |
| Internet | 2% |
| Manufacturing | 2% |
| Real Estate | 2% |
| Telecommunication | 2% |
| Retail | 1% |
| Insurance | 1% |
Campaign director turnover and employment statistics
Campaign director unemployment rate over time
The unemployment rate for campaign directors between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Campaign director unemployment rate by year
| Year | Campaign director unemployment rate |
|---|---|
| 2010 | 3.71% |
| 2011 | 4.67% |
| 2012 | 4.18% |
| 2013 | 2.60% |
| 2014 | 3.08% |
| 2015 | 3.48% |
| 2016 | 2.03% |
| 2017 | 3.31% |
| 2018 | 1.32% |
| 2019 | 3.58% |
| 2020 | 3.24% |
| 2021 | 3.45% |
Average campaign director tenure
The average campaign director stays at their job for 1-2 years, based on the 1,190 campaign directors resumes in Zippia's database.
Campaign director tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 30% |
| 1-2 years | 36% |
| 3-4 years | 16% |
| 5-7 years | 10% |
| 8-10 years | 4% |
| 11+ years | 4% |
Campaign director LGBT ratio compared to similar jobs
Review the percent of campaign directors that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Channel Sales Director | 7.25% | 82,182 |
| Recruitment Advertising Manager | 9.54% | 6,762 |
| Product Communications Manager | 9.86% | 121,794 |
| Campaign Director | 16.11% | - |
Similar campaign director jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Channel Sales Director | 7.25% | 82,182 |
| Recruitment Advertising Manager | 9.54% | 6,762 |
| Product Communications Manager | 9.86% | 121,794 |
Foreign languages spoken by campaign directors
The most common foreign language among campaign directors is Spanish at 42.1%. The second-most popular foreign language spoken is French at 19.7% and Italian is the third-most popular at 9.2%.
- Spanish, 42.1%
- French, 19.7%
- Italian, 9.2%
- German, 7.9%
- Portuguese, 3.9%
- Other, 17.2%
Campaign director languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 42.1% |
| French | 19.7% |
| Italian | 9.2% |
| German | 7.9% |
| Portuguese | 3.9% |
| Other | 17.2% |
