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Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.Education
For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.
Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.Licenses, Certifications, and Registrations
Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.
The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.
The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.Work Experience in a Related Occupation
Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.
Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.Important Qualities
Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.
Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.
Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.
Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.
Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.
Average Length of Employment
Top Careers Before Campaign Manager
Top Careers After Campaign Manager
Hispanic or Latino9.8%
Black or African American0.6%
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University of Washington8.8%
George Washington University7.7%
Michigan State University7.5%
University of Texas at Austin5.4%
University of Phoenix5.2%
West Virginia University4.8%
University of Arizona4.8%
George Mason University4.5%
Washington State University4.5%
University of Alabama4.3%
Florida State University4.1%
University of Iowa4.1%
University of Kansas4.1%
New York University3.8%
University of California - Davis3.8%
Indiana University Bloomington3.8%
Unfortunately we don’t have enough data for this section.
|Job Title||Company||Location||Start Date||Salary|
|Rotorcraft Support Campaign Manager||The Boeing Company||Ridley Park, PA||Jan 06, 2015||$141,190 -
|Rotorcraft Support Campaign Manager||The Boeing Company||Ridley Park, PA||Jun 01, 2015||$141,190 -
|Senior Campaign Manager||Merkle Inc.||Marlborough, MA||Oct 23, 2014||$138,350 -
|Campaign Strategy Manager||Adobe Systems Incorporated||San Francisco, CA||Dec 01, 2010||$115,000|
|Campaign Manager||Microsoft Corporation||Palo Alto, CA||May 06, 2014||$108,294|
|Move Campaign Manager||Movember Foundation||Culver City, CA||Jun 15, 2015||$105,000|
|Campaign Manager||Merkle Inc.||Marlborough, MA||Oct 25, 2013||$105,000|
|Campaign Manager, Food Day||Center for Science In The Public Interest||Washington, DC||Jan 03, 2014||$103,937|
|Campaign Manager||Merkle, Inc.||Marlborough, MA||Oct 25, 2010||$100,000|
|Senior Campaign Manager||Diffusion Inc.||New York, NY||May 25, 2015||$100,000|
|Tegra Campaign Manager||Nvidia Corporation||Santa Clara, CA||Oct 01, 2011||$100,000|
|Community Campaign Manager||PSL Newco LLC||New York, NY||Dec 05, 2011||$96,315|
|Campaign Manager||Drawbridge, Inc.||San Mateo, CA||Mar 21, 2016||$75,000|
|Campaign Manager||Save The Children International (Us Global Advocacy Office), Inc.||New York, NY||Sep 18, 2015||$70,325 -
|Campaign Manager||Coupons.Com Incorporated||Mountain View, CA||Jul 25, 2011||$70,000|
|Senior Campaign Manager||AKQA, Inc.||San Francisco, CA||Nov 06, 2013||$70,000 -
|Market Analyst & Campaign Manager||Ibisworld, Inc.||Santa Monica, CA||Jun 30, 2010||$70,000 -
|Senior Campaign Manager||AKQA, Inc.||San Francisco, CA||Nov 26, 2013||$70,000 -
|Senior Campaign Manager||Contextweb, Inc.||New York, NY||Oct 09, 2011||$68,786|
|Senior Campaign Manager||Pulsepoint, Inc.||New York, NY||Oct 09, 2011||$68,786|
|Manager Campaign Activation||Adidas America, Inc.||Portland, OR||Sep 18, 2015||$59,904 -
|Associate Campaign Manager||Playdom, Inc.||Mountain View, CA||Oct 01, 2010||$59,500|
|Campaign Manager||Mediamath, Inc.||New York, NY||Jan 15, 2013||$59,000 -
|Campaign Manager||Akamai Technologies, Inc.||New York, NY||Mar 19, 2012||$58,400 -
|Campaign Manager||Global Poverty Project, Inc.||New York, NY||Jan 01, 2014||$57,500|
|Campaign Optimization Manager||Turn, Inc.||New York, NY||Oct 01, 2012||$56,950 -
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