Campaign manager vs campaign director

The differences between campaign managers and campaign directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a campaign manager and a campaign director. Additionally, a campaign director has an average salary of $96,589, which is higher than the $78,890 average annual salary of a campaign manager.

The top three skills for a campaign manager include digital marketing, email marketing and email campaigns. The most important skills for a campaign director are digital marketing, strategic plan, and event planning.

Campaign manager vs campaign director overview

	Campaign Manager	Campaign Director
Yearly salary	$78,890	$96,589
Hourly rate	$37.93	$46.44
Growth rate	8%	8%
Number of jobs	12,293	20,208
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 76%
Average age	42	42
Years of experience	4	4

What does a campaign manager do?

Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.

What does a campaign director do?

A campaign director spearheads and oversees campaign operations, from planning to completion. Although their duties vary upon their company or industry of employment, they are usually in charge of streamlining campaign roadmaps, setting goals and timelines, establishing budgets and guidelines, and implementing programs and projects to raise brand awareness and public interest. They also coordinate managers and delegate tasks among teams, monitoring their progress regularly. Moreover, a campaign director is also responsible for liaising with internal and external parties, building positive relationships with potential partners and sponsors.

Campaign manager vs campaign director salary

Campaign managers and campaign directors have different pay scales, as shown below.

	Campaign Manager	Campaign Director
Average salary	$78,890	$96,589
Salary range	Between $56,000 And $109,000	Between $62,000 And $148,000
Highest paying City	Boston, MA	New Haven, CT
Highest paying state	Nevada	Connecticut
Best paying company	Apple	Dermalogica
Best paying industry	Technology	Media

Differences between campaign manager and campaign director education

There are a few differences between a campaign manager and a campaign director in terms of educational background:

	Campaign Manager	Campaign Director
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 76%
Most common major	Political Science	Political Science
Most common college	Stanford University	Stanford University

Campaign manager vs campaign director demographics

Here are the differences between campaign managers' and campaign directors' demographics:

	Campaign Manager	Campaign Director
Average age	42	42
Gender ratio	Male, 54.3% Female, 45.7%	Male, 53.1% Female, 46.9%
Race ratio	Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%	Black or African American, 6.1% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.2% White, 74.4% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between campaign manager and campaign director duties and responsibilities

Campaign manager example responsibilities.

Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
Manage staff for weekly phone banks at NYC campaign headquarters.
Upload leads into CRM and conduct post event lead qualifying activities.
Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.
Manage reporting for back office programs; measure & present KPIs quarterly to global stakeholders.
Establish and manage campaign office; manage volunteer staff; implement campaign and GOTV strategies.

Campaign director example responsibilities.

Promote and manage the scholarship program for psychology department students.
Maintain website and Facebook page.
Resolve financial issues relate to charitable contributions, provide program budgets, process payroll, and oversight management of operating accounts.
Develop messaging for local and statewide campaigns including direct mail, websites, and Facebook pages.
Monitor and measure success and effectiveness of training and development initiatives via eLearning platform.

Campaign manager vs campaign director skills

Common campaign manager skills

Digital Marketing, 13%
Email Marketing, 6%
Email Campaigns, 5%
Event Planning, 4%
Integrated Marketing, 4%
Marketing Campaigns, 4%

Common campaign director skills

Digital Marketing, 10%
Strategic Plan, 9%
Event Planning, 9%
Flyers, 7%
Volunteer Recruitment, 7%
Project Management, 6%

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Campaign Manager
Campaign Manager vs Campaign Director

Updated January 8, 2025

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